Lara Roenitz Email & Phone Number

- Plan, develop, and implement B2B marketing and communication strategies to support residential utility energy efficiency programs.- Collaborate with the client to fulfill the development of marketing materials, including advertising campaigns (direct response and awareness), email and direct mail campaigns, point of purchase materials, print collateral, and social media.- Manage in-person and virtual events, including content and agenda development, venue selection, contract negotiations, marketing and promotional materials, catering, hotel accommodations, staffing coordination, and on-site event logistics.- Develop and manage project budgets and revenue forecasts.

Atlanta , Ga, Us

- Initiated a marketing program at one of the nation’s leading legal services consulting firms.- Developed internal and external marketing collateral and communications including proposals, presentations, sales sheets, and SOQs, while maintaining brand consistency.- Collaborated with subject matter experts to promote thought leadership content (articles, research reports, speaking engagements, white papers, etc.) to elevate the brand’s authority and increase awareness.- Managed an optimized LinkedIn content strategy aligned with the firm’s comprehensive marketing plan, increasing post frequency, and doubling the number of account followers- Coordinated conference sponsorships and in-person client events with business development and Operations teams by providing marketing support, managing communications with attendees, and organizing key deliverables.

Peachtree Corners, Ga, Us

- Managed and monitored ASHRAE social media channels while implementing best practices for social media in an association environment- Interpreted social media metrics and provide recommendations using various reporting tools- Coordinated with cross-departmental staff to collect and synthesize content to feature in e-mails, ensuring messages are conveyed clearly and delivered properly- Formatted e-mails using ASHRAE brand/style guidelines and existing templates in ASHRAE’s email marketing system

MARKETING EYE- Built intuitive marketing strategies and communication campaigns with focused messaging to segmented business to business audiences - Wrote, scheduled, and distributed engaging content across a range of channels, including blog posts, email campaigns, infographics, and social mediaCOLLIERS INTERNATIONAL- Developed proposal content, RFP responses, follow-up presentations, and other interactive marketing and pitch materials for new business development pursuits- Produced client-specific presentation materials while conducting research on the client’s background, company culture, and brand to ensure a customized approach for every pursuit

Atlanta, Ga, Us

- Designed sales-driven marketing content for digital and print resources, including a Playbook and iSaleskit to serve as comprehensive resources to showcase Hilton Atlanta’s amenities- Expanded social media presence and initiated online reputation management strategy resulting in a customer response rate of 95%- Implemented and optimized content initiatives and marketing campaigns to effectively engage audiences and build brand affinity with outputs including brand voice and tone, audience personas, content ecosystems, and messaging frameworks- Collaborated with corporate public relations team to reframe Hilton Atlanta’s story to resonate with journalists and their audiences in order to drive earned media coverage surrounding the 2017 multi-million dollar renovation- Updated internal and external print and digital materials with updated copy and design elements to reflect updates to the property

- Provided exceptional customer service to The White Magnolia brides and represented the brand in a professional and consultative manner- Answered the boutique phone line, schedule bridal appointments and answer questions providing exceptional customer service.- Assisted the lead consultants during appointments, guiding the bride in selecting a bridal gown and accessories by applying knowledge of bridal apparel

Atlanta, Ga, Us

- Organized development and production of branding efforts in the execution of cross-company and custom client programming - Planned and executed workshops and networking events to develop and prepare women at various levels from Fortune-ranked organizations to successfully build their careers

Atlanta, Ga, Us

- Managed brand positioning and campaigns for City of East Point hotels and destination marketing, resulting in a 20% increase in hotel demand.- Created and implemented innovative ideas and solutions that link creative, e-mail, mobile, search, social and web within context of overall marketing strategies.- Coordinated Search Engine Optimization marketing strategies and implementation for the market with web marketing vendor, and use web analytics to monitor site traffic patterns.- Developed customized content for Atlanta Convention & Visitors Bureau collateral to support sales initiatives while ensuring brand consistency and successful integration.

- Researched, planned, and evaluated all necessary means to market Pittypat’s Porch to various demographics.- Collaborated with journalists to secure optimal media placement and editorial coverage of Pittypat’s Porch and its significant history.- Implemented effective programs to market Pittypat’s Porch including: email marketing, social networking, and mobile apps (Scoutmob), as well as website management.

- Maintained all administrative duties, including management of weekly payroll for 50+ employees- Compiled and edited advertisements and monthly newsletters for internal and external database

- Created press releases highlighting musical events for the University of West Georgia's website and the campus newsletter, The West Georgian.- Researched and consulted faculty, students and guest musicians to ensure credibility for press releases.- Helped with the promotions and execution for campus events including Earth Day and Goo Goo Dolls concert.