Lara Ripley Email & Phone Number

Epping, Nsw, Au

Epping, Nsw, Au

• Maintaining strong client relationships through clear and consistent communication• Creating and communicating creative briefs that capture engaging social content• Developing and executing social media campaigns that align with business goals• Managing content calendars, scheduling posts, and ensuring timely delivery of content to meet deadlines

My responsibilities in this role include:• Assisting in creating and implementing marketing plans across a full mix (including advertising, promotions, PR, socials and sponsorships)• Working with our external resources and internal team to assist with capturing and creating trending social media content such as feed posts, Instagram stories, Tiktoks and Instagram Reels• Coordinating communications and marketing promotions on social media, EDMs, website and social media ads• Strategising ideas and concepts to be on top of the current trends that will boost engagement and following across our channels• Assisting with planning and executing new cafe opening assets

Reporting to the Marketing Manager, my responsibilities included:• Curating and scheduling content across all Oscar Wylee social media platforms (Instagram, Facebook, TikTok and Twitter)• Community management and interacting with customers on social media while maintaining brand voice• Overseeing influencer gifting program, facilitating outreach, and corresponding with PR agencies• Coordinating collaborations and studio photoshoots to ensure a consistent brand image• Creating copy for weekly email marketing campaigns• Any ad hoc marketing and reporting activities

Mulgrave, New South Wales, Australia

Working directly under the company directors, my sales responsibilities included: responding to general enquiries; providing quotes and converting to sales; corresponding with privateer and corporate clients; and building and maintaining relationships with them.In terms of marketing activities, I was responsible for taking the vision of the company directors and translating it into a marketing strategy that can be outworked practically. Day-to-day responsibilities included: developing marketing campaigns; creating and managing social media and website content; email marketing; and designing of other promotional material.

Sydney, Australia

Daily responsibilities included: providing excellent customer service; achieving company goals and targets; and general housekeeping of the store, all while working in a collaborative team environment. Additional responsibilities as a Senior Sales Assistant included executing monthly visual merchandising changeovers, creating Instagram content for the store, and training new staff.