Small Business Strategist | Website Designer
Current
Mindmeld Creative
Worked primarily with microbusinesses and non-profit organizations taking their projects from idea to impact. Managed multiple, varied projects simultaneously including website design & development, app concept & development, strategy consulting, service product design, curriculum development/creating course materials. Continuously improved internal systems to manage tasks more efficiently, set client expectations, and streamline processes. Distilled complex technical information into simple, actionable steps. Advised clients through feasibility, strategic planning, business model decisions, and packaging/pricing their services. Leveraged human-centered design to identify opportunities for strategically redesigning client websites. Collaborated with cross-functional teams and communicated at all levels of client organizations.Major contributions/highlights of achievements:• Built and launched over 20 client websites per year. • Designed and developed the Rest in Power native application, an end-of-life planning tool• Designed, storyboarded, and developed the prototype for the HeartsConnect app, a post-adoption communication platform.• Designed and presented a web application for New Hunger Coalition, a regional farm to food market program. The app would allow them to more easily track donations, report on their impact, and coordinate volunteers. The organization is currently seeking grant funds to develop a prototype.• Conducted internal and external research to strategically re-imagine the site architecture and UX/UI of the website for Rural Resources, the regional community action project. The old website confused visitors who often left not knowing what services were available. With the new UI, users report that they are much more to recommend Rural Resources to a friend now that they understand all of the services they provide.