I am uniquely positioned as someone who bridges Marketing and Growth, building investment cases and campaigns that grows the addressable audience pool for short and long term consumption. I apply measurement tactics that prove out the need for Brand and its impact on bottom line business goals.As the VP, Global Head of Brand & Growth Strategy at the NBA, I oversee the strategy, buying, and measurement for the league's brand, tune-in, and performance goals across multiple platforms and properties. I am also an advisory board member at inPowered.ai, a leading AI-powered content amplification platform that helps brands drive engagement and conversions.With almost 20 years of experience, I have a passion for building out full-funnel capabilities at tech and entertainment companies. I have led and developed award-winning media campaigns for Twitch, Lyft, Pandora, and other brands, leveraging data, insights, and creativity to drive growth and fandom. I enjoy tackling the challenge of proving the impact of brand over time as a growth lever to leaders focused on aggressive daily and weekly growth goals.