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I believe in the power of technology and responsible innovation to tackle our planet’s and society's biggest challenges.An experienced marketing, sales, and operations leader, I’ve helped grow SaaS businesses globally and built and led amazing teams.Core Strengths:• Customer focus and care for people• Systems thinking • Get it done, positive hands-on approach• Ability to balance short-term execution and long-term strategy• Stakeholder management, advocacy and collaboration Career Highlights:• First Decade: worked in marketing and strategy, from coordinating a global product launch to managing a business unit with full P&L responsibility. Gained strong strategy and team management expertise in global markets at Microsoft.• Second Decade: moved to customer-facing roles, building an international channel sales organization, and leading customer engagement, enablement, and operations teams at Microsoft, Salesforce, and tech-based start-ups. Developed commercial acumen and stakeholder management skills.• Today: as a CMO and CRO, I help SaaS businesses grow and scale, especially those applying technology to building a more sustainable world. Alongside my executive work, I am an angel investor, and serve as a Board member and Committee Chair in industries including education, housing, infrastructure, hospitality, and services. I am also a sustainability advocate and trainer through collaborations with MEIRC, CISL Cambridge, Cornell University, and more, focusing on business strategy, sustainability and developing future leaders.I volunteer with the Skills for Sustainable Skyline task force in London, and as pro-bono mentor, and managing an ancient woodland and its volunteer community. My academic background, including an MBA and studies in sustainability, finance and innovation, supports my curiosity and drive for learning. Having lived, worked, and managed teams across the EU, Middle East, Latin America, the USA, and now the UK, speak several languages and thrive in multicultural, diverse environments.
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Commercial DirectorReaUnited Kingdom -
Non Executive Director, Chair Of Grc CommitteeMagna Housing LtdUnited Kingdom -
Fractional Cmo, Growth And Commercial Strategy AdvisorGrowth & Marketing Officer Jul 2022 - PresentI work as fractional CMO, CRO and advisor, focusing on growing tech-based B2B businesses, especially those who apply innovation to address environmental, social and governance opportunities. I provide both strategic and hands-on work, including customer-facing and external engagements. While my main focus is commercial strategy, I take an end-to-end, holistic approach to the business that spans from early stage PMF, positioning and branding, across the customer lifecycle including go-to-market, commercial strategy, demand generation, and customer success and loyalty.Expertise in opening new international markets.With good experience in hiring and leading teams and operations, I’m happy to help build and upskill teams and processes to support scaling up.Customers include : - TheoryMesh (agri-tech, food supply chain management, traceability and sustainability reporting : - Growy - an ed-tech start-up working on gamified customer and employee education - Rookwood Operations - an early stage start-up providing product-as-a-service for circular agriculture, land and water management - HealthCompiler - start-up providing advanced APIs for patient-centric data management and wearables health data integration - Adoptech - reg-tech streamlining compliance and cyber-security certifications - The Portfolio Collective - confidential mentoring engagementsAdditional experience in teaching and developing others, including as Adjunct Faculty at Cox School of Business (SMU), in the Business Strategy and Consulting course (2019-2021), and as Executive in Residence at J Brooks School, Cornell University (starting August 2024).
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Sustainability Consultant & AdvocateSustainability & Strategy Consulting Jul 2022 - PresentI apply my experience in sustainability, business strategy and digital transformation to help organizations develop and apply their own sustainability strategy. I also work as executive trainer and associate faculty. Examples of projects include : - Developing and delivering trainings in sustainability leadership with MEIRC Training and Consulting, Dubai - Assessor for the for the Governance for a Sustainable Future course at Cambridge Institute for Sustainability Leadership - Executive in residence, Jeb E. Brooks School of Public Policy, Cornell University - Industry Mentor for the course in Urban Sustainability Strategy, with RMIT Europe - Digital training design and delivery with MBL - Corporate team and Board workshops - Regular speaking and advocacy engagements, intra-company and external, including Innovation Zero London, EMEX, World Finance Forum and more - 1:1 coaching and mentoring
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Non Executive Director - Thomas Telford LtdInstitution Of Civil Engineers (Ice) Apr 2019 - PresentLondon, GbThomas Telford is the trading arm and knowledge business of the Institution of Civil Engineers (ICE), creating specialist products and services for the civil engineering and construction markets. -
Non Executive Director, Chair Of Grc CommitteeMagna Housing Ltd May 2023 - PresentDorchester, Dorset, GbMagna Housing is a community-based housing association. We mainly work in Dorset and Somerset providing housing services to local people, and currently managing just over 9000 homes. -
Entrepreneur In ResidenceCornell University: Mpa Program - Cornell Jeb E. Brooks School Of Public Policy Jul 2024 - PresentIthaca, Ny, Us -
Senior Director, Sales Enablement EmeaSalesforce Dec 2020 - Jun 2022San Francisco, California, UsI lead Account Executive Sales Enablement for EMEA. My team's goal is to serve our customers, accelerate business growth, and help our colleagues thrive through relevant and engaging enablement programs which span from onboarding to role excellence and career development. -
Senior Director, Customer Adoption EmeaSalesforce Dec 2019 - Dec 2020San Francisco, California, UsMy goal is to maximise customer loyalty, retention and upselling by facilitating adoption and reducing time to value. • Led shift to regional, digital success engagement model at the onset of the COVID pandemic, doubling scale reach and maintaining team satisfaction and engagement, and supporting cross-team collaboration. -
Adjunct Professor, Global Strategy And ConsultingSouthern Methodist University - Cox School Of Business Aug 2019 - Nov 2021Dallas, Tx, Us -
Sr Director, Field Enablement - Europe, Middle East & AfricaMicrosoft Mar 2018 - Sep 2019Redmond, Washington, UsDrove enablement programmes for Microsoft’s employees across all roles and pilot customer enablement initiatives.• Increased consumption of training to 99% adoption across region by strengthening connection to sales impact and employee success. Managed sales, technical and manager enablement• Ran in-country pilots for customer skilling, contributing to definition of new global strategy• Reinvigorated previously demotivated team by coaching and reviewing strategy with team and engaged stakeholder, resulting in team receiving new significant investment and two team members being promoted into management -
Channel Development Director - Latin AmericaMicrosoft Sep 2016 - Mar 2018Redmond, Washington, UsCreated and led first regional partner development unit in Latin America with goal of selecting and growing Cloud partner base in region. • Overachieved sales goals with several partners and new customer targets reaching >$1M revenue in second year• Unit recognised as best performing in global organisation after having established several company-wide processes for channel engagement which were adopted globally • Awarded Best Manager status among regional peers after employee surveys -
Commercial Strategy Director - Latin AmericaMicrosoft Feb 2013 - Aug 2016Redmond, Washington, UsEngineered market share growth across region. Advised key enterprise customers on digital transformation. • Reshaped Microsoft’s global approach to measuring emerging market opportunities by initiating high-growth cross group go-to-market initiatives with >$30M new revenue impact • Transformed internal processes to support sellers in competitive situations by working on engagement strategy, resources and executive engagement, resulting in >$100M impacted pipeline revenue -
Business Unit Manager, Crm And Erp - Brazil, Then Latin AmericaMicrosoft Apr 2008 - Jan 2013Redmond, Washington, UsManaged P/L and go-to-market for Dynamics and Business Solutions business unit. • Business was top performer worldwide with nearly double revenue and market share growth for two consecutive years. • Personally acted as Strategic Advisor on digital transformation to large enterprise partners and customer CXOs, closing over 15 enterprise wins. -
Audience Marketing Manager - Global MarketsMicrosoft Aug 2005 - Apr 2008Redmond, Washington, Us -
Services Marketing Manager - France, Then Middle East And AfricaMicrosoft Oct 2002 - Jul 2005Redmond, Washington, Us -
Program Manager, Smbs, Then Services - FranceMicrosoft Jan 2000 - Sep 2002Redmond, Washington, Us
Lara Martini Skills
Lara Martini Education Details
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Cambridge Institute For Sustainability Leadership (Cisl)Sustainability Studies -
Unc Kenan-Flagler Business SchoolManagement And Entrepreneurship -
Ceds - Centre D'Études Diplomatiques Et StratégiquesInternational Relations -
Sapienza Università Di RomaScienze Della Comunicazione - (Marketing And Communications) -
Université De Montpellier IInternational Economics -
Liceo Linguistico S.CuoreGeneral -
Lander Valley High School In Lander, WyomingHigh School/Secondary Certificate Programs
Frequently Asked Questions about Lara Martini
What company does Lara Martini work for?
Lara Martini works for Rea
What is Lara Martini's role at the current company?
Lara Martini's current role is Commercial Director.
What is Lara Martini's email address?
Lara Martini's email address is la****@****oft.com
What is Lara Martini's direct phone number?
Lara Martini's direct phone number is +195430*****
What schools did Lara Martini attend?
Lara Martini attended Cambridge Institute For Sustainability Leadership (Cisl), Unc Kenan-Flagler Business School, Ceds - Centre D'études Diplomatiques Et Stratégiques, Sapienza Università Di Roma, Université De Montpellier I, Liceo Linguistico S.cuore, Lander Valley High School In Lander, Wyoming.
What are some of Lara Martini's interests?
Lara Martini has interest in Children, Economic Empowerment, Environment, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Lara Martini known for?
Lara Martini has skills like Crm, Strategy, Business Intelligence, Project Management, Management, Business Strategy, Marketing Strategy, Cloud Computing, Demand Generation, Business Development, Channel Partners, Product Management.
Who are Lara Martini's colleagues?
Lara Martini's colleagues are Md Hafijul, Hendrick Arne, Chebii Kenneth, Faye Clayton, Pierre Bernard, Oscar Migani, Citlali Salazar.
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