Lara Khatib Email & Phone Number

Beirut, Lebanon/ Offshore

Lead on the development of the company’s short and long-term strategies, including sales, pricing, finance, marketing and human resources.•Contributed to the creation of a new strategic plan that positioned the organisation for future growth which increased turnover and market share by over 30%. •Developed and implemented a dynamic pricing model which accounts for market fluctuations and competition doubling our quoting speed. •Actively plan and monitor the company budget and ensure financial continuity, achieving a 15% reduction in operational cost. •Cultivated strong relationships with clients and suppliers, while optimising staff project allocation, which enhanced team efficiency, project success rates and quality. •Spearheaded the company's digital transformation initiative leading to a significant improvement in operational efficiency and data accessibility. •Contributed to the development and execution of a marketing, PR and events strategy that resulted in an increased brand awareness.

Dubai, United Arab Emirates

Re-enforce OMD as a thought-leader in the region through various marketing activities including content plans, brand collateral, digital presence and events.•Managed the planning, development, and execution of all marketing materials, encompassing press releases, website updates, event sponsorships and social media content, which achieved an increase in brand awareness and generated qualified leads.•Played a key role in planning and delivering the industry's leading event, ‘OMD Predicts’ attracting over 300 A-list attendees and key sponsors, while featuring prominent speakers like Brian Solis. •Empowered employees as brand ambassadors through strategic involvement in high-profile industry events, generating social media content and amplifying brand reach. •Collaborated with cross-functional teams to refine messaging and ensure consistency across all pitch decks and brand communication materials.•Cultivated strong relationships with internal and external stakeholders, ensuring successful execution of marketing initiatives with high audience engagement.

Beirut, Lebanon

•Delivered impactful branding and rebranding solutions for regional accounts including Picon, La Vache qui Rit, and Dairy Khoury, driving increased brand awareness and market share.•Repositioned Mymoune Natural product line through strategic rebranding, successfully targeting a new market segment and ultimately growing sales.•Developed strong client relationships through impactful presentations and collaborative meetings, successfully addressing client needs and showcasing the value of my ideas.

Master’S Degree, International Marketing

Bachelor Of Science (Bs), Graphic Design

Baccalaureate, Economics And Sociology