Lara Snyder work email
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Lara Snyder personal email
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PASSIONATE AND RESULTS DRIVEN STRATEGIC MARKETING MANAGER, FUELED BY A PROACTIVE AND RELENTLESS MOTIVATION TO TRANSFORM INTRICATE CONCEPTS INTO IMPACTFUL RESULTS. Highly regarded for forward thinking, precision, and the ability to handle multiple projects concurrently. Demonstrated success in developing innovative programs to elevate brand awareness, capture market share, and drive revenue growth. Exhibits robust leadership skills in steering complex projects and teams, while championing process efficiencies.Expertise in marketing spans lifestyle, high-end luxury, niche products, and biotech for both small businesses and large organizations. Versatile skills applicable across diverse industries include relationship-building, communication, social media campaigns, event planning, corporate branding, new product launches, creative development, copywriting, media planning, media buying, social media management, project management, B2B sales, and CRM programs.VALUES:INTEGRITY: Having the inner strength to be truthful and trustworthy, acting justly and honorably, and being consistent in words and actionsCOMMITMENT: “There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when circumstance permits. When you’re committed to something, you accept no excuses, only results.”GROWTH: Failure is an opportunity to grow. I like to try new things. I can learn to do anything I want. Challenges help me grow. My effort and attitude determine my abilities. Feedback is constructive. I am inspired by the success of others.
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Owner And CeoVino Norte, Inc.Vista, Ca, Us
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Business OwnerCraft & Elegance, Llc Oct 2019 - PresentCalifornia, United StatesCraft & Elegance, LLC is an online wine retailer with focus on high-quality small production family-owned wines made from around the world.- We select wines that are high on quality and ratings but small in production. - We seek out the hidden gems, the Cult Reds, the renouned winemakers' special projects, the up-and comings, and the really geeky stuff. - Our ethos drives us to focus on wineries that practice organic, biodynamic, and sustainable farming for quality driven fruit and a healthy ecology.- Wine offerings are carefully selected to show true craftsmanship and varietal correctness for wines with pure expression of fruit and terroir. -
Global Market Development ManagerThermo Fisher Scientific Dec 2020 - Aug 2023Carlsbad, California, United StatesLed the development of strategic, multi-channel integrated marketing plans for animal diagnostics, encompassing customer segmentation, competitor analysis, business trends, market opportunities, and marketing tactical program execution.• Managed marketing budget and optimized promotional mix to achieve high ROI.• Ensured alignment through collaboration with cross-functional teams, including product management, commercial teams, and regional market development partners.• Conceptualized, planned, and executed new product campaigns, resulting in increased sales and expanded market reach.• Led process improvement initiatives, enhancing operational efficiencies, reduced costs.• Prepared and presented monthly and quarterly marketing metrics to stakeholders and leadership. -
Senior Marketing Programs ManagerThermo Fisher Scientific Jul 2017 - Dec 2020Carlsbad, CaDrove the development of marketing communication assets creating product awareness and preference.• Collaborated with Market Development Managers to execute objectives and strategies, prioritizing, optimizing program plans.• Managed execution within several marketing and operational teams.• Ensured consistent branding across all channels, including advertising (print & online), collateral, direct marketing emails, trade show materials, video, digital, photography, and training.• Prioritized activities and oversaw that all execution actions and project milestones were accomplished on time and budget.• Led process improvement trainings and projects across the organization (Certified PPI trainer/facilitator since Jan 2016), successfully increased operational efficiency and reduced costs.• Championed continuous process improvement within marketing operations. -
Marketing Programs ManagerThermo Fisher Scientific Apr 2014 - Jul 2017Carlsbad, California, United States -
Contractor - Marketing Programs ManagerThermo Fisher Scientific Apr 2013 - Apr 2014Carlsbad, California, United States -
Marketing And Communications ConsultantLara Snyder Feb 2012 - Jun 2014Orange County, California AreaDeveloping targeted go to market strategies for smaller niche businesses. Assisting clients with building their brand or re-branding, brand management, positioning, segmentation, market analysis and industry research. Tactical execution: copywriting, blogging, web optimization and customer engagement. Special focus in wine trade and lifestyle.
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Brand ManagerU-Line Corporation Sep 2010 - Feb 2012Developed and implemented marketing and communication strategy, leading a multi-media launch campaign for new product line and brand recognition.• Launched new product line in a new market segment from concept to commercialization.• Implemented Salesforce CRM program and drove its adoption.• Led teams, agencies, and contractors on various communication and marketing projects-including coordinating press events. -
Independent Contractor - MarketingU-Line Corporation Jun 2009 - Sep 2010Independent contractor working for U-Line Corporation as Marketing and Brand manager. -
Territory Sales RepAcs Marketing Feb 2008 - Jan 2009Consistently exceeded sales goals as manufacturer marketing representative/account manager by building strong relationships in a down economy. Responsible for building and maintaining relationships with client base, providing technical training and sales support, identifying new ways to increase business and act as liaison between manufacturer and dealer.• Increased sales with existing accounts by over 20% across seven manufacturing brands.• Grew account base by over 25% in new market segments. -
Marketing ManagerFirstwatch, Inc. Jul 2007 - Feb 2008Led Marketing strategy, planning, and execution for surveillance software.• Engaged KOL speakers for public health and public safety conferences.• Managed and optimized website, analytics, SEO, SEM and developed content for whitepapers and case studies. -
Marketing ManagerStandards Of Excellence Oct 2001 - Jul 2007Led the development and execution of marketing programs and operating budget for 6 local markets. • Successfully built and managed vendor co-op program• Managed small team of marketing specialists and designers and external vendors. -
Communications Operator ICalifornia Highway Patrol Jan 1996 - Sep 2000San Diego County, California, United StatesHighly adept at managing crisis situations, acting with urgency, prioritizing multiple activities, keeping calm under pressure, and reassuring and calming others in crisis.- Successfuly answered mobile 911 calls and dispatched calls to officers and other allied agencies such as Sherrif, Police, Paramedics, and Fire Department.
Lara Snyder Skills
Lara Snyder Education Details
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Master Of Business Administration - Mba -
French Wine Scholar -
Pass With Merit -
Communications With Emphasis In Advertising
Frequently Asked Questions about Lara Snyder
What company does Lara Snyder work for?
Lara Snyder works for Vino Norte, Inc.
What is Lara Snyder's role at the current company?
Lara Snyder's current role is Owner and CEO.
What is Lara Snyder's email address?
Lara Snyder's email address is lj****@****ail.com
What is Lara Snyder's direct phone number?
Lara Snyder's direct phone number is +311071*****
What schools did Lara Snyder attend?
Lara Snyder attended California State University San Marcos Mba, Wine Scholar Guild, Uc Irvine, Wine & Spirit Education Trust, San Diego State University.
What skills is Lara Snyder known for?
Lara Snyder has skills like B2b, Media Planning, Media Buying, Building Relationships, Trade Shows, Marketing Strategy, Social Media Marketing, Marketing Communications, Newsletters, Promotions, Brand Development, Advertising.
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Lara B. Snyder
Event Production / Experiential / Project Management / Multi-Channel Marketing / Special Projects / Creative Strategy / Operations Management / Partnerships & SponsorshipsLos Angeles Metropolitan Area3livestylent.com, idekoproductions.com, corporatenightout.com3 +191740XXXXX
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