Lara Niemann Email & Phone Number

Sioux City, Ia, Us

Leading GELITA's global marketing and innovation initiatives in the booming category of beauty.

Participating in global marketing communications strategy and initiatives across multiple mediums while leading the company's global market research and trend analysis efforts.

Based In Sioux City, Ia - With Responsibilties From Canada To Chile

 Broad-based marketing leadership and activities from Canada to Chile, and all points in between (in close collaboration with corporate marketing standards) Development and execution of marketing plans, including strategic market planning; market research programs and marketing communications Expertise in event management, public relations (media, influencer relationships - in front of the camera/interviewer and behind the scenes), advertising (digital and print) Participation in relevant industry committees ensuring a high level of professional representation for the company's and industry's objectives

 Developed and managed communications initiatives and budget for U.S. and Canada; advertising, public relations, trade show exhibits, customer symposiums, and newsletters Directed company’s Sales and Shipping Coordination Departments to ensure reliable and consistent order fulfillment and conflict resolution with global customer base Managed and analyze competitive marketplace data to identify trends and areas of opportunity Led company’s largest new product initiative and launch in United States & Canada

Wayne, Ne And Northeast Nebraska Communities

 Developed and managed advertising plans and budgets for 12 stores Coordinated advertising projects and promotional events, including TV, radio, newspaper, circulars, literature, store events, yellow pages, trade show exhibits, and web site activities Developed and managed customer incentive programs

Lincoln, Ne / Chicagoland

 Managed marketing team and budget, including advertising, exhibits, public relations, lead generation, special promotions, package design and content development Developed and implemented marketing plans and procedures for 14 product categories Traveled nationally and internationally to attend tradeshows, participate in sales meetings, and present at marketing conferences

Master Of Business Administration - Mba, Finance / Marketing

B.S., Business (Finance)

Bachelor Of Science - Bs, Finance