I have an exceptional track record of commercializing innovations and leading transformative growth for both startups and industry giants in biotech and medtech. My expertise covers a wide range of musculoskeletal areas including sports medicine, osteoarthritis, trauma, spine, orthopedic surgery, and acute and chronic musculoskeletal pain. I have broad experience leading and building cross-functional teams, centered on meaningful work, to advance novel, differentiated therapeutics, devices, biologics, injectables, technique driven procedures, and digital healthcare solutions to market for small start-ups as well as for giants in the industry. I'm known as a commercial go to market strategist with the ability to pivot when market dynamics demand a new approach. I have the vision to integrate a deep understanding of healthcare economics, government and private payor landscapes, and reimbursement policies to inform creative product positioning and market access strategy. Much of my success is due to my ability to form powerful relationships with customers and colleagues and build alignment.I am an entrepreneurial executive with a record of introducing innovations that have meaningfully advanced the practice of orthopaedics. I am driven by principle; my passion to serve the needs of clinicians, drive value, and advance patient care has earned the trust of thought leaders in the clinical community and a professional network that is unparalleled.I have a reputation for empowering colleagues, scientists, investors, and clinicians to lift their expectations, find new purpose, and achieve new levels of success. A leading surgeon commented “As a direct result of Lara’s influence our entire organization is delivering better and more effective care for patients.” I will continue to create great organizations and develop meaningful partnerships to improve healthcare for patients.