Larisa Banica Email and Phone Number
My career is simple to summarize. I love bringing new ideas to life. Whether that is in my current role at Mars as Category Manager, the business I co-founded with my husband (Atelier507), or even in my prior roles at Coca-Cola, Kraft, and PepsiCo, I move rapidly to reach stakeholders and influence adoption. Across my career, this has resulted in new customers, product launches, and expanded brand reach in the marketplace. Often outside the box, these sparks and ideas have produced everything from steady YOY gains to capturing market share and driving meteoric growth. Building my career on spotting opportunities and turning innovation into measurable results, my approach is grounded in a blend of strategic insight and creative thinking that elevate both business performance and customer experience.VALUE & IMPACT: 👇• 10 years of experience in category management and international business for global brands• Founded a multimillion-dollar company, establishing the sales cadence and CX• Drove double-digit growth within 5 new category layout tests• Led branding and market penetration at Coca-Cola, achieving 6.8% revenue growth • Recognized for capturing new customer segments and creating compelling market strategies that enhanced product visibility across multiple global CPG manufacturers. (On a personal level, it’s important to mention that we relocated to another country – the US from Romania – and founded a new company at the height of the pandemic. I rarely shy away from calculated risk.)
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Category ManagerMars 2021 - PresentUnited States -
Co-Founder And Business Development ManagerAtelier507 2019 - 2021Phoenix, Arizona, United States -
National Account Sales ManagerCoca-Cola Hellenic Bottling Company 2017 - 2019Bucharest, Romania -
Key Account Manager, Supermarket ChannelJacobs Douwe Egberts 2015 - 2017Bucharest, Romania -
Brand Key Account ManagerKraft Heinz 2012 - 2015Bucharest, Romania -
Reporting AnalystPepsico 2010 - 2012Bucharest, Romania
Larisa Banica Education Details
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Master'S Degree In Business Administration -
Bachelor’S Degree In Engineering And Management
Frequently Asked Questions about Larisa Banica
What company does Larisa Banica work for?
Larisa Banica works for Mars
What is Larisa Banica's role at the current company?
Larisa Banica's current role is Category Manager at Mars & Co-Founder at Atelier 507 (Turning ideas💡into strategies that drive revenue).
What schools did Larisa Banica attend?
Larisa Banica attended Universitatea „politehnica” Din București, Universitatea „politehnica” Din București.
Who are Larisa Banica's colleagues?
Larisa Banica's colleagues are Arjun Krishna Rc, Glenn Mclennan, Christine Merhom, Jason Huckerby, Lindsay Dugger, Venna Venu, Andrey Volchkov.
Not the Larisa Banica you were looking for?
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Larisa Bănică
Student At "Alexandru Ioan Cuza" Theoretical High School Bucharest, C1 English Certificate, Level 3 Certificate In It User Skills (Ecdl Extra)Bucharest -
Larisa Banica
Piteşti -
Larisa Banica
Kusterdingen -
Larisa Banica (Cojocaru)
Argeş, Romania
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