Lara Weiler Email & Phone Number

Denver, CO, US

Centennial, CO, US

• As a member of the Global Marketing and Research leadership team I strengthened partnerships and collaboration between NCBA, a contractor to the Beef Checkoff, and 43-state beef councils (SBCs). I drove scale and.
• Launched and produced a GMR quarterly business review highlighting measurable results, key data, successes & opportunities, achieving an average 2.6 views/user and 91% download rate. Audience included NCBA staff and.
• Executed strategic planning sessions and marketing audits to help SBCs evaluate their current programs, systems and tools. One audit uncovered a 31% annual overcharge and misallocation of assets by SBC’s media agency.
• Enhanced a monthly webinar with over 90 SBC participants and redesigned campaign toolkits to streamline access to existing content, campaign, and marketing resources achieving more than 3,000 page views and 400.
• Designed and executed state and national SBC meetings and events. Delivered presentations on consumer insights and promotional updates to SBC employees, their boards of directors, beef farmers and ranchers.
• Introduced a quarterly employee survey and championed monthly open forums to help understand employees’ needs, uncover challenges, and provide actionable recommendations.

Centennial, Colorado, US

• A versatile storyteller who aligned, motivated, and empowered employees by powering a connection to the CTS strategy, organizational objectives, mission, vision, values, and brand. Provided the critical linkage between.
• Led employee NPS (eNPS) program. Improved 2018 eNPS annual workplace score by 23 points and motivation score by 21.9 points.
• Oversaw annual NPS/customer satisfaction customer research. Grew customer NPS from 25 to 47 and trusted partner metric from 21% to 51% between 2016 and 2018.
• Led annual two-day leadership development conference providing future CTS leaders with the opportunity to evolve their network, learn about company business units, and learn from executives. Team member supporting.
• Fostered community relationships including volunteerism, educational programs, and internal/external partnerships. Partnerships included the University of Denver Daniels College of Business, Junior Achievement, and.
• Implemented three new employee recognition programs (270% increase in YOY recognitions), improved employee onboarding activities, developed a comprehensive communication strategy and related infrastructure to better.

Centennial, Colorado, US

• Developed brand positioning and messaging strategies to launch new Comcast Technology Solutions brand and evolved Comcast Wholesale and WestWorks Studios brands. Managed internal and external marketing initiatives.
• Established brand launch program to educate external audiences and clarify what new brand meant for them; implemented CRM strategies designed to move audiences from awareness to consideration to preference.
• Educated and inspired employees by helping clarify their role and relevance; empowered staff to solve customer problems and ensured staff felt connected to the bigger picture. Demonstrated that more than 80% of.
• Focused on improving sales enablement - repackaged sales materials, introduced an iOS-based sales tool, and established market segment analysis report.
• Introduced and established baseline KPIs for brand health, customer satisfaction, and NPS.
• Led efforts to increase communications around the annual employee satisfaction survey. Achieved 12-point increase in area for reporting action on readout.

Denver, CO, US

Defined and developed marketing communication plans to build brand equity, drive student enrollment, and increase retention for 16 Redstone and Westwood College campuses. Managed $4,000,000 marcom and $25,000,000 media budgets. Contributed as blog author. Managed staff. Led creative process and collaboration with outside agencies and key internal clients..

Monroe, LA, US

Provided marketing, advertising, and media support to Marketing and Strategic Research departments. Managed $20,000,000 budget and worked with local and national ad agencies to develop relevant brand and hyper-local advertising campaigns. Oversaw advertising communication strategy for Q2 and Q3 2005 campaigns. Oversaw agency searches for B2C and.

El Segundo, CA, US

Developed, executed and analyzed fully integrated multi-media programs including direct response television, direct mail, FSIs and other alternate media tactics. Emphasis on lead generation at an allowable cost per qualified lead. Experienced with both B2B and B2C programs. Contributed to strategic planning, marketing and launch of extended.

El Segundo, CA, US

Managed marketing of company services to national and regional multi-dwelling units and telco partners. Moved from Los Angeles to Denver to help with conversion marketing following company’s purchase of PRIMESTAR. Developed retention and acquisition programs and maintained a $53.00 average revenue per subscriber while converting 1,500,000 PRIMESTAR.

Pacific Palisades, California, US

Oversaw day-to-day management, planning, and execution of accounts, including Wolf Range Co., Johnson Pet-Dor, and GE Capital ResCom. Served as print media planner/buyer and print production/traffic manager. Wrote press releases, articles, and developed collateral materials.

Ba, Communication

Pr Certificate, Public Relations

Pr Certificate, Public Relations