Lisa Ardia Email & Phone Number

Auburn, Me, Us

Maine, United States

As Rinck’s Associate Media Director, I focus on delivering data-driven strategies and optimizing campaign performance to drive client success. My role encompasses a broad range of responsibilities that ensure the effective planning, execution, and analysis of multi-channel media campaigns.Key Roles & Responsibilities:Strategic Leadership: - Develop and execute cross-channel media strategies and campaign plans, aligning with client objectives and business goals. - Pitch comprehensive media plans to agency clients and new business prospects, demonstrating the value of integrated digital strategies.Campaign Management & Optimization: - Lead the execution and optimization of campaigns across diverse advertising platforms, including search, social, video, and display. - Oversee product feed setup and management, ensuring accurate and efficient delivery of dynamic ad content.Vendor & Stakeholder Management: - Manage vendor relationships to access new product offerings and beta opportunities, and ensuring high performance. - Collaborate with cross-functional teams to develop compelling ad copy and creative assets that resonate with target audiences.Content & Industry Thought Leadership: - Develop industry-relevant content, including blog posts, webinars, and educational sessions for tradeshows and events. - Conduct audience and market trend research to inform strategic decisions and stay ahead of industry developments.Performance Analytics & Reporting: - Develop and execute performance tracking strategies, utilizing analytics to report on campaign and website performance. - Provide recommendations optimizing landing page UX, conversion funnels, and consumer journey mapping to enhance user experience and drive conversions.

Lewiston/Auburn, Maine Area

Augusta, Maine

In charge of all auto dealership Internet marketing initiatives, including: - Developing web content - Email marketing - Website edits/maintenance - Creating web-based ad specials - Social media - Video marketing - Third party lead programs - Ongoing brand development - Reputation management - Other Internet projects as needed

Portland, Maine Area

Responsible for developing new websites or microsites and managed marketing strategies and their execution for various clients, as well as for the WSI company website - Oversaw production of content for clients - Developed & integrated site strategies for clients - Created content to drive traffic & conversions for company & clients - Managed multiple lead generation websites - Managed WSI social media engagement – Facebook, LinkedIn, Twitter, and blog - Managed content team (monitored that they were fulfilling client hours each month) - Consulted with Account Manager on what plan level a new client should be at (based on the amount of work in each strategy)

Develop and execute online presence and e-mail marketing strategy for an international company selling technical transaction equipment cleaning products. - Maintained customer e-mail database; including cleaning-up false or outdated information, putting customers into buckets for highly targeted promotions, etc. - Researched and integrated an e-mail marketing tool that works with the company’s CRM tool - Developed targeted messaging for customer e-mail communication (promotional, newsletters, news announcements, etc.) & kept company within CAN-SPAM compliance - Developed consistent branding for all online portals & websites (US & Global) - Migrated outdated sites into newly developed branding and/or redirected all traffic appropriately - Maintained SEO/SEM keyword campaigns - Wrote website language for organic search optimization - Developed & maintained all social networking sites for company - Researched and integrated a customer service live-chat function on US website

- Monitor and maintain all US online advertising, lead generation, promotions, etc. - Coordinate with design team on new banners, emails, etc. - Maintain internal email database and email promotional schedule. - Coordinate with Headquarter Team on localizing all online emails, banners, promotions, etc. - Maintain relationships with Online Vendors for lead generation programs.

- Coordinating project and project timeline for team of three. - Addressing all Marketing inquiries - in-office requests and customer contact. - Event/tradeshow coordinator

- Basic admin functions. - Lead distribution from Telemarketing Team to Sales Reps. - Project timeline management. - Monitoring and forwarding any email communication to the Panda Security marketing team.

General Office Administration - answering phones - taking messages - opening and forwarding mail and e-mail - scheduling appointments - ordering supplies