Lara Trapasso Email & Phone Number

Mission Viejo, Ca, Us

General Creative Services Manager, Summit Marketing Communications (internal ad agency)Manage all aspects of the day-to-day operations and the financial management of Summit Marketing Communications. Work with each of the key Sir Speedy, PIP, Signal Graphics, and TeamLogic IT corporate stakeholders on the strategic and creative direction for all marketing and advertising initiatives. ♦ Manage the TeamLogic IT campaign evolution, strategic alignment and concept development that differentiates the brand in a highly competitive landscape. ♦ Responsible for TeamLogic IT retargeting campaign strategic direction, creative design and conversions leading to improved click-through rates of 40% year-over-year.♦ Oversee the strategy, creative and workflow of all brand-building email campaigns in Infusionsoft for 450 franchisees targeting sales prospects and clients; over 1.2M emails are sent monthly across all brands. ♦ Curate content, visuals, case studies, whitepapers and product sheets highlighting core services for email campaigns and sales teams. ♦ Develop the direct mail strategy and execution for each brand resulting in 25 unique mailings yearly. ♦ Lead strategy, manage budgets and write copy for social media campaigns to generate engagement and conversion.♦ Direct the design, development and execution of all online and offline marketing projects, including quarterly brand magazines, newsletters and video content to support sales teams. ♦ Supervise, direct and motivate internal in-house graphic designer and external creative partners in graphic design, asset creation and production to execute against assigned campaigns. ♦ Prepare monthly operations reports, manage monthly profit and loss statements and develop the annual budget of $2 million.♦ Handle contract negotiations and onboarding of outside agencies, vendors and freelancers.

Newport Beach, Ca, Us

♦ Developed and launched integrated go-to-market campaigns including print, digital, social media, email and outdoor for 30 communities in San Diego, Los Angeles and Bay Area to drive qualified leads and achieve goal of 96% occupancy. ♦ Determined successful viability of new marketing tactics by testing rich media, video ads, Facebook lead ads and virtual touring. ♦ Led strategic development and implementation of $250k video storytelling project to improve SEO, enhance user experience on the Irvine Company Apartment website and create fresh content for digital marketing channels, leading to increased leads and traffic. ♦ Tested new marketing tactics, e.g., location-based targeting, video ads, and Facebook lead ads. Drove the automation of the Facebook lead ad program, which doubled the amount of leads quarter over quarter and provided more qualified traffic. ♦ Increased conversions by 33% through a market expansion campaign in Playa Vista using a three-tiered marketing support system of foundational, amplified and dedicated tactics. ♦ Worked closely with PR agencies to expand prospecting for ultra-luxury Playa Vista and Santa Monica apartments by attracting higher-income renters from surrounding areas.♦ Developed sales support projects, such as temporary signage, collateral, product photography and on-site communication materials, and ensured their alignment with brand guidelines.♦ Coordinated and executed video and photography production shoots.

London, Gb

♦ Acted as liaison between Jaguar Marketing clients, Mindshare, and Spark44 by maintaining daily contact with all, ensuring that communications within the Social and Retail teams flowed effectively.♦ Worked closely with Jaguar Marketing department to execute social campaigns and prioritize key projects related to Twitter, Instagram and Facebook.♦ Collaborated and developed strategic social media plans for co-branded sponsorships with media and lifestyle partners.♦ Oversaw social content and experiences that drove traffic to JaguarUSA.com.♦ Developed project briefs and managed market updates for Tier 2 retail radio, TV, and print.♦ Managed Tier 2 TV tagging and creative rotation process.♦ Created and distributed marketing bulletins advising of new creative assets, campaign launches, and special offers to Jaguar clients and retailers.♦ Analyzed usage reports on all Tier 2 and Tier 3 photography, print, digital, broadcast, and point of sale creative to assess the quantity retailers are using and forecast for upcoming launch needs.

Huntington Beach, Ca, Us

♦ Supervised and managed several high profile Hyundai integrated campaigns including 2009 Hyundai Momentum, 2010 Tucson Launch during Super Bowl, 2010 Winter Sales Event, 2010 Genesis Sedan Launch (shot in Argentina), 2010-2012 Hope On Wheels, 2011 Blue Link Telematics featuring Sonata, 2012 Azera Launch during Academy Awards (shot by Wes Anderson, won a national ADDY), 2013 Assurance Connected Care, and 2014 Elantra Super Bowl TV.♦ Managed multimedia campaign for Elantra Super Bowl 2014 including updates to HyundaiUSA.com homepage and Elantra vehicle landing pages, and production of TV commercials and behind-the-scenes videos. Resulted in new all-time daily web traffic record on HyundaiUSA.com, as well as highest daily brand mentions to-date (18% lift compared to Super Bowl 2013).♦ Managed first ever print/brochure asset shoot featuring all models/trim levels of the Hyundai Elantra in several locations across Southern California.♦ Implemented and managed multimillion-dollar production of the 2010 FIFA World Cup fully integrated “Customer Loyalty” campaign, including 4 TV spots, 2 radio spots, 4 print ads, point of sale, digital, and Times Square billboards, which received immense praise from Hyundai executives and trade publications.♦ Managed and forecasted $50 million national production budget for all media and presented budget projection overview monthly to senior Hyundai executives.♦ Developed project briefs with Account Strategist, briefed creative teams, and collaborated with project managers and producers to adhere to timelines and meet project deadlines.♦ Selected as a top performer to attend a week-long Cultural Training Program in Seoul, Korea.♦ Onboarded all new team members in Project Management and Account Management; reviewed all agency processes/procedures, server system, client budgets, and processing jobs through agency.♦ Managed and fostered growth of Account Coordinator.

Irvine, Ca, Us

♦ Managed PR activities and materials including press releases, bylined articles, and press interviews.♦ Developed and implemented weekly industry newsflash with current market updates.♦ Created and managed sales support materials (product one-sheets and white papers).

♦ Responsible for managing and forecasting $5 million national production budget.♦ Served as key contact with Land Rover and agency senior management on all aspects of theaccount.♦ Teamed with media and promotions groups to execute innovative regional efforts including event and guerilla marketing.♦ Co-managed print and outdoor post-production for the launch of the Land Rover 2.♦ Worked with creative, production, and media teams to plan and produce broadcast, print, and outdoor for Range Rover and Range Rover Sport campaigns.♦ Managed celebrity print and outdoor initiatives for Greg Norman and Maria Sharapova.♦ Partnered with Y&R global agencies in Japan, Mexico, the Middle East, and Canada to ensure consistency amongst agencies with shared creative assets.

Southfield, Michigan, Us

♦ Assisted on production for all national television and print shoots for Mazda5 and Mazda6.♦ Oversaw business reply card promotion that generated a successful 43% opt-in rate amongreaders.♦ Assisted in successful global launch of the MX-5 Miata including print, outdoor, radio, and TV.♦ Responsible for all client approvals and development of the first Mazda5 TV commercial that contributed to exceeding sales objectives.♦ Co-managed the successful Mazda5 print launch from conception to final ads.♦ Supervised the Condé Nast print shoot with the full line of vehicles for a million-dollar national promotion.

♦ Managed the development of all local marketing collateral projects from concept to delivery.♦ Organized and developed promotional tie-ins and KFC sponsored events with the San Diego Padres, Arizona Diamondbacks, Phoenix Coyotes, and Clear Channel Communications.♦ Ensured all regional communications aligned with national brand strategy.♦ Assisted in executing local print drops resulting in increased sales of 30%.♦ Developed and managed the execution of the Orange County Ad Awards campaign.