Larisa Ebinger Email & Phone Number

Bowdoinham, ME, US

Portland, Maine Metropolitan Area

Portland, Maine

• Drove strategic stewardship content development in all channels, including website, social media, email, print, and video
• Provided strategic direction on donor communications
• Created and managed programs, including Giving Societies, which cultivate strong donor engagement
• Managed, wrote, and designed stewardship reports for major donors
• Developed stewardship skills of other staff members and created a culture of gratitude toward donors
• Managed a team of communications and engagement professionals, providing leadership on content strategy and developing team members' skills in a strength-based approach.

Portland, Maine Area

In less than one year in this role, I implemented a targeted direct mail campaign in conjunction with email and crowdfunding that increased donation revenue to the Annual Fund by 44%, while also decreasing the direct mail costs by 47%.

Portland, Maine Area

Created metrics-driven alumni engagement dashboard based on the Council of Advancement and Support of Education (CASE) best practices. Launched alumni Instagram channelLed redesign of alumni websitePlanned, promoted, and executed alumni events

Portland, Maine Area

Worked with various clients in the financial services industry on B2B blog content, white papers, ebooks, as well as copywriting and content marketing projects.

Increased Pearson's brand sentiment by interviewing students who had used Pearson products to reach their education and life goals. Wrote and published their stories on Pearson's Learning Makes Us website.

Falmouth, ME

Wrote content for TD Bank and other TD property websites, including public site marketing content, as well as user experience content for secure applications and mobile apps. Drove content for A/B testing and used results to continually optimize website content. Worked in both waterfall and Agile environments. Advocated for best content practices for SEO.

Portland, Maine

Senior copywriter for all marketing and external relations communications, including direct mail, advertisements, television, radio, and video scripts, newsletters, telephone scripts, and website content.

Westbrook, ME

Editor of the organization's newsletters targeted towards job seekers and employers in New England. I was also the lead copywriter for all marketing materials and managed sales seminars to attract new prospects.

Alexandria, VA

Managed marketing for all association conferences, including annual conference. Duties included project management, copywriting, agency management, email marketing, contracting with freelance designers.

Bethesda, MD

Copywriting association marketing materials, contracting with freelance designers, overseeing printing and mailing functions of all marketing materials, ad placements, and management of exhibits.

Bethesda, MD

Junior copywriter and general assistant at a marketing communications agency specializing in non-profit and education industry clients.

Washington, DC

Conducted telecommunications research at the FCC and edited weekly newsletter, the Television and Cable Action Update.

Master Of Arts (Ma), English And Creative Writing

Ba, English