Lara Kramer Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Serve as the lead on the brand’s content and audience engagement strategies, leveraging content ideation and creation, newsletter, social, SEO, commerce, and strategic partnerships while tracking success against core KPIs • Manage our Audience Development team, including team hiring, onboarding, performance reviews, and ongoing daily workflow • Lead strategist across our social platforms, guiding content strategy, cadence, creative, and voice; own the social promotional rollout for our editorial packages, franchises, and covers • Top-edit all social captions and write copy in the voice of the brand for all larger social packages • Build the weekly content lineup, working closely with editorial and sales; constantly aware of seasonal or trending moments to ensure we have a voice in these conversations • Experience with social scheduling and analytics tools, including Dash Hudson and SocialFlow• Program all content throughout our newsletter products, driving strategy around content inclusion, subject line guidance, acquisition efforts, and all optimization and testing• Point person for all brand reporting and content performance • Daily collaboration with editorial, product, sales, and executive teams with the goal of identifying new traffic and revenue opportunities, reporting KPI pacing and performance, and serving as an advocate for our audience

New York, Ny, Us

•Developed content and audience engagement strategies for all of Conde Nast Traveler’s global digital properties, leveraging content ideation and creation, newsletter, social, SEO, commerce, and strategic partnerships while tracking success against core KPIs •Managed and mentored a global team across the US, UK, Spain, and India, guiding local digital travel content strategy and audience growth; owned team hiring, onboarding, performance reviews, and ongoing daily workflow •Collaborated with editorial on tentpole and franchise strategy, pitch meetings, and new content ideas; helped launch a dedicated Slack channel for the team to share freelance writers and industry experts who could speak authentically about a place or experience • Aided team in a +17% YoY growth in search traffic by strategically promoting content at its annual search peak and working with editorial to create content around search gaps; partner with our centralized SEO team to devise weekly/monthly/yearly strategy• Oversaw all newsletter products, guiding subscriber acquisition strategy, optimization testing, writing content and subject lines, and managing new product launches; serve as the sole advocate for this audience and push content creation around themes that would resonate with this channel-Grew our daily editorial newsletter subscriber base by +74% and to a value of $7.5M via aggressive optimization testing, strategic third-party partnerships, clever cross-promotion across our existing channels, and launching our first-ever user feedback survey• Wrote editorial content for US site, including hotel reviews, product reviews, cruise reviews, packing tips, gift guides, and more

New York, Ny, Us

• With the launch of our brand going global, I took on additional markets outside of the US, including UK, Spain, and India to lead in content strategy and growth• Given a global team of direct reports whom I guided in their local markets, helping to shape content strategies and best practices across multiple channels, and put new workflows in process to streamline tentpole and franchise global promotion• Pitched—and launched—our very first trip discovery tool that provided a fun, interactive quiz for our readers to uncover their perfect tailored trip; beyond the direct service angle, this quiz also drove strong time-on-site, resurfaced relevant editorial content, and provided new monetization opportunities

New York, Ny, Us

• Developed the audience growth and engagement strategy for Conde Nast Traveler’s US site, leveraging editorial strategy, content ideation and creation, newsletter, social, SEO, and strategic partnerships while tracking success against core KPIs• Expanded our editorial newsletter list +38% since leading the channel’s growth and optimization strategies • Solely executed Traveler’s Hotel of the Week rev-share partnership, accounting for +22% of all revenue in 2018• Helped manage the social community of the largest Facebook Group of any publisher, Women Who Travel, a safe space for self-identifying female travelers; identified new growth models for this audience while promoting global meet-ups and female-only vacations for women to build long-lasting friendships around the world

El Segundo, Ca, Us

• Responsible for developing and executing our lead acquisition and brand loyalty strategies via a number of channels, including owning our content syndication relationships with Fortune 500 brands, leading our strategic co-marketing partnerships, and owning all optimization and growth of our email channel • Grew our email newsletter list by +82.95% in first year with company due to aggressive acquisition campaigns, A/B testing, and overall channel optimization • Created a comprehensive, multi-paged metrics dashboard via Omniture which monitored performance data and KPIs across various departments. Presented this report monthly, along with key insights, to senior management informing strategic next steps • Identified new growth opportunities by leveraging our growing mobile audience via the launch of a new mobile overlay product that resulted in +9,000 new email subscribers at no budget cost, leading our top engaged newsletter sources • Managed our top content syndication partnership with Microsoft which yielded +$1M in yearly revenue

Austin, Tx, Us

• Oversaw the planning and execution of each client’s marketing agenda from conception to completion, leveraging SEO, web design for conversion, social, paid advertising, email marketing opportunities, and more• Responsible for monitoring progress and KPIs via Google Analytics, Google AdWords, monthly rankings benchmarks, lead reports, Microsoft Office, and other tools• Project managed various tasks across multiple departments, including development, design, and operations• Performed effective B2C and B2B client management on a daily basis; positioned as sole liaison between client and company acting as the face of the account• Wrote website content, blog posts, and landing page text to increase conversion• Tested and received Google Analytics certification• Earned valuable experience at a startup organization that saw massive growth during my employment

• Managed all initial client inquiries. Daily engagement with clients, addressed questions and discussed company's business model via scheduled phone appointments • Created all client proposals and agreements; processed all client contracts• Worked closely with members from editorial, production, and PR to aid in book submission reviews, title brainstorms, final book reviews, and other production necessities• Organized client appointments and calendar for the CEO• Trained and supervised all Assistant Coordinators • Experience working with literary publicists

Dual Ba, Creative Writing / Anthropology And Sociology

Study Abroad, New Zealand Literature

Education record