Lara Kellish (Kanover), Bfa Email & Phone Number

Throughout my 20+ year career, I've collaborated with a variety of small and large businesses, charities, and organizations to offer creative guidance and graphic design between/alongside my full-time roles. Examples include Mercedes-Benz, NimbleWorks, Robert Wood Johnson Foundation, Philips Health, Northwell Health, WWE, Homes for Hope charity, ReadyWriter NYC, Eddie Borgo Jewelry, Creative Stone Corporation, Gotham Agency, and more. SERVICES:Project-based, white label, freelance and/or contract creative direction, art direction, graphic design, illustration, and consulting across categories, channels and media.- Creative campaign development: big ideas, mood boards, key art visuals- Brand identity design, logos, style guides- Integrated campaign asset execution- Presentation design, storytelling (PowerPoint and Google Slides design)- Photography, illustration, video, web, and print production including photoshoot planning and oversight- Fit-for-platform creative asset design for digital shelf, social media, shopper, promotions, web, CRM email, app, print, point of sale/retail, sales support, and video art direction- Supervise / mentor creative staff and build new teams- Cross-discipline creative leadership, brainstorming, facilitation- Adobe Creative Suite for visual design, art direction

Hudson, New York, Us

Freelance creative direction, art direction, graphic design, presentation design and creative leadership for health tech and health equity clients including Philips Health and Robert Wood Johnson Foundation.RESULTS: - Creative campaign concept and execution work led to nearly 4x increase in organic growth for the agency's scope of work (new campaign creative development initiated across 3 new health tech categories).

Hollywood, Florida, Us

Creative consulting for emerging/growing brand in the health/wellness/skincare category. Guidance on branding, creative storytelling, presentation design, and persuasive strategic investor presentation support. - Strategic investor presentation design contributed to successfully secured funding within weeks of initial new prospect meeting.

Skillman, New Jersey, Us

Continuing role: Formerly Johnson & Johnson Consumer Health. Kenvue launched as a separate company May 2023.

New Brunswick, Nj, Us

- Promotion from Zarbee’s, a Johnson & Johnson company: Success led to creation of this new Creative Director role at J&J to scale in-house creative model org-wide.- Expand and shape J&J Consumer Health’s in-house creative capabilities in NA to deliver accelerated growth through execution of the digital consumer experience and continuous optimization of digital marketing to drive conversion.- Build and grow shared and embedded creative teams/talent pool; driving high-quality, high-velocity content creation for owned assets and digital shelf, consistent with established brand voice, tone, and creative guidelines across J&J’s world-class brands- Lead J&J Consumer Health North America's first integrated Creative Leadership Team- Drive best in class creative development and optimized ways of working across a diverse team of digital, promotional, print, and video content creators and content excellence experts.- In 6-10 months, secured in-house MarComms scope of work (~$3MM), rapidly expanded capabilities and talent resources of the Studio across all Brand Squads simultaneously, delivered ~$10MM of cost avoidance vs outside agencies, and maintained a fully cost-neutral operating model.

Skillman, New Jersey, Us

- Efficiency, inspiration & learning for high performance team mastering a high growth brand through expedited national & global expansion.(Labeling, packaging, display, POS, print, digital, eCommerce / digital shelf, social media, video, web, retail / in-store, creative campaigns, content development, agency collaborations). -Architect of Zarbee's in-house creative agency model built in <1 year; adding capabilities: campaign and big idea development, creative strategy, copywriting, CRM, content strategy/creation, video animation.- Pilot delivered impressive results: $2-3MM savings vs typical external agency, completed in a fraction of the time. High-performing premium content delivered above average metrics on Brand Lift, Ad Recall, Action Intent & Consideration vs CPG norms, + full brand portfolio awareness, 1st party data via CRM opt-ins and launch of DTC shopping via Zarbees.com.-Build pool of talent supporting integrated art direction, shopper marketing creative, copywriting, video, photography, influencer content creation.-Guide Masterbrand insight-driven creative vision; bringing to life brand strategy & experience via flawless design execution across all media to improve household penetration & awareness.- Prioritize strong network-wide cross-functional relationships to identify efficiencies & enhance partnerships + alleviate production burden while driving scale.- Lean into AGILE test & learn approach: built custom-for-Zarbee's productivity platform workflow (WRIKE) for project management and automation.- Marketing Leadership Team member; creative solutions for short-term and long-term business priorities, innovation pilots, best practices for Zarbee's & beyond.- Promotion: Success led to creation of new Creative Director role at J&J to scale in-house creative model org-wide.- 2021 J&J SPARK Award Winner- 2022 Q1 J&J SPARKIE Award Winner

Stamford, Ct, Us

Graphic design, presentation design, PowerPoint design for executive-level presentations.

Creative direction and creative strategy consulting for market entry launch of new company in partnership with marketing department and CEO.

Irving, Texas, Us

(Formerly Catapult Marketing)• Cross channel consumer advertising, design, brand promotion and activation, and shopper marketing for three accounts (multi-unit national value retail, skincare, infant nutrition, adult beverage); including digital media, email, CRM, social media, promotions, broadcast / tv, print, shopper marketing, app, loyalty programs, and experiential. • Also includes retail / in-store, and a fully branded, award-winning 17-episode TV show on national television. • Launch of digital coupons / loyalty program exceeded FY acquisition goals in 3 months; driving trips, coupon redemption and online engagement• Drive efficiency in delivering impactful design and creative solutions on time and on budget that meet and exceed the clients' goals • Additional client experience includes spirits, financial, CPG, beer, plant-based CPG, personal grooming devices. • Member of Epsilon's first network-wide Women in Leadership committee• Created and led Epsilon CT's e-commerce Creative Center of Excellence• 2017 ANA REGGIE Award Gold winner: best marketing campaign, entertainment category• 2017 TELLY Award Bronze winner: Family Dollar Save to Win TV show• 2017 The Content Marketing Institute: Best Content Marketing Program in Retail (Family Dollar Save to Win TV show)

Westport, Ct, Us

• Cross channel consumer advertising, brand promotion and activation, and shopper marketing for three accounts (value retail, skincare, and infant nutrition); including digital media, email, CRM, social media, promotions, broadcast / tv, print, shopper marketing, app, and experiential. • Also includes retail/in-store, and a fully branded, award-winning 17-episode TV show on national television. • 2017 ANA REGGIE Award Gold winner: best marketing campaign, entertainment category• 2017 TELLY Award Bronze winner: Family Dollar Save to Win TV show• 2017 The Content Marketing Institute: Best Content Marketing Program in Retail (Family Dollar Save to Win TV show)

New York, Ny, Us

• Art lead in all strategic and visual development of fully integrated art direction for a portfolio of brands in the CNS category (Multiple Sclerosis, includes corporate/franchise), a Specialty Pharmacy category account, and a brand in the immunology/dermatology space (Atopic Dermatitis)• Supervise and mentor team of art directors across multiple brands• Instill and encourage a team mentality, polished presentation skills, and a solutions-oriented outlook• Continue to lead by example in the development of beautiful, innovative, and strategically driven creative solutions that drive the success of the clients'​ short, medium and long-term goals• Manage and facilitate team's management of launches, creative concept development, brand guidelines creation and rollout, new business creative, strategic and tactical brand planning, and resources• Deliver creative concepts, strategic proposals, and cross channel tactical ideas for my brands as well as for new business pitches• Partner with Chief Creative Officer and other ACDs on staffing plan development, resource management, problem solving, new business and creative development

New York, Ny, Us

• Functional art lead in all strategic and visual development of fully integrated Traditional and Interactive Art Direction for a portfolio of brands in the CNS category of Multiple Sclerosis (Professional and Consumer/Patient, includes 3 brands as well as corporate/franchise business)• Supervise and mentor team of junior, mid-level, and senior art directors, freelance art directors and studio personnel• Instill and encourage a team mentality, polished presentation skills, and a solutions-oriented outlook• Continue to lead by example in the development of beautiful, innovative, and strategically driven creative solutions that drive the success of the clients' short, medium and long-term goals• Manage additional brand campaign re-launch - including full photography shoot, brand guidelines, core and ancillary collateral in print, video, web, and iPad development• Deliver creative concepts, strategic proposals, and cross channel tactical ideas for my brands as well as for new business pitches• Promoted to VP Associate Creative Director

New York, Ny, Us

• Functional art lead in all strategic and visual development for two global pharmaceutical accounts (Professional and Consumer/Patient) in the CNS and women's health categories• Supervise and mentor team of junior and mid-level art directors, freelance art directors and studio personnel • Lead by example in the development of beautiful, innovative, and strategically driven creative solutions that drive the success of the client’s short, medium and long-term goals• Traditional and Interactive Art Direction; managed Global brand re-launch from concept through completion - including full photography shoot, branding, core and ancillary collateral in print, video, web, and iPad development• Promoted to Vice President following first performance evaluation

New York, New York, Us

• Traditional and interactive art direction (pre- and post-launch) for pharmaceutical clients (DTP, DTC, and new business) in categories such as CNS, medical devices, animal health, antimicrobial, oncology, orthopedics, allergy, cardiovascular, and pain management. • Developed new fully interactive, portable, and customizable detailing pieces for DTP use for CNS category drug (created for Pfizer CUE). • Managed launch POA (traditional and interactive) for both DTP and DTC US launches of new CNS drug; and created Global campaign for that drug’s previous indications. • Supervise Art Director and mentor Junior staff across launches, new business pitches and day-to-day POA work.

Pharmaceutical/Cosmeceutical advertising. New business and existing accounts (pre- through post-launch) in categories including cosmetic dentistry, cosmetic dermatology, oncology, CNS, allergy, cardiovascular and others. Art direction, illustration, and retouching; traditional and interactive media.

New York, Ny, Us

Art direction and assistance for global beauty & cosmetics brand (Pantene Pro-V), as well as a variety of other accounts in niches such as beauty, fashion, consumer goods and luxury goods (12 accounts total). Print, TV, out of home, 360 and interactive media. Clients included: Pantene, Cover Girl, Clairol, Maxfactor, 3M Nexcare bandages, O2Optix contact lenses, Blockbuster Video, Nokia phones, Smokey Bones BBQ restaurant, and more.

Sole in-house designer: Created company's first 46 page catalog (1100 items), sent to press in under 3 months. Included template design, product photography, editing, retouching, copywriting and art for logos and sell sheet layouts.

Ithaca, Ny, Us

Designer for all promotional marketing communications for the Cornell University Campus Life department.

Bachelor Of Fine Arts (B.F.A.), Combined Media (Within The College Of Architecture, Art & Planning, A.A.P.)

Bachelor'S Of Fine Art, Fine Art

Continuing Education - Art Direction/Editorial Design

Ongoing Continuing Education (2022-Present), Fine And Studio Arts