I am a brand marketing leader and general manager, entrusted with leadership of iconic brands in consumer goods. My track record includes re-brandings, turnarounds, transformations, and rapid sustained growth. I have driven brand equity and achieved or exceeded growth targets at every brand I led.Highlights:• Reestablished Absolut as a cultural powerhouse reversing market share declines.• Repositioned Rimmel to a sustainable profitable business model.• Key role in reinventing Gerber with an end-to-end transformation that returned it to growth and won two Effie Gold awards.• Relaunched Heinz with an IP-protected new packaging line and new flavors to achieve record market share. Consistent track record of success stems from my ability to:• Build the brand vision and strategy by bringing deep strategic, analytical and financial expertise from my background in consulting and strategy. This includes a data and insights driven approach to conduct comprehensive business analysis, identify the highest impact initiatives, and develop an effective well-supported strategy.• Translate the strategy to an end-to-end actionable plan by bringing a holistic business understanding from my background as a classically trained CPG marketer with an end-to-end brand management experience. This includes P&L ownership with business responsibility from production to shelf, and marketing and innovation responsibility from idea to launch. I have covered the full marketing mix as well as omni-channel go-to-market models.• Successfully execute the plan by mobilizing cross-functional organizations with a focus on people. I build high-performing engaged teams and productive stakeholder partnerships (across insights, research, analytics, media, trade and customer marketing, sales, finance, and supply chain).Core competencies include:• Brand Strategy and Operating Plan Development• P&L Ownership• Business Development, Transformation, and Organizational Design• Commercial Business Leadership• Data and Insights Driven Integrated Marketing (TV, CTV, OTT, Print, Digital, Social, Influencer, PR, Experiential, Sponsorships, In-Store, Performance)• Omni-Channel Go-To-Market Modeling (Brick & Mortar, Retail, eCommerce, Amazon, Retailer.com, DTC)• Brand Positioning, Storytelling and Tone of Voice Crafting• Innovation and Project Management• Revenue Growth Management (Trade Strategy, Pricing, Promotions)• Team Leadership and Cross-Functional Partnership