Lara Pascoe Email and Phone Number
Lara Pascoe's Location
Melbourne, Victoria, Australia, Australia
Lara Pascoe's Contact Details
Lara Pascoe work email
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Lara Pascoe personal email
n/a
Lara Pascoe phone numbers
About Lara Pascoe
Experienced B2B Technology Specialist with a demonstrated history of working in the information technology and services industry. Skilled in Technical Marketing Strategy, Demand Generation, Customer Acquisition, Project and Programme Delivery, Technical Architecture, Delivery, and Business Development. Strong professional with a Certificate in Front End Development and Ruby on Rails focused in Programming.
Lara Pascoe's Current Company Details
Lara Pascoe Work Experience Details
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Director - Strategy & CommercialTechtent - Technology Content Marketing Feb 2018 - PresentMelbourne, Victoria, AuB2B technology selling has changed dramatically in the last 5 years. Some common problems include failed lead generation programs, disconnect between marketing and sales functions, and reactive non-strategic approaches to sales and marketing efforts. All of these result in poor brand awareness, customer trust, sales pipeline and revenue conversion. This is the reason why we started Techtent.Our deep subject matter expertise in technology marketing around the world have allowed us to build frameworks and methodologies to ensure return. We go beyond a traditional marketing agency, integrating and orchestrating marketing programs that are tightly coupled to sales goals. We’re a niche specialist in the IT sector with proven technological acumen across SaaS, System Integrators, MSP’s and Professional Services companies in Australia, New Zealand, UK and the US.Fundamentally, we believe in the power of sophisticated, automated and scalable marketing and sales systems. In a fast paced digital world, we see time and time again the return on investment when marketing is done right.After working with TechTent, your business will see results through:Increased deal opportunities;Higher quality sales leads;Higher conversion on outbound sales;Increased SEO and website traffic;Brand recognition and customer confidence;Accelerated sales pipeline;A consistent and strategic market approach; Consistent sales pipeline and forecasting; andCohesive sales and marketing teams working in alignment.Our customers benefit from our industry expertise, and gain clarity and confidence in their marketing and sales investments. Services for Technology Companies:Marketing StrategyLead Generation (Inbound and Outbound)Martech & CRM Functional ConsultingSearch Engine Optimisation (SEO)Competitive MarketingTarget Account MarketingContent MarketingSales and Marketing Performance ReportingManaged Marketing ServicesKeen to learn more? Find us here:www.techtent.com.au
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Head Of Marketing (Australia & New Zealand)Cohesity Sep 2018 - Sep 2020San Jose, California, Us -
General Manager - AustraliaLps Australasia Sep 2017 - Sep 2018Auckland, NzLPS is Australia & New Zealand's largest IT Project Services Consultancy. In this role I managed the start-up and roll out of the brand to Australia singlehandedly while utilising the New Zealand based shared services model.Within this role I was able to grow the team to 27 people in 10 months, while delivering on-time, on-scope and on-budget technology projects to major enterprises including Telstra, IBM and NAB.For more information, please check out:https://lpsaustralia.com.au/ -
Chief Marketing Officer - Australia | New Zealand | United KingdomIntegrationworks Jul 2015 - Sep 2017Wellington, Wgn, NzI lead IntegrationWorks global marketing department, working with internal and external stakeholders to design key marketing strategies. Globally, I oversee the strategic and tactical implementation of all of IntegrationWorks technical marketing strategy, methodology specific product and service launches, tech publicity, B2B digital campaigns, events, vendor partnerships, content marketing, inbound marketing and marketing to sales conversions. Inside the IW doors, I work with expert Architects, Developers, Testers and Operations Analysts who deliver innovative integration solutions across mobile, cloud, on-premise and back-end technology. The team across Australia, New Zealand and the United Kingdom make light work of integrating disparate enterprise systems, moving legacy systems to the cloud, opening up new channels via mobile and building innovative integration platforms such as ESB's, EAI's, B2B and API's via SOA, MSA or specialist integration architecture... But aside from the bewildering acronyms, that’s really just a way of saying we help make businesses more efficient.With a recent global win of the IBM Beacon Awards, for an "Outstanding Middleware Solution", we're growing fast and aim to have an even larger global presence in the near future. Follow our company page to keep up to date! -
Technology Marketing Communications SpecialistIntegrationworks Jul 2015 - Jan 2016Wellington, Wgn, NzIntegrationWorks provides integration expertise across enterprise environments, taking complex IT systems through digital transformation to make it easier to share information, migrate data and access tools for digital growth and evolution. IntegrationWorks can integrate multiple software and database disparate systems, move legacy systems to the cloud and connect a multitude of middleware applications and building innovative integration platforms such as ESB's, EAI's, B2B and API's via SOA, MSA or specialist integration architecture... But aside from the bewildering acronyms, that’s really just a way of saying we help make businesses more efficient.
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Business Development & Senior Information Technology ConsultantRound Peg New Zealand Jan 2014 - Jan 2016Roundpeg Services steers away from the traditional human resources and talent acquisition model, by offering an outsourced internal HR and talent advisory team. Round Peg specialise in all IT human capital support from development, infrastructure, architecture, design & management.
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Business Development Manager | Senior Technology Consultant (Melbourne)Smaart Recruitment Jan 2012 - Dec 2013Melbourne, Victoria, AuSMAART Recruitment is a Melbourne based generalist recruitment agency. With a modern brand and low-bureaucratic business model; SMAART consultants develop strong marketing, branding and business development processes.As Business Development Manager; I developed multiple new business relationships across IT, Sales and Finance companies and was able to service their recruitment requirements well.Alongside this, I was able to generate exceeding profit margins for the company and always exceeded financial and new business KPI's while managing juniors, candidates and internal resources.
Lara Pascoe Skills
Marketing
Management
Recruitment Advertising
Technical Recruiting
Interviews
Account Management
Contract Recruitment
Talent Management
Performance Management
Customer Service
Permanent Placement
Human Resources
Public Relations
Executive Search
Crm
Business Development
Talent Acquisition
Resource Management
Internal Communications
Interviewing
Consulting
Customer Satisfaction
Administration
Customer Relationship Management
Team Leadership
Proposal Writing
Webmaster Services
System Administration
Life Coaching
Graphic Design
Database Administration
Website Development
Grant Writing
Report Writing
Website Management
Customer Relations
Sales Recruitment
Media Law
Big Data
Lara Pascoe Education Details
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Murdoch UniversityBachelor Of Communications & Information Technology -
Bay Of Plenty PolytechnicNew Zealand Immigration Law
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CodecademyProgramming
Frequently Asked Questions about Lara Pascoe
What company does Lara Pascoe work for?
Lara Pascoe works for Techtent - Technology Content Marketing
What is Lara Pascoe's role at the current company?
Lara Pascoe's current role is Technology Marketing Specialist & Commercial Director.
What is Lara Pascoe's email address?
Lara Pascoe's email address is la****@****n.works
What is Lara Pascoe's direct phone number?
Lara Pascoe's direct phone number is +64449*****
What schools did Lara Pascoe attend?
Lara Pascoe attended Murdoch University, Bay Of Plenty Polytechnic, Codecademy.
What skills is Lara Pascoe known for?
Lara Pascoe has skills like Marketing, Management, Recruitment Advertising, Technical Recruiting, Interviews, Account Management, Contract Recruitment, Talent Management, Performance Management, Customer Service, Permanent Placement, Human Resources.
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