Lara Mesec Email & Phone Number

Ottawa, Ontario, Canada

Toronto, Ontario, Canada

Developed a new function within the Commercial department and led a team of analysts to synthesize large datasets into actionable insights and measurable results related to assortment and space for key customers. Co-led a custom research project defining product positioning, personas, and growth strategies.

Toronto, Ontario, Canada

Responsible for the go-to-market strategy, activation calendar and P&L for retail clients. Coached channel managers and shopper marketers on strategic development and implementation. Set systems in place to optimize ways of working, including the development of a digital selling platform.

Toronto, Ontario, Canada

Combined deep understanding of shopper mindset and stakeholder management to implement multi-million dollar omni-channel brand plans, launching new-to-world innovations and a best-in-class executional playbook for Coors Light, contributing to the best performance the brand has seen to date.

Toronto, Ontario, Canada

Strategized new solutions, led the retail digital strategy, and managed high-profile channel projects, resulting in increased consumer engagement and sales growth.

Toronto, Canada Area

Developed national brand and channel programs, managed budgets and navigated regional nuances, delivering on program targets whilst improving partner relations.

Mississauga, ON

• Conceptualized and executed in-store strategies for brand campaigns and category work
• Translated business problems and guest research into actionable in-store marketing tactics, in a fast-paced and ambiguous environment
• Implemented an in-store analytics solution to measure the impact of marketing on customer buying behaviour for future strategy planning
• Acting Brand and Category Marketing Manager, led strategy and concept development with internal partners and external creative agencies to build brand affinity in- and out-of-home
• Assessed workflows and channeled input from cross-functional teams to refine operational processes and communications
• Subject matter expert in Canada – leveraged as a resource for signage standards, best methods, timing and workflow – with involvement in corporate innovation and new design projects

Mississauga, ON

• Drives the development of company marketing programs in retail across Canada. Responsible for program management and administration, partner and vendor management, project budgets and reporting.
• Plan, execute, measure and monitor all in-store merchandising and displays for the Office, Hardware and Xbox businesses.
• Provide advice and merchandising expertise to Category and Channel Marketing Managers as well as Account Managers in planning, production and distribution project stages.
• Leverage corporate counterparts and worldwide Visual Merchandising Team to ensure brand consistency and cost efficiencies.

Waterloo, Ontario

• Worked as a project manager along with the GCSS team to provide a one stop solution for internal RIM marketers globally
• Managed multiple projects aimed at supporting the sales and marketing efforts of key RIM carrier business units and other internal teams
• Coordinated and implemented events and training programs, as well as the execution of various retail marketing programs
• Continued implementation of cost-reducing processes to minimize expenses

Mississauga, Ontario

• Management of day to day activities and reporting of the online training website
• Supported Channel Marketing in creating training and visual merchandising projects
• Worked with account and product teams to organize, plan and evaluate online and in-person training events
• Coordinated communication with vendors to localize and create training assets and programs to educate sales associates on Microsoft products and brands
• Worked closely with distribution centres for deployment of merchandizing materials, and inventory management
• Developed in-store merchandising for the Xbox business

Ottawa, Ontario

• Supported the organization of Canadian forestry tours
• Assisted in the launch of the IFPP program website
• Classified and archived program files and documents
• Management of revenue and expense reporting for the IFPP program

Business Administration, Honours Co-Op, Marketing

Activities and Societies: As a member of the Marketing Association, I built my network and put theory into action promoting and executing.

Master Grande Ecole, Business Administration, Marketing

Completed my undergraduate degree on an international exchange in France, where I expanded my knowledge in international business and.