Larisa Bălan Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

As a Public Relations Leader: -I have a strategic role in PR area. -I have an overall view of everything about PR in ASER. -I am the contact person for the external environment.-I am looking for ways to optimize the process of acquiring and strengthening relationships with media partners and influencers.-I coordinate PR actions, e-mail marketing, external communication, PR campaigns, Guerilla marketing campaigns, etc.-I intend to create Ambassador Brand - maximizing PR as a tool for expressing ASER brand-I keep in touch with the specialists and I constantly calibrate with them.-I am a human resource with know-how on PR. As a member of ASER's Executive Board, my attributions include:Strategic:-I understand the macro vision per ASER in the long and short term and inspires it to people-I make the strategy together with the whole association-I allocate the necessary resources and ensure the implementation of the strategyOverall vision:-internally - I am aware of everything that happens in the association-in the external environment - is connected to the external environment and knows the trends, opportunities and novelties of this environmentFacilitation:-I facilitate the context of performing functional and operational activities

Bucharest, Romania

As PR Executive of ASER, I was in charge of:Media Partnerships:• I carried out research on new media partners in line with project characteristics;• I choose and distribute together with the PR specialist the list of media partners to contact;• I made mail and call approach to contact media partners;• I made out the press release after found the concept of promotion;• I ensured that all media partners are contacted in time by the Marketing Team;• I was responsible for centralizing the partners' responses, requirements, banners and logos;• I centralized responses and materials and sent them to the Design Officer in the project to put them on the Promotional Materials and the Digital Responsible to put them on the project site;• I ensured that the Marketing Team sent to the partners the project banner, press release and logo as required by the partner;Copywriting:• I discussed with the PM details of the project strategy of promoting the project in order to achieve the brief;• I coordinated the briefing process;• I facilitated a meeting between Marketing process leaders to reject the concept and pitch preparation;• I coordinated the process of finding copies of online and offline promotional materials;• I ensured that there are no misspellings or expression errors in the project promotional materials;• I ensured that the Marketing team gives feedback on all promotional texts.Promote offline:• I developed an offline project promotion plan;• I made a plan to distribute promotional materials on a daily basis and always count the distributed and remaining materials;• I ensured that every person conveys the same idea;• I ensured that there are members of the team who promote the project at the stand, at the university campus, etc.;• I ensured that there are ready-made stand requests before the promotion begins;• I was in charge with active search and to make sure that other unconventional methods of promotion are found.

Bucharest, Romania

I was a social media connector aka manager to connect the dots between the clients and their social media communities. I was also a copywriter and the redactor for three online magazines. I was in charge with online planning and I participated in brainstorming sessions.

Bucharest, Romania

I participated in artistic activities (traditional Romanian dance). I participated in Romanian folk dance shows.

I was performing as a dancer. I was participating in competitions, events, sports camps and society dances challenges.

Master'S Degree, Social Media And Online Marketing, Master

Public Relations, Advertising, And Applied Communication

Social Sciences