Lara Norris Email & Phone Number

Kinsale, Ireland But Flexible

Business Development & Legal Affairs Consultant. Music clearance, reviewing and drafting agreements, contract negotiation and providing licensing advice. Experienced in recording and publishing contracts, 360 deals, producer agreements, etc.Artist mentoring, branding and developing marketing strategiesRepresenting artists, music labels, TV/Film production companies and game developersClosed deals with Universal, Warner, Sony and top independent labels.

Cork

Music Business LecturerModules include:QQI Level 6 - Entrepreneurship, Event Management QQI Level 5 - Music Industry Studies, Event Production, Music PerformanceBTEC Higher National Diploma - Music Business in the 21st CenturyCo-authored Irish national program for the new QQI Level 5 Music Industry Studies module

San Francisco Bay Area

Music Supervisor for Guitar Hero (4 products) and Don’t Forget The Lyrics mobile games- Negotiated with over 60 partners (major and independent labels, publishers, artist managers, entertainment lawyers and with artists directly)- Cleared hundreds of songs on an MFN basis for games, trailers, advertising and web use- Cleared music publishing and sound recording rights for worldwide use across all mobile platforms- Drafted and executed long form agreements- Managed payments of advances and royalties- Maximised revenues while setting a precedent with new licensing models that included simultaneous one-time purchases, MRC and micropayments- Addressed music industry concerns over DRM issues surrounding subscription, unlockable bonus songs, and realtime multiplayer- Selected songs, sourced sound recordings and commissioned midis for low-end devices, and (in the case of DFTL) edited lyrics, vetted re records- GH was a top seller on every carrier deck: GH3 sold over 4 million units in US with 250k songs played in one day; won several awards—IGN Best Licensed Soundtrack and Best Multiplayer Game and Brew Top Game ApplicationCreated and implemented a music strategy for the company which included proprietary IP single-artist games, single-genre games, and licensing soundtracks for non-music titles like House and COPSManaged all aspects of contract compliance and reduced riskRelationship management- 80 brand partners including Marvel, Hasbro, Lego, WPT, Activision, Trump and Paramount- Controlled all product and marketing approvals- Negotiated contract extensions and amendments- Managed day-to-day activities - Liaised with Product, Creative Services, Sales, Marketing, Business Development, Legal and FinanceBrand management- Reviewed and edited all marketing materials- Monitored and protected the use of partner brands, the Hands-On Mobile brand and original IP- Created and managed a Digital Asset Management system

London, United Kingdom

Business Development Consultant• Managed the development of new and existing music licensing schemes, including the Production Music Library Rate Card - Conducted scheme analysis and industry research, supported by financial data and statistics- Won consensus from senior management, licensees, and publisher members - Presented new initiatives to the Board for debate and approval • Oversaw implementation of new initiatives- Created scheme documentation and web content - Coordinated PR and launch - Trained all departments (Legal, Media Licensing, Audio Products, Broadcasting, Royalty Operations, Distribution and Communications) to ensure smooth and successful rollout• Speaker at workshops held for members and licensees Media Licensing Advisor• Obtained clearances from publisher members for TV, film, advertising, home video, karaoke, novelty products, corporate and premium products and individual online use• Advised potential licensees on all licensing issues pertaining to the above, in addition to covermount, ringtone and radio licenses, and online blanket licenses for streaming and downloading• Negotiated royalty rates and deal points with licensees• Managed the following accounts: ITV, Granada, Channel 4, Konami, Mersey Television• Trained new members of staff and wrote a “Media Licensing Training Manual” which also became a reference guide for existing team members and other internal departments

Dublin

Freelance License Manager for “Other Voices” Season 1 (TV series and compilation CD) and “Freedom Highway” (music documentary: TV, DVD, CD) • Drafted and negotiated recording contracts, synch and master use licenses• Obtained label copy and exclusivity waivers• Cleared archive footage, stills and music videos• Liaised with the Business and Legal Affairs divisions of major and independent film companies, music labels, publishers, artist managers, entertainment lawyers and with artists directly

Dublin

Freelance Music Supervisor • Involved at concept stage of multi-platinum release “A Woman’s Heart – A Decade On”, selectedartists and tracks • Drafted and negotiated license agreements• Developed a process for tracking revenue due from direct license deals• Registered new writers, arrangers and compositions with IMROFreelance PR:• Managed PR for “Other Voices” compilation CD (entered the Irish charts at no. 5)

Dublin

Part-time; part of a two-person team handling all administration, responses to member queries, processing of claims and radio logs

Dublin

Analysed and amended repertoire details to ensure accuracy of payments, processed radio and TV logs, and foreign cue sheets

PPI (Phonographic Performance Ireland), DublinDistribution AssistantIRMA Trust (Irish Recorded Music Association), DublinPR AssistantThe Irish Emigrant Newspaper, Boston, USA Music JournalistThe Druid, Boston, USA (music venue)Promoter and assistant sound engineerBerklee College of Music, Boston, USA Manager of Music Business Department Resource Center and Library