Larisa Barker Fcim

Larisa Barker Fcim Email and Phone Number

Founder and Director | Strategic Brand and Digital Marketing Consultancy @ The Brand Map
Larisa Barker Fcim's Location
Greater Leeds Area, United Kingdom
About Larisa Barker Fcim

Passionate about building and growing brands 🚀🚀🚀I’m a Chartered Marketer and the Founder of The Brand Map, a freelance strategic brand and digital marketing consultancy working with Retail, FMCG, and SME clients. With a naturally curious mind and over 15 years of experience, I help businesses succeed with developing brands which ‘make their mark’ and connect with people.I specialise in end-to-end brand management and digital marketing from concept to launch; strategy, positioning, identity, product, content, websites, and marketing planning/campaigns with a focus on digital channels. I have worked with multiple brands and businesses, some of these include; Pets at Home Own Brand & Exclusives eg, Wainwright's, 3 Peaks; Morrisons Portfolio of Brands, Co-op Own Brand, Hallmark, Morphy Richards, Belly Button Designs.I'm passionate about helping brands online across business-to-business and consumer sectors. My mantra is to provide actionable solutions and make marketing accessible for businesses. See portfolio link in my bio for the services available which range from my new eBook Guide an Essential Brand and Digital Marketing Toolkit, 121 Power Hours, Workshops and Training, Coaching and Mentoring Marketers and Client Project Work.I love teaching and learning, I'm honoured to be an academic practitioner. I lecture (part time) in brand and digital marketing at Leeds Beckett University, where I share my knowledge and experience with the next generation of marketers. My mission is to be a positive influence in the marketing industry, supporting businesses and marketers to create memorable brands and experiences, that drive customer loyalty and revenue growth.

Larisa Barker Fcim's Current Company Details
The Brand Map

The Brand Map

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Founder and Director | Strategic Brand and Digital Marketing Consultancy
None
Employees:
1
Larisa Barker Fcim Work Experience Details
  • The Brand Map
    Founder And Director | Strategic Brand And Digital Marketing Consultancy
    The Brand Map
  • The Brand Map
    Founder & Director | Strategic Brand & Digital Marketing Consultancy
    The Brand Map Oct 2019 - Present
    Leeds, West Yorkshire, United Kingdom
    Freelance brand and marketing consultancy working with Retail & FMCG brands online.Specialising in brand, marketing and e-commerce from strategy to implementation across omni-channel customer journey touchpoints. Helping businesses with freelance work & training in the following areas:-- Strategic Brand Development - Brand Launch on DTC E-Commerce- Annual Brand Planning & Implementation (Insights, Brand Proposition, Strategic Drivers & KPIs)- Customer Segmentation & Persona's - Customer Journey Mapping Online (pre-purchase, purchase, post-purchase)- Content Creation - Marketing Strategy (full marketing mix product, price, place & promotion)- Marketing Activation & Campaign Planning with a focus on digital channels- Data & Analytics: Google Analytics 4, CRM & Social Media- Market Review & InsightsHighly experienced in the following sectors: Pet Care (food & accessories), Health & Beauty, Greeting Cards & Gifting, Premium Food & Drink.
  • Leeds Beckett University
    Lecturer In Brand & Marketing
    Leeds Beckett University Sep 2022 - Present
    Leeds, England, United Kingdom
    Lecturer specialising in Digital Channels:-Strategic Brand Management (level 7)-Contemporary Marketing (level 7)- Marketing Metrics (level 7)- Module Leader Web & Social Media Analytics (level 5)-Marketing Data & Analytics, including Google Analytics 4 Reporting (level 4)-PG Dissertation Supervision
  • Pets At Home
    Brand & Strategy Consultant
    Pets At Home Jul 2020 - Jul 2023
    Brand consultancy services for Pets at Home Own Brand & Exclusive Brands. With a focus on brand strategic evolution, product launch and marketing alignment for growth. Experienced in developing brand proposition, positioning, identity, product proof points & marketing activation.Working cross functionally with buyers, developers, marketing and creative design agencies on the following brand evolution projects across Wainwright’s, 3 Peaks, Ruff & Tuff, Seriously Good, Pets at Home Core Brand + other high profile strategic own brand projects.Specialising in Strategic Brand Alignment, Planning & Implementation.
  • Morphy Richards
    Director Of Brand Marketing (Interim)
    Morphy Richards Oct 2019 - Apr 2020
  • Yorkshire Building Society
    Propositions Consultant - Strategy & Digital (Interim)
    Yorkshire Building Society May 2019 - Oct 2019
    Leeds, West Yorkshire, United Kingdom
  • Hallmark Uk & Ireland
    Head Of Marketing (Interim)
    Hallmark Uk & Ireland Aug 2018 - May 2019
    Bradford, United Kingdom
  • Co-Op
    Own Brand Strategy Manager
    Co-Op May 2017 - Aug 2018
    Manchester, United Kingdom
  • Morrisons
    Campaign Marketing Manager
    Morrisons Jan 2016 - Apr 2017
  • Wm Morrison Supermarkets Plc
    Brand Manager
    Wm Morrison Supermarkets Plc Sep 2014 - Jan 2016
  • Wm Morrison Supermarkets Plc
    Product Development Manager - Health & Beauty
    Wm Morrison Supermarkets Plc Feb 2012 - Aug 2014
    Bradford, United Kingdom
  • Innopharma Sro / Principle Healthcare
    Marketing Business Development Manager
    Innopharma Sro / Principle Healthcare Jan 2011 - Feb 2012
    United Kingdom
  • Mcbride
    Category & Product Marketing Manager
    Mcbride 1996 - Jan 2011

Larisa Barker Fcim Education Details

Frequently Asked Questions about Larisa Barker Fcim

What company does Larisa Barker Fcim work for?

Larisa Barker Fcim works for The Brand Map

What is Larisa Barker Fcim's role at the current company?

Larisa Barker Fcim's current role is Founder and Director | Strategic Brand and Digital Marketing Consultancy.

What schools did Larisa Barker Fcim attend?

Larisa Barker Fcim attended The Manchester Metropolitan University, The Manchester Metropolitan University, The Coaching Academy, Bradford College.

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