Laraine Wilkinson Email & Phone Number

I have been helping organizations build and manage long term marketing strategies for 20 years, with a heavy focus on start-ups in the SaaS, wireless, fleet/automotive, and emerging technologies space.I'm positive-minded by nature and always enjoy a challenge. Because of this, I've been fortunate to work for some pretty amazing organizations as well as support non-profits by lending my time and knowledge in a variety of ways. I maintain the philosophy that working IS education and you really do "learn something new every day" if you keep your mind open to new ideas. I apply this knowledge to my personal and professional life as much as possible.Specialties: Marketing Strategy/Planning, Marketing Team Leadership, Brand Development & Management, Lead & Demand Generation, Digital Marketing Campaigns, Social Media, Marketing Communications, Email Marketing & Automation, Content Strategies & Management, Public & Media Relations, Channel Strategy & Programs, Trade Show/Event Management, Advertising, Budget Management, ROI Reporting, Proposal Writing, Employee/Agency Management, Project Management, Corporate Communications. Strengths: Motivated self-starter, extremely organized, transparent, detail-oriented, hands-on, results-driven, confident and respectful. I enjoy working with all aspects of professional business teams including Investors, C-level and Senior Management personnel, Sales, Finance, IT/Engineering teams, Product Management, Human Resources and Administrators.

Listed skills include Marketing Strategy, Lead Generation, Integrated Marketing, Product Marketing, and 41 others.

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  Founder

  Elevate, Llc

  Jun 2012 - Present - Greater Atlanta Area

  Experienced marketer providing contract services for agencies, start-ups, and enterprise orgranizations, in both the B2B and B2C markets. My experience ranges from building out internal marketing departments for transitioning companies to developing and executing complex go-to-market strategies for global organizations. Currently, I counsel and provide both strategic and tactical support services for companies on an as-needed basis and handle digital content development, rebrand projects, organizational alignment exercises, go-to-market strategies, and product launches.My not-for-profit focus is on animal welfare, science and technology, environmental services and civil rights education and awareness. Specialties include brand positioning, creative direction, marketing communications, digital advertising, event planning and management, demand generation, and advertising. I have consulted on a number of B2B and B2C opportunities over the years and have experience in the following industries: IoT, transportation & logistics, telematics, fintech, SaaS, wireless networks/IT, and emerging technology.