Lara Rossi Email & Phone Number

Lausanne, Vaud, Suisse

•External Communications for global projects and deployments •Key messaging and contents •Media strategies•Media crisis management

Lausanne, Vaud, Suisse

• Leads the creation and the implementation of the marketing and communications strategy for Swiss and international audiences• Implements the media, PR and content strategy • Manages crisis situations and prepares communications • Crafts messages, narratives and pitches aimed at various stakeholders, including the media, politicians and the general public • Launched Innovaud’s current brand and visual identity• Responsible for the social media strategy• Develops the short-, medium- and long-term action plan as well as special projects• Supports various departments and functions in their outreach objectives (Sales, Operations, Events)• Crafts impactful marketing, sales and trade events materials

Innovation Park - Epfl

• Responsible for strategic planning and executing of national and international promotional campaigns for programs (Switzerland, US, China, India, Brazil and South Africa) as well as special projects• Handled on-site operations and program communication for multicultural teams (e.g. in Boston) aimed at motivating participants and building team spirit• Oversaw and implemented brand guidelines (in Switzerland and abroad)• Coordinated and wrote newsletters (in French and English)• Ran community management efforts and social media campaigns, including live events• Wrote stories, articles and interviews, managed and helped write annual reports and magazines• Led event planning (such as the TOP100 Swiss Startup Award)• Managed media and partner relations in Switzerland and abroad

Lausanne, Vaud, Suisse

• Scientific writing, event management, project management and successful launch of the School of Computer Science's (IC) website (http://ic.epfl.ch), as part of EPFL's Web2010 strategy• Replaced the IC head of communications under the leadership of Prof. Martin Vetterli (former EPFL President)

Nyon, Vaud, Suisse

• Generali Suisse: wrote and edited articles (website and in-house newsletter)• Project management for internal and external communications

Lausanne, Vaud, Suisse

Weekly contributor (interviews, articles, profiles)

Lausanne

• Production assistant for the music festival "Label Suisse"• Responsible for the special creation & project "Hommage à Alain Bashung" (Métropole)

Lausanne, Vaud, Suisse

• Coordinated Management of Technology courses for EPFL students• Planned and executed internal and external communications campaigns• Led planning for events and special projects (scientific conferences and trips, e.g. for Vale Ltd)

Région De Lausanne, Suisse & Munich, Allemagne

• Internal and external communications for Philip Morris Duty Free and international airlines employees, including staff motivation through trainings and workshops• Coordinated and executed internal communications projects (e.g. visual identity, intranet, international press review, PMI video)• Spearheaded key projects in Germany in conjunction with PMI HQ

Région De Genève, Suisse

Responsible for customer and management support (phase III clinical trials) and for communications with doctors and scientists worldwide in relation to clinical project management

Rédactrice En Communication D'Entreprise, Professional, Technical, Business, And Scientific Writing

Digital Marketing Professional, Digital Marketing

Brevet Fédéral De Spécialiste En Relations Publiques, Public Relations, Advertising, And Applied Communication

Généraliste Marketing, Marketing

Maturité Fédérale, Langues Étrangères Et Littératures, Général (Italien)

A-Levels (Gymnase). Proficiency In English.