Lara Mctavish Email & Phone Number

Vancouver, Canada Area

Are you ready to Do What You Love and Delegate the Rest? Here is a brief summary of my expertise: • Marketing Expertise: Organize and manage promotional campaigns; social media and internet marketing. Co-ordinate the creation of promotional materials and product/trade-show displays. • Superior Multitasking Experience: Manage high-priority projects including communication with numerous contacts.• Full-spectrum of Administrative Duties: Services include executive support; office management; customer service co-ordination and program/product support.• Social Media Management: Customize superior social media strategies to help you reach new customers; retain existing clientele and stand out from competitors.• Office Organization: Streamline all paperwork and filing (including purging if needed). Create simplified and easy-to-maintain filing and storage systems for the ultimate office efficiency and productive workflow.

Vancouver, Canada

Established in 2003 to 2018, In my role as publisher of the Urbanbaby & Toddler Magazine, I coordinated and managed all aspects of content development, design and distribution of the timely print magazine for new and expectant parents in British Columbia. I created a specialized group of contributors providing expertise on a wide range of topics of keen interest to readers. I also managed sales, marketing, social media and customer service. Each issue of the magazine featured a Canadian celebrity mom or dad offering unique perspectives on parenting. Past issues of the magazine can be viewed here - https://issuu.com/urbanbaby• Managed all production deadlines, layout design and printing of quarterly magazine• Worked closely with writers, media and community experts in various fields• Managed magazine ad sales, budgets and circulation• Developed creative ideas to generate increased readership

Vancouver, Canada

Established in 2007 to 2017, As founder and producer of the Bellies to Babies Celebration Tradeshow, I coordinated and managed all aspects of the annual tradeshow held in Vancouver for over a decade. My responsibilities encompassed sales, marketing, social media and customer service. I worked closely with venue management and numerous suppliers to provide a show experience exceeding expectations of exhibitors and attendees (new and expectant parents). This highly successful show included a line-up of experts providing informative workshops and sizeable prize giveaways. Each show also provided an opportunity for attendees to support local charities and non-profit groups• Plan, organize, coordinate activities for a parenting trade show for 9 years, two shows per year• Established and managed trade show business plan; monitoring $50K+ trade show budget• Developed and maintained effective relationships through timely communication with a variety of organizations, clients and vendors

Edmonton, Canada Area

• Provided direction to graphics agency, suppliers and support staff.• Developed and coordinated over 26 special events and fundraising activities• Involved in strategic planning at regional level• Worked closely with tenants, media and community representatives• Created marketing plans and monitored marketing budget • Implemented public relations plans • Conceptualized creative ideas to generate increased mall traffic

Edmonton, Canada Area

• Reported to the Vice President of Sales and Marketing • Responsible for all marketing and advertising for the corporate head office and US sales office plus marketing support for Visionwall representatives in Canada, United States and internationally • Organized annual tradeshows and special events including booth design and presentation materials • Managed media plans and ad placement in trade publications throughout North America and internationally• Extensive experience in supervising the development of brochures, prints ads and marketing materials• Monitored marketing, promotional and advertising budgets • Responsible for marketing strategy of the company web site www.visionwall.com and marketing support materials through company Intranet

Social Media And Digital Marketing

Meeting And Event Planning

Diploma, New Media Design

Ba-Man, Marketing Management

Ba, Business Administration And Management, General