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Lara Silbiger Email & Phone Number
Head de Produtos Editoriais e Editora-Executiva | MIT SMR Brasil and CKGSB Knowledge (CNEX)
at
MIT Sloan Management Review Brasil
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Role
Head de Produtos Editoriais e Editora-Executiva | MIT SMR Brasil and CKGSB Knowledge (CNEX)
Location
São Paulo, Brazil
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Lara Silbiger is listed as Head de Produtos Editoriais e Editora-Executiva | MIT SMR Brasil and CKGSB Knowledge (CNEX) at MIT Sloan Management Review Brasil, a with 27 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Lara Silbiger.
Lara Silbiger previously worked as Head de produtos editoriais e Editora | MIT Sloan Management Review Brasil at Mit Sloan Management Review Brasil and Branded content consultant | Education at Editora Moderna. Lara Silbiger holds Graduação, Journalism from Universidade De São Paulo.
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MIT Sloan Management Review Brasil
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Profile bio
About Lara Silbiger
I am a journalist with a post-graduate degree in corporate communication and a passion for innovative communication.After a successful career in renowned media outlets such as Folha de S.Paulo, UOL Economia, Época Negócios, and Pequenas Empresas & Grandes Negócios, I transitioned to the field of corporate communication.Among the initiatives I had the opportunity to develop and lead, I highlight the iFood News, a news portal at iFood - a reference in the New Economy. In just two years, the portal reached over 24 million unique users, becoming the company's official channel to communicate its positions and initiatives directly from the source, with responsibility.One of my strengths lies in crafting narratives based on data and insights to build brand reputation. To achieve this, I rely on ethics, transparency of information, and combatting misinformation.Data analysis and generating insights are also my inseparable companions to identify trends, understand the behavior of target audiences, define objectives, strategies, and measurable goals.I have experience in managing integrated projects, teams, suppliers, and squads, which enables me to develop and manage innovative communication plans and projects efficiently and with agility.
Listed skills include Corporate Communications, Strategic Communications, Internal Communications, Editorial, and 24 others.
Current workplace
Lara Silbiger's current company
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Mit Sloan Management Review Brasil
18 roles
Lara Silbiger work experience
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Head De Produtos Editoriais E Editora | Mit Sloan Management Review Brasil
Current- Desenvolvimento e implementação da estratégia digital da MIT Sloan Review Brasil, em linha com as tendências digitais e com a visão e missão da marca MIT SMR. - Disseminação do mindset data-driven, de forma que este permeie toda a estratégia da organização (Qura Editora).- Concepção e acompanhamento do desenvolvimento e implementação da nova plataforma digital de MIT SMT Brasil, com infraestrutura robusta para captação, armazenamento e tratamento de dados do usuários para fins de BI e… Show more - Desenvolvimento e implementação da estratégia digital da MIT Sloan Review Brasil, em linha com as tendências digitais e com a visão e missão da marca MIT SMR. - Disseminação do mindset data-driven, de forma que este permeie toda a estratégia da organização (Qura Editora).- Concepção e acompanhamento do desenvolvimento e implementação da nova plataforma digital de MIT SMT Brasil, com infraestrutura robusta para captação, armazenamento e tratamento de dados do usuários para fins de BI e customização da ofereta de conteúdo. - Criação de novos produtos editorias digitais, como newsletters, podcasts, conteúdos interativos, frameworks, entre outros. Show less
Sep 2023 - Present
Branded Content Consultant | Education
Multiplatform branded content service provision, including: Articles for Educatrix - a magazine focused on educcational trends (moderna.com.br/educatrix); Interviews with educators for live broadcasts on social media; andVideos for institucional marketing and PNLD campaigns.
Feb 2014 - Feb 2024
Comunicação E Parcerias | Women In Tech, Insper
Consultoria de estratégias de comunicação e mensuração de resultados para o programa Women in Tech/Insper. E desenvolvimento de iniciativas, como o projeto de mentoria "Elas em STEM - MENTORAÇÃO PARA A EQUIIDADE DE GÊNERO", voltado para as estudantes de Ciências da Computação e Engenharia de Computação, que reuniu 9 alunas e 6 mentoras entre os meses de setembro e dezembro de 2023.
Aug 2023 - Dec 2023
Sr. Coordinator Of Communication And Pr | Ifood
Coordination of communication and public relations at iFood. Chief in editor of iFood News.
May 2021 - Jul 2023
Head Of Communication And Marketing
Development of the area of Communication and marketing; structuring of processes; strategic planning for integrated communication; definition of new communication channels; management of digital platforms, implementation of intranet; and supplier management. Direct contact with partners.
Nov 2019 - Apr 2021
Documentary Director | Education
Direction of more than 30 webdocs for the anual award "Arte na Escola Cidadã". https://youtu.be/eLInHXCYing
Aug 2013 - Nov 2019
Corporate Videos Director | Oficina Filmes
Direction of documentaries, institucional videos and corporate TV for Santander Brasil and Santander Financiamentos, in partnership with Oficina Filmes.
Oct 2010 - Nov 2019
News Reporter | Época Negócios E Pequenas Empresas & Grandes Negócios
News report for Pequenas Empresas & Grandes Negócios and ÉPOCA Negócios;Article for the guides Great Place to Work and Guia de Franquias;Curated content for the II Festival of Innovation and Cultural Entrepreneurship and Great Women's Award.
Oct 2010 - Nov 2019
Planner & Senior Editor
Strategic content planning for Portal Brasil (brasil.gov.br) and new versions of several ministerial websites;Editing and producing content for the "Media Style Manual of Electronic Communications of CAIXA", anual report of Chidhood Brasil and Embratur Guide for 2012 World Cup; andCreating content to report successfull experiences and best practices - to be presented on bids and awards.
Jun 2010 - Dec 2018
Oct 2010 - Oct 2012
Pr And Communications Manager
McDonald's account - Responsible for managing the external and internal communications, crises, social and environmental responsibility and customer support.HP - Management of Sustainability Report 2010.
Feb 2010 - Jun 2010
Editorial Manager
Log On Editora Multimidia
Market surveys, design of products strategy and development, as well as editorial services for the cultural, educational and children segments.Development of "DVDtecas Escolares".
Mar 2006 - Mar 2010
Journalism Teacher
Professor of Social Communication - teaching Telejournalism and Documentary.
Aug 2006 - Aug 2008
Journalist_Tv Oab
Journalist for the Brazilian Bar Association - São Paulo Chapter (OAB-SP) through its television program, developed by the Memória Magnética producer. More information about OAB is available at www.oab.org.br
Aug 2000 - Aug 2007
Oct 2005 - Feb 2007
Corporate Communication Analyst (Based In Spain)
Las Añadas Del Siglo
Editorial development, editing and writing of a magazine specialized in wines.
Jul 2004 - Jul 2005
Journalist (Based In Spain)
International reports for the magazines Cláudia Cozinha, Revista das Religiões (Superinteressante) and Guia Europa (Viagem & Turismo).
Feb 2004 - Nov 2004
Team & coworkers
Colleagues at MIT Sloan Management Review Brasil
Other employees you can reach at mitsloanreview.com.br. View company contacts for 27 employees →
AS
Adriana Salles Gomes
Colleague at Mit Sloan Management Review BrasilSão Paulo, Brazil
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LN
Luiz Neto
Colleague at Mit Sloan Management Review BrasilNatal, Rio Grande Do Norte, Brazil
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AP
Ana Paula Santos
Colleague at Mit Sloan Management Review BrasilSão Paulo, Brazil
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AD
Augusto Dias Carneiro
Colleague at Mit Sloan Management Review BrasilPetrópolis, Rio De Janeiro, Brazil
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TF
Tamy Freitas
Colleague at Mit Sloan Management Review BrasilPorto Alegre, Rio Grande Do Sul, Brazil
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Adriana Salles Gomes
Colleague at Mit Sloan Management Review BrasilSão Paulo, Brazil
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LN
Luiz Neto
Colleague at Mit Sloan Management Review BrasilNatal, Rio Grande Do Norte, Brazil
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AP
Ana Paula Santos
Colleague at Mit Sloan Management Review BrasilSão Paulo, Brazil
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AD
Augusto Dias Carneiro
Colleague at Mit Sloan Management Review BrasilPetrópolis, Rio De Janeiro, Brazil
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TF
Tamy Freitas
Colleague at Mit Sloan Management Review BrasilPorto Alegre, Rio Grande Do Sul, Brazil
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5 education records
Lara Silbiger education
Graduação, Journalism
Educação Executiva - Comunicação Corporativa, Corporate Affairs
Pós-Graduação Lato Sensu - Especialização, Comunicación Audivisual En La Era Digital
Disciplina De Doutorado, Educational Communication ("Educomunicação")
Técnico Em Apresentação E Locução De Programas De Tv, Comunicação
FAQ
Frequently asked questions about Lara Silbiger
Quick answers generated from the profile data available on this page.
What company does Lara Silbiger work for?
Lara Silbiger works for MIT Sloan Management Review Brasil.
What is Lara Silbiger's role at MIT Sloan Management Review Brasil?
Lara Silbiger is listed as Head de Produtos Editoriais e Editora-Executiva | MIT SMR Brasil and CKGSB Knowledge (CNEX) at MIT Sloan Management Review Brasil.
Where is Lara Silbiger based?
Lara Silbiger is based in São Paulo, Brazil while working with MIT Sloan Management Review Brasil.
What companies has Lara Silbiger worked for?
Lara Silbiger has worked for Mit Sloan Management Review Brasil, Editora Moderna, Insper, Ifood, and Opice Blum Advogados Associados.
Who are Lara Silbiger's colleagues at MIT Sloan Management Review Brasil?
Lara Silbiger's colleagues at MIT Sloan Management Review Brasil include Adriana Salles Gomes, Luiz Neto, Ana Paula Santos, Augusto Dias Carneiro, and Tamy Freitas.
How can I contact Lara Silbiger?
You can use AeroLeads to view verified contact signals for Lara Silbiger at MIT Sloan Management Review Brasil, including work email, phone, and LinkedIn data when available.
What schools did Lara Silbiger attend?
Lara Silbiger holds Graduação, Journalism from Universidade De São Paulo.
What skills is Lara Silbiger known for?
Lara Silbiger is listed with skills including Corporate Communications, Strategic Communications, Internal Communications, Editorial, Television, Editing, Publishing, and Spanish.
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