Lara Weiler Email and Phone Number
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I provide strategic communications and marketing expertise to build strong brands, foster meaningful relationships with customers and employees, and to achieve business goals. Proven aptitude for driving revenue, enhancing the employee and customer experience, increasing productivity, and promoting brand loyalty. Driven to exceed goals and consistently deliver results through a strong blend of creative and analytical thinking. An enthusiastic leader who develops talent and inspires teams with a vibrant, creative approach. Some of my personal skills include leadership, problem-solving, critical thinking, writing, flexibility, presenting, and budgeting.Experience includes:• advertising • agency management • brand development • budget oversight • campaign planning, execution and analytics • customer experience • digital marketing (social media, website strategy, display advertising, email marketing, content marketing, basic SEM and SEO) • employee communications, employee engagement and experience • lead generation and nurturing • research and competitive intelligence • strategic planning • team leadership and staff development • writingI bring these perspectives together and understand how they integrate; creating value and enabling strategic execution. B2B and B2C experience across agriculture, education, healthcare, household appliances, media + technology, telecommunications
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Executive Director, MarketingNational Cattlemen'S Beef AssociationDenver, Co, Us
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Executive Director, MarketingNational Cattlemen'S Beef Association Mar 2022 - Sep 2024Centennial, Co, UsAs a member of the Global Marketing and Research leadership team I strengthened partnerships and collaboration between NCBA, a contractor to the Beef Checkoff, and 43-state beef councils (SBCs). I drove scale and adoption of BIWFD brand campaigns to maximize their effectiveness while creating standardized yet customizable practices. Cultivated a culture of teamwork, openness, and creativity, prioritizing continuous improvement focused on employee culture, experience, and engagement. • Launched and produced a GMR quarterly business review highlighting measurable results, key data, successes & opportunities, achieving an average 2.6 views/user and 91% download rate. Audience included NCBA staff and executive committee members, SBC staff and boards of directors.• Executed strategic planning sessions and marketing audits to help SBCs evaluate their current programs, systems and tools. One audit uncovered a 31% annual overcharge and misallocation of assets by SBC’s media agency.• Enhanced a monthly webinar with over 90 SBC participants and redesigned campaign toolkits to streamline access to existing content, campaign, and marketing resources achieving more than 3,000 page views and 400 downloads. • Designed and executed state and national SBC meetings and events. Delivered presentations on consumer insights and promotional updates to SBC employees, their boards of directors, beef farmers and ranchers.• Introduced a quarterly employee survey and championed monthly open forums to help understand employees’ needs, uncover challenges, and provide actionable recommendations. • Co-led brand agency searches and launched updated brand guidelines.
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Marketing And Communications ConsultantRespark Consulting 2020 - 2022
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Director Of Internal Brand, Communications, And EngagementComcast Technology Solutions 2017 - 2019Centennial, Colorado, UsA versatile storyteller who aligned, motivated, and empowered employees by powering a connection to the CTS strategy, organizational objectives, mission, vision, values, and brand. Provided the critical linkage between the employee experience, business strategy, customer experience, and growth. Strong focus on improving culture to drive employee engagement. Staff development, agency oversight, and budget management.• Led employee NPS (eNPS) program. Improved 2018 eNPS annual workplace score by 23 points and motivation score by 21.9 points. • Oversaw annual NPS/customer satisfaction customer research. Grew customer NPS from 25 to 47 and trusted partner metric from 21% to 51% between 2016 and 2018. • Led annual two-day leadership development conference providing future CTS leaders with the opportunity to evolve their network, learn about company business units, and learn from executives. Team member supporting all-hands and leadership forums, including topics like the state of the business, culture and engagement, training and development, leadership expectations, empowerment, effective communications, and accountability. • Fostered community relationships including volunteerism, educational programs, and internal/external partnerships. Partnerships included the University of Denver Daniels College of Business, Junior Achievement, and Colorado Department of Education Colorado Opportunity Scholarship Initiative. • Implemented three new employee recognition programs (270% increase in YOY recognitions), improved employee onboarding activities, developed a comprehensive communication strategy and related infrastructure to better reach all employees, and introduced tools to track and measure tactical effectiveness. • Partnered with WestWorks Studios to solidify relationships with the Denver Chamber of Commerce, Downtown Denver Partnership, and Colorado COSI Initiative. Brought in $151,543 revenue through community partnerships in 2017 -
Director Of Brand And Product MarketingComcast Technology Solutions Aug 2014 - Dec 2016Centennial, Colorado, UsDeveloped brand positioning and messaging strategies to launch new Comcast Technology Solutions brand and evolved Comcast Wholesale and WestWorks Studios brands. Managed internal and external marketing initiatives, offers, and lead generation activities to build the brand, product awareness, and sales pipeline. Staff, agency, and budget management. • Established brand launch program to educate external audiences and clarify what new brand meant for them; implemented CRM strategies designed to move audiences from awareness to consideration to preference.• Educated and inspired employees by helping clarify their role and relevance; empowered staff to solve customer problems and ensured staff felt connected to the bigger picture. Demonstrated that more than 80% of employees understood and felt connected to the new brand.• Focused on improving sales enablement - repackaged sales materials, introduced an iOS-based sales tool, and established market segment analysis report.• Introduced and established baseline KPIs for brand health, customer satisfaction, and NPS.• Led efforts to increase communications around the annual employee satisfaction survey. Achieved 12-point increase in area for reporting action on readout.
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Senior Director/Director Of Marketing Communications/AdvertisingAlta Colleges 2006 - 2014Denver, Co, UsDefined and developed marketing communication plans to build brand equity, drive student enrollment, and increase retention for 16 Redstone and Westwood College campuses. Managed $4,000,000 marcom and $25,000,000 media budgets. Contributed as blog author. Managed staff. Led creative process and collaboration with outside agencies and key internal clients. Oversaw research, messaging, and brand guidelines. Developed internal brand training program. Managed online/offline creative, collateral, and merchandising strategies. Administered annual brand perception studies. Oversaw brand positioning and key message research. Developed an integrated program showcasing 200 successful graduates, including a mass media campaign, testimonial videos, a website, a commemorative book, campus merchandising, public relations and social media support. -
Marketing ConsultantQwest Communications 2003 - 2006Monroe, La, UsProvided marketing, advertising, and media support to Marketing and Strategic Research departments. Managed $20,000,000 budget and worked with local and national ad agencies to develop relevant brand and hyper-local advertising campaigns. Oversaw advertising communication strategy for Q2 and Q3 2005 campaigns. Oversaw agency searches for B2C and small/large B2B segments. Managed staff. Helped launch pulse surveys to help management better understand competitive threats in marketplace. -
Senior Manager, Acquisition MarketingDirectv Inc. 2000 - 2001El Segundo, Ca, UsDeveloped, executed and analyzed fully integrated multi-media programs including direct response television, direct mail, FSIs and other alternate media tactics. Emphasis on lead generation at an allowable cost per qualified lead. Experienced with both B2B and B2C programs. Contributed to strategic planning, marketing and launch of extended warranty/service plan and equipment lease programs, resulting in initial service plan sales 15% above targeted goal. Individual Achievement Award 2000 for extraordinary effort and achievements. -
Marketing ManagerDirectv Inc. 1998 - 2000El Segundo, Ca, UsManaged marketing of company services to national and regional multi-dwelling units and telco partners. Moved from Los Angeles to Denver to help with conversion marketing following company’s purchase of PRIMESTAR. Developed retention and acquisition programs and maintained a $53.00 average revenue per subscriber while converting 1,500,000 PRIMESTAR customers to DIRECTV service. Helped secure more than $1,250,000 in partner funds by negotiating with programmers to sponsor conversion programs. Managed $10,000,000 budget.
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Account Executive/Public RelationsThe Miller Group Marketing Los Angeles 1995 - 1998Pacific Palisades, California, UsOversaw day-to-day management, planning, and execution of accounts, including Wolf Range Co., Johnson Pet-Dor, and GE Capital ResCom. Served as print media planner/buyer and print production/traffic manager. Wrote press releases, articles, and developed collateral materials.
Lara Weiler Skills
Lara Weiler Education Details
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Michigan State UniversityCommunication -
New York UniversityPublic Relations
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University At BuffaloPublic Relations
Frequently Asked Questions about Lara Weiler
What company does Lara Weiler work for?
Lara Weiler works for National Cattlemen's Beef Association
What is Lara Weiler's role at the current company?
Lara Weiler's current role is Executive Director, Marketing.
What is Lara Weiler's email address?
Lara Weiler's email address is lw****@****ood.edu
What is Lara Weiler's direct phone number?
Lara Weiler's direct phone number is +130369*****
What schools did Lara Weiler attend?
Lara Weiler attended Michigan State University, New York University, University At Buffalo.
What are some of Lara Weiler's interests?
Lara Weiler has interest in Children.
What skills is Lara Weiler known for?
Lara Weiler has skills like Integrated Marketing, Marketing Communications, Advertising, Marketing, Direct Marketing, Marketing Strategy, Lead Generation, Creative Direction, Management, Strategic Communications, Direct Mail, Social Media.
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