- Optimize marketing activities based on consumer insights, profiling, and segmentation.- Identify key trends and criteria that influence consumer behavior like consumption and loyalty.- Recommend new or improved marketing operations based on analytical results.- Initiate any analysis that can generate consumer insight or operational projects that add value to the consumer relationship.- Generate reports, statistics and analyses regarding the activities relating to the existing consumer base in the B2C segment.- Define target groups, and performing consumer groups, for various marketing campaigns.- Standardize and automate the reporting process.- Develop new strategies for increasing the Nespresso consumer base.- Monitor, report and analyze marketing activities with regard to success and efficiency as well as recommending a follow up course of action.- Process monthly KPI reports.- Develop and update the master presentation and fact sheets.- Implement locally international CRM projects and adapt international CRM standards for the market.- Implement new measures and instruments to strengthen loyalty in the existing B2C base.- Support the Sales, Marketing, and Supply Chain departments in their CRM and consumer insights extraction needs.- Analyze marketing activities, including but not limited to Promotions, Product Launches, and other special activities.

Set up and administrate sales analytics on retail reporting systems, ensuring that customer data is aligned and aggregated internally.Analyze customer and syndicated data, identify opportunities to improve sales performance and make recommendations based on analytics of business data, monitor and report results.Create insightful business reviews that communicate relevant sales information and present to the sales team.Onboard new team members on information systems and sales planning processes.Provide ongoing coaching to help the Sales team fully leverage resources and tools.Provide simulation tools to efficiently run accurate business scenarios.Advise sales teams on better understanding and optimizing the output of their plans.Engage with third parties to ensure the flow and accuracy of information.Monitor competition strategies and efficiently inform sales team.Forecast based on history, strategies and competition information.

- Extract and manipulate data from SAP using BW.- Produce periodic and ad hoc analysis to provide sales team with useful data to be used in the daily operations and negotiations.- Structure and apply new tools and tables to offer strategic support to sales team.- Assure the communication of the different reports, tables and analysis to the internal clients.

- Provide all kinds of sales reports and analysis to assist the sales team, such as sales projections, client history, competition and opportunities.- Responsible for supervising data input concerning online and offline advertising sales.- Conduct sales training sessions on the implementation and use of CRM system.- Design newspaper graphic layout taking into consideration clients’ needs, advertising/editorial ratios and level of investment.- Point of liaison between sales, editorial, web and financial departments in order to assure the flow of information.

• Process, on a daily basis, payable invoices, purchase orders and check request forms.• Responsible for data entering concerning accounts payable department.• Handle internal and suppliers’ inquiries about status of invoices.• Support any request from accounts payable manager.

- Responsible for all negotiations with wholesalers in 2 Brazilian states and 9 Carrefour Stores (French supermarket chain).- Planning and execution of all marketing activities involving assigned clients, including sales negotiations, go-to-market strategies, POP execution and sales training. - Development of brand strategies based on company’s guidelines and market trend analysis.- Coordination with all cross-functional departments to assure customer satisfaction.- Budget management, with complete autonomy on decision-making.- Development and execution of action plans based on A/C Nielsen data.- Participation in trade shows to promote P&G brands.

- Development and execution of marketing strategies aiming at collecting funds from potential donors to support the Hospital activities. - Interface with different key players such as advertising agencies, media vehicles and promotional items suppliers.- Planning and execution of philanthropic events.- Team leadership, ensuring that all actions planned are properly performed.

• Elaboration of marketing plan to assigned accounts.• Coordination with all internal departments in order to properly elaborate and execute plans.• Main interface between advertising agency and the client, developing briefings and presenting campaigns.• Responsible for controlling the customers’ budget.