Lara Härtel Email & Phone Number

Hannover, Lower Saxony, Germany

Employer Branding // HR-Marketing

Saarlouis, Saarland, Deutschland

Employer Branding // Strategy Development // Corporate Brand // o Competitor analysis incl. sythesis and whitespot analysiso Brand reviewso Analysis of tonalities and benefits o Benefit analysis o Workshop participation and/or workshop preparation and follow-upo development of a brand personality o developing the core messages of the corporate brand and finalising the brand strategy of the employer brando brand ambassador programmeo Presentation of results from workshop o Preparation of core message workshop o Acquisition activities o Writing and publishing blog posts and image material/content for the website and LinkedIn o Development of ideas for optimising the onboarding process o Implementation and preparation of independent study "Tatort Fokus - Analysis of the 100 largest family businesses" o Research for different projects o Creating/ revising graphics for presentations and the new edition of a booko Research on current topics in the brand world, on employer branding topics o Revision of flyers in InDesign for new edition o Organisation and preparation of the German Brand Congress o Preparation of brand portfolios o Participation and documentation of interviews

Lissabon, Portugal

Influencer Marketing// Brand Campaigns Concepts// Data Driven Marketing Influencer Marketing • Took full ownership of Influencer Marketing within 2 weeks • Successfully onboarded 80 influencers for the Black Friday Campaign, effectively managing abudget of 100,000 EUR• Conducted a comprehensive analysis of campaign results, leading to the development of astrategic plan and innovative approaches for the Influencer Marketing strategy in 2024.• Provided consultation to other countries (Ireland) on optimizing their Influencer Marketing strategies for the upcoming year.Brand Development • Fostered collaboration with various departments and teams to glean insights from internationalexperiences, adapting and implementing best practices in Sweden for continual improvement inInfluencer Marketing.• Formulated a strategic concept to position Emma as the foremost brand for sleep expertise inSweden.• Developed a concept and executed plans for a pop-up store in Sweden, effectively increasingbrand awareness and enhancing brand perception.• Drove content creation initiatives for the Emma Sweden Instagram channel. Executedcommunity management tasks for the Instagram channel, fostering engagement and building avibrant online community.• Crafted a comprehensive strategy for 2024, outlining key objectives and approaches to elevatethe brand's presence and impact on social media platforms.

Ahrensburg, Schleswig-Holstein, Deutschland

Titel: Die Corporate Values im Employer Branding der edding AG für die Generation Z auf Social Media - Eine wirtschaftspsychologische Untersuchung //The Corporate Values in Employer Branding of edding AG for Generation Z on Social Media - A Business Psychology Study

Wunstorf, Niedersachsen, Deutschland

Event and Workshop planning // Trade Marketing Campaigns // Analysis // Cross-functional teamwork- planning, organisation and implementation of online workshops, customer individual events and events to increase brand awareness- implementation of activities to accelerate sell out- support team in several marketing activities and campaigns - work in cross-organizational teams and projects to develope innovations and new businesses- Plan and execute offline and online marketing activities in close collaboration with social media department and sales department- conducting competitive analyses and optimizing this process - development of communication support materials and activities for product launches

Hannover, Niedersachsen, Deutschland

Content Creation // CRM // Trade Material creation // Marketing Projects - Content creation for newsletters, blog articles and social media channels. - Responsible for trade catalog and preparation of price lists - Implementation of defined marketing goals and activities- Collaboration on marketing projects such as teachers marketing and digital communication projects

Hannover, Niedersachsen, Deutschland

Thesis: Marktentwicklungsstrategie am Beispiel des Zielmarkts Kindergärten für die Pelikan Vertriebsgesellschaft mbH & Co.KG // Market development strategy using the example of the target market kindergartens for Pelikan Vertriebsgesellschaft mbH & Co.KG- Social Media Department - Trade Marketing Department - Production - Sales - Finance - Controlling - Quality Management

Hannover, Lower Saxony, Germany

- Revision and translation of presentations - Planning and realization of events - Preparation of trade fairs

Steyerberg, Niedersachsen, Deutschland

New Zealand

Farmwork in New Zealand on a kiwi farm and working in a restaurant in Christchurch

Master Of Science - Ms, Wirtschaftspsychologie Mit Schwerpunkt Digitalisierung, 1,2

Activities and Societies: -- presentation about digital brand storytelling on example of Coca Cola campaign ‘real magic’ -Project paper.

Weiterbildung, Grafikdesigner*In (Pc), 1,1

Activities and Societies: - Designing logos and labels - Corporate Design - Digital- and printmediaModuls and Course Content: - Basics.

Bachelor Of Arts - Ba, Business Administration, 1,7

Activities and Societies: Project management of the Credit Management project in cooperation with Pelikan Vertriebsgesellschaft Elective.