Lara Highfill Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

**Winner, Paid Influencer Programs & Endorsements with VS PINK, Innovation SABRE Awards North America 2023****Finalist for Best Use of Influencer/Celebrity for work with VS PINK, PR Week Purpose Awards 2022**- Manages the day-to-day elements of influencer campaigns for Meta, Lifestyle Vertical and Kenvue (Johnson & Johnson) brands - including: identifying and establishing relationships with influencers and talent contacts on behalf of agency and clients; Drafting and reviewing legal contracts for influencers; Maintaining budgets for paid influencer campaigns; crafting influencer content briefs that reflect current trends and brand messaging; reviewing influencer content and providing feedback to influencers; monitoring and analyzing program results to provide valuable insights and optimizations.- Identifies real-time engagement opportunities with influencers discovered via social listening; Develops proactive pitch for clients to act upon opportunities- Develops social media influencer plans for clients by applying strategic/creative thinking skills to gain insight and devise influencer strategy; Share relevant articles/trends with clients, along with ways to implement/impact their business - Develops strategy for influencer trips, experiential events and consumer-facing activations involving talent.- Delegates appropriate responsibilities to Social Media Coordinators and Influencer Specialists; Supervise junior staff- Determines quantitative and qualitative goals and benchmarks to measure the success of influencer programs

Boston, Ma, Us

Boston, Ma, Us

- Clients included Under Armour, Microsoft, Sephora - Oversaw the strategic growth and recruitment efforts for all Her Campus Media influencer communities, including the InfluenceHer Collective (IHC), College Fashionista (CF), and Campus Trendsetters (CT); set growth goals for the department and supported Community Associates in achieving them- Oversaw the management of the IHC, CF and CT communities and supported direct reports in implementing new programming, resources, and benefits for members- Oversaw the execution of all influencer marketing campaigns alongside Influencer MarketingAssociates and Integrated Marketing team- Collaborated with the Business Development and Integrated Marketing teams during the proposal phase of influencer campaigns by providing program recommendations, thought-starters, and industry expertise- Served as a point of contact for clients and provides best-in-class influencer marketing counsel specific to brand, target, consumer and marketing objectives- Managed influencer budgets, negotiate fees with influencers, and works with finance team to process influencer compensation- Managed all influencer contracts and enforce FTC guidelines and other legal requirements, in partnership with VP Legal- Contributed to influencer-related casting and programming elements of Her Campus Media’s tentpole events, including Her Conference, College Fashion Week, and CF Clubhouse along with brand-specific experiences- Contributed to influencer-related Editorial programming and branded content - Collaborated with Product Operations team to build out in-house technology to manage community information and campaign workflow- Agency Awards Included: AdWeek "Campaign of the Year"; Fast Company "World's Most Innovative Companies"

New York, New York, Us

New York, New York, Us

- Clients included Nike, Google, Sephora- Agency named second-fastest growing influencer agency by AdWeek during tenure - Managed large scale, global campaigns with Enterprise and Key Accounts- Facilitated learnings workshops and leads internal initiatives on improving theObviously experience internally and externally.- Mentored and assists new Client Success Managers, interns, and contractors.- Managed day-to-day communication with clients and influencers- Orchestrated kick off of each campaign and provide a best in class client experience- Oversaw building strategies, success metrics, and introduces new success metrics- Independent preparation of materials including timelines, client updates, progressreports as needed- Worked collaboratively with execution and sales team to ensure successful campaignsand client retention- Assisted with brainstorming and strategy development, working to developover-performing, innovative campaigns- Prepared and delivered status updates to upper management- Worked closely with the product team on feedback, ideation, testing, and customer feedback- Liaised between the client success team and other key internal groups on eachaccount (account management, research/analytics, operations) to ensure client needsare being met- Managed all deliverables in a campaign, from auxiliary projects to reporting

Los Angeles, Ca, Us

Los Angeles, Ca, Us

-Clients included Warner Bros., COVERGIRL Pre-Sale (reactive): Partnered with account management, talent, marketing and campaign team leads to turn big ideas into sellable programs for StyleHaul sellers- Determined core properties and program elements- Evolved “ideas” to their simplest form to ensure client understanding - Built out content themes with internal stakeholders- Vetted concepts with internal stakeholders for property alignment, product capabilities, programming strategies- Led the creation of marketing materials (aka “the deck”) for assigned opportunities and ensures all internal stakeholders contribute and provide needed materials for given pitch decksPre-Sale (proactive)- Assisted with trend forecasting and reporting, and packages trends into sellable opportunities- Led proactive sales materials, such as deep dives, case studies, newsletters, and trend reports- Served as team copyeditor for all client-facing materials- Managed the talent lookbook and the recommendation strategy for client proposals - Packaged and productized new social products- Helped populate The SHop’s internal inventory of imagesOther- Assisted with events, marketing programs, and other relevant projects

Los Angeles, Ca, Us

Assists Integrated Marketing team with daily functions, such as:- Researching clients and completing competitor analyses- Analyzing RFP's and creating slide decks for campaign pitches- Researching and creating trend reports to more cohesively connect influencers with brands- Running deep dive analyses on client and competitor social channels

- Was in charge of curating ideas and creating visualizations for the men’s fashion editorial- Created a story based on the theme of each issue, working with the rest of the editorial staff, fashion head, photographers, and models to bring the story to life- Worked as a trend forecaster in the men's fashion realm

Boston, Ma, Us

Founding Editor-in-Chief & President of Her Campus Oregon State. Duties included:- Editing- Article assignments- Writing- Event planning- Social media management- Merchandising- Fund planning- Community outreach