Lasse Kronback Arildslund Email & Phone Number

Denmark

Copenhagen

Nationally responsible for sales of - probably - the most interesting brand in the automotive industry.

Malmö, Skane County, Sweden

Responsible for all commercial activities for DS Premium passenger cars and Citroën passenger / light commercial vehicles

Region Hovedstaden, Danmark

Management of all commercial activities - Sales, Pricing, Marketing, Retail, OnlinePurchase negotiations with supplierMarket initiative development focusing on the complete marketing mixBrand strategy: Formulation and implementationProduct & sales innovationGTM & project managementSupply chain planning

Copenhagen Area, Denmark

Manager of Products & Sales leading a dedicated team while building the future of the car retailing industry

Copenhagen Area, Denmark

Management of the P&M Department, responsible for product development, customer retention & value, acquisition investments, omni channel optimization, strategic roadmap management, cross-divisional go-to-market projects, and marketing mix management.Achievements & responsibilities:• Product portfolio diversification strategy and tactical implementation, increasing sales rates YoY by 20%, while revenue share from new products grew from 10% to 40%• Retention & value optimization… Show more Management of the P&M Department, responsible for product development, customer retention & value, acquisition investments, omni channel optimization, strategic roadmap management, cross-divisional go-to-market projects, and marketing mix management.Achievements & responsibilities:• Product portfolio diversification strategy and tactical implementation, increasing sales rates YoY by 20%, while revenue share from new products grew from 10% to 40%• Retention & value optimization project, where 200K consumer customers were placed on new subscriptions, and informed through tailored CRM, lovering churn by 15%• Development and launch of mobile phone/subscription bundling proposition, placing OiSTER in an uncontested market position between mobile operators and electronics retailers• Disruption of market standards within family subscription concepts enabling online sales• P&L responsible for OiSTERs B2C sales and customer base• Strategic market positioning of OiSTER and differentiation from Hi3G's other brands• Sales channel development and optimization• Engagement and maintenance of external sales channels• Collaboration with Hi3G for optimization and differentiation of hardware bundling strategies Show less

Copenhagen Area, Denmark

• Development and launch of mobile products and portfolios for B2C and B2B segments• Price setting of phones and tablets, and bundling with subscription products• Development and implementation of new phone and tablet bundling concepts• Customer value optimization• Bundling of products across product categories• Management of differentiation elements between the Telenor- CBB- and Bibob brands

Københavnsområdet, Danmark

• P&L responsible for sales performance of mobile data products for the consumer market• Optimization of product portfolio, sales performance & Go-To-Market initiatives• Development of new mobile data products and solutions• Review of sales- & market trends plus reporting to top management• Implementation of LEAN initiatives• Ensuring translation of corporate strategy into market initiatives targeting Telenor’s key segments

Copenhagen Area, Denmark

• Optimization of sales channels and -performance as to secure maximization of customer value versus acquisition costs on a short term as well as a long term perspective • ABC analyses for identification of customer- and sales channel value drivers and potential for economies of scale• Sales- and channel strategies plus tactical initiatives taking into consideration where marginal value is highest• Management and execution of cross functional projects

Oslo Area, Norway

• First term: Campaign Manager in djuice sub brand• Second term: Project & Process Manager, stationed in the Telenor Serbia BU • Third term: Strategic Business Performance Manager in Strategy Unit of Finance Division

Copenhagen Area, Denmark

The Hilti Graduate Program focuses on training of candidates through experience with sales of Hilti's products and involvement in development of market initiatives.The decline of the B2B construction tool market, and the resulting lack of further opportunities in Hilti meant that I soon decided to look for new and more demanding challenges outside the company.

Copenhagen Area, Denmark

The company, which I co-founded with a business partner, is in the business of developing, marketing and selling products for improvement of physical safety environment. The target market is manufacturing companies and companies keeping physical inventories, in which personnel and goods are moved around among each other, causing risks of physical hazard. Such risks can be mitigated with Backner's products.The products are imported from different manufacturers across all of Europe, and… Show more The company, which I co-founded with a business partner, is in the business of developing, marketing and selling products for improvement of physical safety environment. The target market is manufacturing companies and companies keeping physical inventories, in which personnel and goods are moved around among each other, causing risks of physical hazard. Such risks can be mitigated with Backner's products.The products are imported from different manufacturers across all of Europe, and marketed through the company website, a product catalogue, and personal sales. Primary sales channel is the main catalogue which is updated between two and four times per year and sent to some 25,000 recipients every time. Show less

Slagelse, Denmark

Functioned as truck driver and mortar group coordinator in the Heavy Motorized Mortar-platoon.

Master, Msc In Strategic Market Creation

Activities and Societies: Exchange student buddy arrangement This master degree programme focuses on strategic planning for entities.

Master, Master Courses: Economics, Management, Culture

Activities and Societies: Cultural Exchange Club Exchange semester focused on courses in: Management Accounting Human Resource Management.

Undergraduate, Business, Language And Culture (Blc/Sprøk)

The undergraduate programme SPRØK/BLC is taught fully in English, exept from another foreign language, which was in my case German..