Larisa Barker Fcim Email and Phone Number
Passionate about building and growing brands 🚀🚀🚀I’m a Chartered Marketer and the Founder of The Brand Map, a freelance strategic brand and digital marketing consultancy working with Retail, FMCG, and SME clients. With a naturally curious mind and over 15 years of experience, I help businesses succeed with developing brands which ‘make their mark’ and connect with people.I specialise in end-to-end brand management and digital marketing from concept to launch; strategy, positioning, identity, product, content, websites, and marketing planning/campaigns with a focus on digital channels. I have worked with multiple brands and businesses, some of these include; Pets at Home Own Brand & Exclusives eg, Wainwright's, 3 Peaks; Morrisons Portfolio of Brands, Co-op Own Brand, Hallmark, Morphy Richards, Belly Button Designs.I'm passionate about helping brands online across business-to-business and consumer sectors. My mantra is to provide actionable solutions and make marketing accessible for businesses. See portfolio link in my bio for the services available which range from my new eBook Guide an Essential Brand and Digital Marketing Toolkit, 121 Power Hours, Workshops and Training, Coaching and Mentoring Marketers and Client Project Work.I love teaching and learning, I'm honoured to be an academic practitioner. I lecture (part time) in brand and digital marketing at Leeds Beckett University, where I share my knowledge and experience with the next generation of marketers. My mission is to be a positive influence in the marketing industry, supporting businesses and marketers to create memorable brands and experiences, that drive customer loyalty and revenue growth.
The Brand Map
View- Website:
- thebrandmap.co.uk
- Employees:
- 1
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Founder And Director | Strategic Brand And Digital Marketing ConsultancyThe Brand Map -
Founder & Director | Strategic Brand & Digital Marketing ConsultancyThe Brand Map Oct 2019 - PresentLeeds, West Yorkshire, United KingdomFreelance brand and marketing consultancy working with Retail & FMCG brands online.Specialising in brand, marketing and e-commerce from strategy to implementation across omni-channel customer journey touchpoints. Helping businesses with freelance work & training in the following areas:-- Strategic Brand Development - Brand Launch on DTC E-Commerce- Annual Brand Planning & Implementation (Insights, Brand Proposition, Strategic Drivers & KPIs)- Customer Segmentation & Persona's - Customer Journey Mapping Online (pre-purchase, purchase, post-purchase)- Content Creation - Marketing Strategy (full marketing mix product, price, place & promotion)- Marketing Activation & Campaign Planning with a focus on digital channels- Data & Analytics: Google Analytics 4, CRM & Social Media- Market Review & InsightsHighly experienced in the following sectors: Pet Care (food & accessories), Health & Beauty, Greeting Cards & Gifting, Premium Food & Drink. -
Lecturer In Brand & MarketingLeeds Beckett University Sep 2022 - PresentLeeds, England, United KingdomLecturer specialising in Digital Channels:-Strategic Brand Management (level 7)-Contemporary Marketing (level 7)- Marketing Metrics (level 7)- Module Leader Web & Social Media Analytics (level 5)-Marketing Data & Analytics, including Google Analytics 4 Reporting (level 4)-PG Dissertation Supervision -
Brand & Strategy ConsultantPets At Home Jul 2020 - Jul 2023Brand consultancy services for Pets at Home Own Brand & Exclusive Brands. With a focus on brand strategic evolution, product launch and marketing alignment for growth. Experienced in developing brand proposition, positioning, identity, product proof points & marketing activation.Working cross functionally with buyers, developers, marketing and creative design agencies on the following brand evolution projects across Wainwright’s, 3 Peaks, Ruff & Tuff, Seriously Good, Pets at Home Core Brand + other high profile strategic own brand projects.Specialising in Strategic Brand Alignment, Planning & Implementation. -
Director Of Brand Marketing (Interim)Morphy Richards Oct 2019 - Apr 2020 -
Propositions Consultant - Strategy & Digital (Interim)Yorkshire Building Society May 2019 - Oct 2019Leeds, West Yorkshire, United Kingdom -
Head Of Marketing (Interim)Hallmark Uk & Ireland Aug 2018 - May 2019Bradford, United Kingdom -
Own Brand Strategy ManagerCo-Op May 2017 - Aug 2018Manchester, United Kingdom -
Campaign Marketing ManagerMorrisons Jan 2016 - Apr 2017 -
Brand ManagerWm Morrison Supermarkets Plc Sep 2014 - Jan 2016 -
Product Development Manager - Health & BeautyWm Morrison Supermarkets Plc Feb 2012 - Aug 2014Bradford, United Kingdom -
Marketing Business Development ManagerInnopharma Sro / Principle Healthcare Jan 2011 - Feb 2012United Kingdom
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Category & Product Marketing ManagerMcbride 1996 - Jan 2011
Larisa Barker Fcim Education Details
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Distinction -
Distinction -
Personal Performance Coaching -
Marketing
Frequently Asked Questions about Larisa Barker Fcim
What company does Larisa Barker Fcim work for?
Larisa Barker Fcim works for The Brand Map
What is Larisa Barker Fcim's role at the current company?
Larisa Barker Fcim's current role is Founder and Director | Strategic Brand and Digital Marketing Consultancy.
What schools did Larisa Barker Fcim attend?
Larisa Barker Fcim attended The Manchester Metropolitan University, The Manchester Metropolitan University, The Coaching Academy, Bradford College.
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