Lara Zysman Email & Phone Number

Lara Zysman is a Prophet Brand Strategy at Prophet. She possess expertise in microsoft powerpoint, customer experience, project management, customer insight, marketing and 10 more skills.

Listed skills include Microsoft Powerpoint, Customer Experience, Project Management, Customer Insight, and 11 others.

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  Engagement Manager

  Prophet

  Mar 2019 - Present - San Francisco Bay Area

  Responsibilities including- Driving collaborative team problem solving — designing approaches, creating hypotheses, identifyingcategory trends bases, and formulating actionable recommendations for clients- Developing deep customer insights through design, fielding, and analysis of both qualitative andquantitative research (including US-region leadership for the Prophet Brand Relevance Index)- Designing and facilitating creative innovation and ideation workshops - Leading multi-tiered teams of employees and contractors across disciplines (strategy, design,insights, verbal creative, etc.)- Managing day to day relationships with clients, internal leadership, and external partners- Designing project approaches, team work plans, and monitoring scope and profitability to managetradeoffs where necessary with internal leadership and clients- Providing mentorship & support for development of junior team membersProject Types including- Brand purpose, brand positioning, and brand architecture — and execution of visual and verbal brand identity - Customer experience strategy — CX vision and principles, journey mapping and touchpoint design- New product, service and experience creation, test and learn experimentation and KPI definition- Business model innovation and business case developmentSabbatical: July 2019 - Feb 2020

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  Harvard University

  Cum Laude