Head Of Marketing, North America
Current
2024 - Present
~2 yrs 4 mos
AeroLeads people directory · profile
Lara O'Brien Email & Phone Number
Marketing and General Management Executive | End-to-End Brand Management | Strategy and Business Transformation | Exceed Growth Targets
at
LifeStyles Healthcare
1 work email found
@pernod-ricard.com
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✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing and General Management Executive | End-to-End Brand Management | Strategy and Business Transformation | Exceed Growth Targets
Location
New York, New York, United States
Who is Lara O'Brien? Overview
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Lara O'Brien is listed as Marketing and General Management Executive | End-to-End Brand Management | Strategy and Business Transformation | Exceed Growth Targets at LifeStyles Healthcare, based in New York, New York, United States. AeroLeads shows a work email signal at pernod-ricard.com and a matched LinkedIn profile for Lara O'Brien.
Lara O'Brien previously worked as Head of Marketing, North America at Lifestyles Healthcare and Advisory Board Member at Brooklyn Cured. Lara O'Brien holds Master Of Business Administration (Mba), Full Time Program With Concentrations In Marketing, Strategy, International Management, And Finance from Carnegie Mellon University - Tepper School Of Business.
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*@pernod-ricard.com
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Profile bio
About Lara O'Brien
I am a brand marketing leader and general manager, entrusted with leadership of iconic brands in consumer goods. My track record includes re-brandings, turnarounds, transformations, and rapid sustained growth. I have driven brand equity and achieved or exceeded growth targets at every brand I led.Highlights:• Reestablished Absolut as a cultural powerhouse reversing market share declines.• Repositioned Rimmel to a sustainable profitable business model.• Key role in reinventing Gerber with an end-to-end transformation that returned it to growth and won two Effie Gold awards.• Relaunched Heinz with an IP-protected new packaging line and new flavors to achieve record market share. Consistent track record of success stems from my ability to:• Build the brand vision and strategy by bringing deep strategic, analytical and financial expertise from my background in consulting and strategy. This includes a data and insights driven approach to conduct comprehensive business analysis, identify the highest impact initiatives, and develop an effective well-supported strategy.• Translate the strategy to an end-to-end actionable plan by bringing a holistic business understanding from my background as a classically trained CPG marketer with an end-to-end brand management experience. This includes P&L ownership with business responsibility from production to shelf, and marketing and innovation responsibility from idea to launch. I have covered the full marketing mix as well as omni-channel go-to-market models.• Successfully execute the plan by mobilizing cross-functional organizations with a focus on people. I build high-performing engaged teams and productive stakeholder partnerships (across insights, research, analytics, media, trade and customer marketing, sales, finance, and supply chain).Core competencies include:• Brand Strategy and Operating Plan Development• P&L Ownership• Business Development, Transformation, and Organizational Design• Commercial Business Leadership• Data and Insights Driven Integrated Marketing (TV, CTV, OTT, Print, Digital, Social, Influencer, PR, Experiential, Sponsorships, In-Store, Performance)• Omni-Channel Go-To-Market Modeling (Brick & Mortar, Retail, eCommerce, Amazon, Retailer.com, DTC)• Brand Positioning, Storytelling and Tone of Voice Crafting• Innovation and Project Management• Revenue Growth Management (Trade Strategy, Pricing, Promotions)• Team Leadership and Cross-Functional Partnership
Listed skills include Customer Insight, Consumer Products, Strategy, Cross Functional Team Leadership, and 34 others.
Current workplace
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12 roles · 27 years
Lara O'Brien work experience
A career timeline built from the work history available for this profile.
Advisory Board Member
CurrentAdvise high-growth premium food company on strategic and marketing planning and go-to-market execution.
2024 - Present
~2 yrs 4 mos
Board Director
CurrentAs a board director, I bring my strategy and marketing expertise, advising on strategic and marketing plans, growth initiatives, and communication outreach.BWI is a workforce development organization with a mission to empower unemployed individuals from New York City’s five boroughs to access careers through skills training, employer-recognized.
2021 - Present
~5 yrs 4 mos
Board Director
CurrentAt Social Creatures we believe that social ties help us thrive. Research supports that social connectedness not only promotes happiness, but also physical health and well-being. Whether it’s a family member, friend, mentor, or clinician….it only takes one meaningful connection to light up someone’s world. Our mission is to ensure any individual can connect.
2024 - Present
~2 yrs 4 mos
Brand Management And Marketing Consultant / Fractional Cmo - Consumer Goods
Provide strategic, marketing, and management advisory and consulting services across a wide range of industries with clients from CPG, food & beverage, beauty & personal care, pet care, retail, and professional services.Consult startup and growth companies on strategy, scaling up, growth marketing, brand positioning and messaging, performance marketing.
2023 - 2024
~1 yr
Senior Brand Director, Absolut
- Reestablished Absolut as a cultural powerhouse reversing market share declines. - “Mix Responsibly” instigation encouraged consumers to Mix with Respect as they return to post-pandemic life. - “Cosmopolitan” campaign.
- Developed the brand strategy, brand reframe, and a five-year growth ambition thesis. - “Born To Mix” Masterbrand campaign grounded in brand timeless story communicated its role as a cultural mixer. - Commercial.
- Relaunched RTD line with an optimized portfolio, innovation and pre-to-at POP support that achieved triple digit sales growth.
- Commercialized new packaging for the full portfolio that achieved double digit increase in shelf standout.
2021 - 2022
~1 yr
Senior Director Of Brand Marketing, Rimmel And Airspun
- Led a team across brand marketing, social media, influencer marketing, and creative. Repositioned Rimmel to a sustainable profitable business model.
- Launched “Live the London Look” Masterbrand campaign that grew brand equity with new assets and in-store vis-ID.
- Executed a digital, social, influencer first marketing plan that achieved triple digit growth in e-commerce sales and +1 million following on Instagram, a first across all global Rimmel markets.
- Commercialized innovation that grew Rimmel mascara double digit, outpacing the decline in the category.
- Implemented a pricing and promotion strategy that improved competitive positioning at key channels.
- Improved availability and speed to market by moving production and reduced cost by streamlining packaging.
2019 - 2020
~1 yr
Senior Global Brand Marketing Director Of Business Transformation, Consumer Beauty
- Business transformation responsibility for the +$1.5 billion brand portfolio including Covergirl, Sally Hansen, Clairol, Rimmel, and Lifestyle Scenting and Fragrances.
- Developed the portfolio strategy, identifying strategic, marketing and financial objectives for each brand.
- Delivered incremental revenue by reallocating existing resources across brands and the marketing mix.
- Led organizational redesign for global and local brand, influencer and creative functions.
2018 - 2019
~1 yr
Brand Management And Marketing Roles: Director, Associate Director, Senior Brand Manager
- Promoted to lead the flagship brand with expanded responsibilities.
- Key role in reinventing Gerber, leading a successful turnaround and winning two Effie Gold Awards. - Developed a strategic roadmap that redefined products, packaging, communication, services, and supported with.
- Built new capabilities that improved profitability and campaign effectiveness. - Launched first Instagram presence with “Tiny Taste Tasters” campaign that earned leadership position on the platform, leading social.
2014 - 2018
~4 yrs
Brand Manager, Associate Brand Manager
- Led flagship Heinz ketchup, mustard, picnic pack portfolio. Achieved record 60% market share. - Commercialized the first IP protected Heinz Ketchup iconic packaging line to unify the brand behind an ownable visual.
- Led Lea & Perrins, Jack Daniel’s, Wyler’s, Mrs. Grass, and Yoshida’s brands. - Launched Lea & Perrins marinades and repositioned Worcestershire sauce as steak sauce that achieved significant sales growth. - Led Jack.
- Managed Heinz HomeStyle, Boston Market, Wyler’s, and Mrs. Grass brands. - Led Heinz HomeStyle partnership with Butterball, Pillsbury, and Kraft that achieved double digit sales growth. - Helped develop Heinz.
2009 - 2013
~4 yrs
Global Strategy Roles: Senior Manager, Manager, Senior Analyst
Supported C-suite with strategic, marketing and financial plans for the +$7 billion corporate portfolio across ketchup and condiments, meals and snacks, infant nutrition, and weight management categories. Drove global brands and innovation to scale.Received two Exceptional Contributor Awards.
2004 - 2009
~5 yrs
Business Advisory Roles: Manager, Senior Associate, Associate
1999 - 2002
~3 yrs
3 education records
Lara O'Brien education
Master Of Business Administration (Mba), Full Time Program With Concentrations In Marketing, Strategy, International Management, And Finance
Carnegie Mellon University - Tepper School Of Business
Bachelor Of Arts (Ba) In Management With Honors
Boğaziçi University
Secondary & High School
American Collegiate Institute (Aci) / Özel İzmir Amerikan Koleji
FAQ
Frequently asked questions about Lara O'Brien
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What company does Lara O'Brien work for?
Lara O'Brien works for LifeStyles Healthcare.
What is Lara O'Brien's role at LifeStyles Healthcare?
Lara O'Brien is listed as Marketing and General Management Executive | End-to-End Brand Management | Strategy and Business Transformation | Exceed Growth Targets at LifeStyles Healthcare.
What is Lara O'Brien's email address?
AeroLeads has found 1 work email signal at @pernod-ricard.com for Lara O'Brien at LifeStyles Healthcare.
Where is Lara O'Brien based?
Lara O'Brien is based in New York, New York, United States while working with LifeStyles Healthcare.
What companies has Lara O'Brien worked for?
Lara O'Brien has worked for Lifestyles Healthcare, Brooklyn Cured, Brooklyn Workforce Innovations, Social Creatures Inc., and O'Brien Advisory And Consulting.
How can I contact Lara O'Brien?
You can use AeroLeads to view verified contact signals for Lara O'Brien at LifeStyles Healthcare, including work email, phone, and LinkedIn data when available.
What schools did Lara O'Brien attend?
Lara O'Brien holds Master Of Business Administration (Mba), Full Time Program With Concentrations In Marketing, Strategy, International Management, And Finance from Carnegie Mellon University - Tepper School Of Business.
What skills is Lara O'Brien known for?
Lara O'Brien is listed with skills including Customer Insight, Consumer Products, Strategy, Cross Functional Team Leadership, Brand Management, Fmcg, Competitive Analysis, and Shopper Marketing.
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