As a problem-solving consultant, I work closely with everyone from CMOs and CEOs to managers and small business owners, offering a fresh perspective and access to marketing expertise that drives results.

•Led the consumer experience across all platforms for: Hallmark Channel, Hallmark + Hallmark Mystery, Hallmark Family & Hallmark Publishing• Formed and led the Crown Global Brand Group consisting of 85 staff in Consumer Marketing, Ad Sales Marketing, Social Media, Design, Creative, Operations and Streaming & multimedia promotion production• Oversaw all aspects of the company's brand functions including conceptualization, development and execution of marketing strategies, tactics and 360 campaigns• Developed, led and executed new systems and operation procedures which resulted in efficiencies of over $7M in savings• Reimagined look, feel and consumer experience that led to ratings and massive perception uptick• Increased social media presence, engagements and click throughs by 125%• Complete overhaul of media planning and buying resulting in performance analytics that lead to 3 straight years of growth• Raised department morale and team culture by double digits, as demonstrated in the most recent company employee survey• Increased marketing partnerships by 75% within the first year. Expanded Hallmark brand presence in retail and experience spaces. Worked with brands including: Hilton, The Rockettes, DryBar, Topco Grocery & KOA Life skin care. Put brand on pack and in store with brands such as: Chex cereal, M&Ms, Republic of Tea and Hallmark Channel Wines

Guided companies, individuals and agencies through large and small scale projects including branding, content development, creative direction, process, production and strategy.

Head of Marketing. (company formerly known as Discovery, Inc)Oversaw full 360-degree campaigns: media buys, campaign executions, show launches, strategy, digital, and revenue producing ad sales projects for multiple hit series, franchises, and events such as Naked & Afraid, Deadliest Catch, Fast N Loud, Gold Rush & Motor Mondays.• Elevated Shark Week to a pop culture event. While around for many years, ratings were dropping before this strategy was implemented on a 360-scale. This work resulted in the five highest-rated Shark Weeks in 30 years (2013-2018)• My team negotiated 60 unique partnerships with major brands & NGO’s, including Southwest Airlines, Cold Stone Creamery, MLB, Uber, Lokai, 7-11 and Great Clips!; increased impression levels up to 130%.• Voted Most Powerful Women in Cable by Cable Faxie 2019 & 2019 Most Influential Marketer by LA Business Journal• Created campaigns for three major scripted projects – Klondike, Harley & The Davidsons and Manhunt: Unabomber. Shows were each highly rated • Raised over $2 million in revenue from barter partnerships over one year

Head of Marketing.Led strategy and creative for on- and off-air marketing, print campaigns, social networking, domestic distribution, upfront ad sales presentations, branded entertainment and partnerships. Created and executed vision for Discovery brand across all platforms with $40M budget and 50 direct/indirect staff. Led the relocation of department to the new LA headquarters, including hiring, developing and supervising a bi-coastal team.• Secured 44 media awards in 2014 including National Emmy, Cannes Lion, Promax, CableFaxie & Addy• Captured Marketer of the Year, CableFaxie,for Shark Week, Gold Rush, and Skywire Live campaigns—including best year ever with male audiences. • Reinvented 26-year franchise with all-time record-breaking, back-to-back Shark Weeks (2013 & 2014), including “Snuffy the Seal” promo—a calculated risk using a humorous, fresh approach that instantly trended on Twitter, went viral and—propelling Discovery to #1 rank in all television. Created 2-day Fin Week partnership event with music legend, Jimmy Buffett, for Shark Week—first ever consumer event—attended by 45K fans.• Best Quarter, Best 4Q in network history, Highest-rated Shark Week ever, Best May in 10 years, Best October ever, Highest-rated premiere in 3 seasons for Deadliest Catch

Managed team of writers, producers, designers and support staff to develop and execute creative marketing strategies, now iconic in the industry; managed and forecasted $35M budget Spearheaded TLC’s rebrand with hands-on stage shoots in LA and NY as well as small towns across America. Led “TLC Summer” campaigns for 3 years. Promoted new show launches for Toddlers & Tiaras, Next Great Baker, Jon & Kate Plus 8, Honey Boo Boo, Cake Boss, Say Yes to the Dress, etc.• Led team to recognition as Marketing Team of The Year for 2012, as well earning numerous CINE and Promax awards through execution of TV, print, radio and online campaigns that reached 92M viewers across all media, 84% in top TLC markets, with print circulation >5M and ~50M online impressions through addition of Miami Ink fans to new series, NY Ink—same successful show, in a new city that became Thursday night’s anchor series• Earned multiple Promax Promotion and Marketing Awards in 2012: Global Excellence for Extreme Couponing and for Royal Wedding Week as well as 2 North America awards for NY Ink• Conceptualized and rebranded network with “Red Door Campaign.” Created cohesive brand with new spots and visual packaging that resonated with viewers despite diverse programming