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Larisa Barker Fcim Email & Phone Number
Founder and Director | Strategic Brand and Digital Marketing Consultancy
at
The Brand Map
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✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Founder and Director | Strategic Brand and Digital Marketing Consultancy
Location
Greater Leeds Area, United Kingdom
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Who is Larisa Barker Fcim? Overview
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Larisa Barker Fcim is listed as Founder and Director | Strategic Brand and Digital Marketing Consultancy at The Brand Map, a with 1 employees, based in Greater Leeds Area, United Kingdom. AeroLeads shows a matched LinkedIn profile for Larisa Barker Fcim.
Larisa Barker Fcim previously worked as Founder & Director | Strategic Brand & Digital Marketing Consultancy at The Brand Map and Lecturer in Brand & Marketing at Leeds Beckett University. Larisa Barker Fcim holds Msc Digital Marketing, Masters Degree, Distinction from The Manchester Metropolitan University.
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The Brand Map
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Profile bio
About Larisa Barker Fcim
Passionate about building and growing brands 🚀🚀🚀I’m a Chartered Marketer and the Founder of The Brand Map, a freelance strategic brand and digital marketing consultancy working with Retail, FMCG, and SME clients. With a naturally curious mind and over 15 years of experience, I help businesses succeed with developing brands which ‘make their mark’ and connect with people.I specialise in end-to-end brand management and digital marketing from concept to launch; strategy, positioning, identity, product, content, websites, and marketing planning/campaigns with a focus on digital channels. I have worked with multiple brands and businesses, some of these include; Pets at Home Own Brand & Exclusives eg, Wainwright's, 3 Peaks; Morrisons Portfolio of Brands, Co-op Own Brand, Hallmark, Morphy Richards, Belly Button Designs.I'm passionate about helping brands online across business-to-business and consumer sectors. My mantra is to provide actionable solutions and make marketing accessible for businesses. See portfolio link in my bio for the services available which range from my new eBook Guide an Essential Brand and Digital Marketing Toolkit, 121 Power Hours, Workshops and Training, Coaching and Mentoring Marketers and Client Project Work.I love teaching and learning, I'm honoured to be an academic practitioner. I lecture (part time) in brand and digital marketing at Leeds Beckett University, where I share my knowledge and experience with the next generation of marketers. My mission is to be a positive influence in the marketing industry, supporting businesses and marketers to create memorable brands and experiences, that drive customer loyalty and revenue growth.
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The Brand Map
13 roles · 31 years
Larisa Barker Fcim work experience
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Founder & Director | Strategic Brand & Digital Marketing Consultancy
CurrentFreelance brand and marketing consultancy working with Retail & FMCG brands online.Specialising in brand, marketing and e-commerce from strategy to implementation across omni-channel customer journey touchpoints. Helping businesses with freelance work & training in the following areas:-- Strategic Brand Development - Brand Launch on DTC E-Commerce- Annual Brand Planning & Implementation (Insights, Brand Proposition, Strategic Drivers & KPIs)- Customer Segmentation & Persona's - Customer Journey Mapping Online (pre-purchase, purchase, post-purchase)- Content Creation - Marketing Strategy (full marketing mix product, price, place & promotion)- Marketing Activation & Campaign Planning with a focus on digital channels- Data & Analytics: Google Analytics 4, CRM & Social Media- Market Review & InsightsHighly experienced in the following sectors: Pet Care (food & accessories), Health & Beauty, Greeting Cards & Gifting, Premium Food & Drink.
Oct 2019 - Present
Lecturer In Brand & Marketing
CurrentLecturer specialising in Digital Channels:-Strategic Brand Management (level 7)-Contemporary Marketing (level 7)- Marketing Metrics (level 7)- Module Leader Web & Social Media Analytics (level 5)-Marketing Data & Analytics, including Google Analytics 4 Reporting (level 4)-PG Dissertation Supervision
Sep 2022 - Present
Brand & Strategy Consultant
Brand consultancy services for Pets at Home Own Brand & Exclusive Brands. With a focus on brand strategic evolution, product launch and marketing alignment for growth. Experienced in developing brand proposition, positioning, identity, product proof points & marketing activation.Working cross functionally with buyers, developers, marketing and creative design agencies on the following brand evolution projects across Wainwright’s, 3 Peaks, Ruff & Tuff, Seriously Good, Pets at Home Core Brand + other high profile strategic own brand projects.Specialising in Strategic Brand Alignment, Planning & Implementation.
Jul 2020 - Jul 2023
Director Of Brand Marketing (Interim)
Oct 2019 - Apr 2020
Propositions Consultant - Strategy & Digital (Interim)
May 2019 - Oct 2019
Head Of Marketing (Interim)
Aug 2018 - May 2019
Own Brand Strategy Manager
May 2017 - Aug 2018
Campaign Marketing Manager
Jan 2016 - Apr 2017
Brand Manager
Sep 2014 - Jan 2016
Product Development Manager - Health & Beauty
Feb 2012 - Aug 2014
Marketing Business Development Manager
Innopharma Sro / Principle Healthcare
Jan 2011 - Feb 2012
Category & Product Marketing Manager
1996 - Jan 2011
4 education records
Larisa Barker Fcim education
Msc Digital Marketing, Masters Degree, Distinction
Master Of Science - Ms, Digital Marketing Masters Degree, Distinction
Diploma, Personal Performance Coaching
Cim Diploma, Marketing
FAQ
Frequently asked questions about Larisa Barker Fcim
Quick answers generated from the profile data available on this page.
What company does Larisa Barker Fcim work for?
Larisa Barker Fcim works for The Brand Map.
What is Larisa Barker Fcim's role at The Brand Map?
Larisa Barker Fcim is listed as Founder and Director | Strategic Brand and Digital Marketing Consultancy at The Brand Map.
Where is Larisa Barker Fcim based?
Larisa Barker Fcim is based in Greater Leeds Area, United Kingdom while working with The Brand Map.
What companies has Larisa Barker Fcim worked for?
Larisa Barker Fcim has worked for The Brand Map, Leeds Beckett University, Pets At Home, Morphy Richards, and Yorkshire Building Society.
How can I contact Larisa Barker Fcim?
You can use AeroLeads to view verified contact signals for Larisa Barker Fcim at The Brand Map, including work email, phone, and LinkedIn data when available.
What schools did Larisa Barker Fcim attend?
Larisa Barker Fcim holds Msc Digital Marketing, Masters Degree, Distinction from The Manchester Metropolitan University.
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