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Results-driven Voice of the Consumer advocate, leveraging consumer data and understanding to shape business strategies, enhance brand positioning and drive new product success. Experienced people leader, passionate about developing insights & analytics frameworks that fuel sustained business growth. Speaker on emerging technologies for superior insights, including generative AI, social listening, and foot traffic analytics in retail. Educate internal and external audiences on leveraging these methods to inform key business decisions.Specialties:- Consumer Trends, Unmet Needs & Brand Building- Shopper/Customer Experience Insights & Strategy- Innovation & White Space Mapping- Leading Teams and Building Standard Operating Procedures- Driving the Learning Agenda
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Brand Insights LeaderHealthequityChicago, Il, Us -
Global Head Of Enterprise Consumer Insights & Capability LeadBrunswick Corporation 2020 - PresentMettawa, Il, UsEstablished a centralized Consumer, Product & Marketing Insights ecosystem at Brunswick Corporation, coordinating across multiple functions. Implemented data & insights standards, operating procedures, and best practices to drive strategic decision-making. Led the adoption of a comprehensive insights platform, resulting in improved cross-functional collaboration and business unit alignment. -
Consumer Insight & Marketing StrategyIndependent Consulting 2019 - 2020Richmond, California, UsHigh performing consumer, shopper and market research strategist. Skilled in designing, leading and activating research to drive results with marketing, sales and innovation. Inspiring leader who has demonstrated effective relationship building, team leadership and ability to simplify complexity.Specialties:- Consumer Insight Development & Brand Building- Situation Assessment & Strategic Research- Consumer Journey & User Experience Design- White Space Mapping, Innovation & New Product Development Research- Trend & Competitive Analysis- Leading Teams and Building Effective Standard Operating Processes -
Director Of Consumer Insights & AnalyticsCamelot Illinois 2017 - 2019Chicago, Illinois, UsLead a team of researchers and analysts to champion the consumer/shopper and build a commercial insight capability that provides Camelot Illinois with a leading competitive advantage within its marketplace. Camelot Illinois is the new private manager of the Illinois Lottery. -
Market Insights & Analytics ManagerHollister Incorporated 2014 - 2017Libertyville, Illinois, UsLed and developed insights and analytics for the company's primary product line and provided strategic recommendations to business partners. Partnered with the Global Marketing Organization, Innovation teams and other cross-functional partners to grow the business. Influenced business growth and decisions through fact-based analysis, customer insights and business knowledge. -
Internal Consultant, Shopper InsightsBarilla Group 2013 - 2014Parma, ItDrove shopper insight strategies and tactics to achieve category growth for customers. -
Manager, Consumer Insights & Strategy, Cheese BuKraft Foods Group 2012 - 2013Chicago, Il, UsProvided shopper insights leadership, coordination and integration for the Cheese BU and its categories and brands. -
Research Manager, Walmart TeamKraft Foods Group 2010 - 2012Chicago, Il, UsDeveloped timely, insightful information and actionable recommendations to progress Customer, Marketing, Sales and Category Management initiatives.
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Marketing Research Manager, Cis Global Training & DevelopmentKraft Foods Group 2009 - 2010Chicago, Il, UsDesigned and implemented functional training programs for Kraft Consumer & Shopper Insights professionals at all levels.
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Marketing Research Manager, Shopper Insights Center Of ExcellenceKraft Foods Group 2007 - 2009Chicago, Il, UsResponsible for meeting the total knowledge needs on assigned projects; work in partnership with director, customer teams and business units to develop and leverage shopper knowledge to drive business objectives, strategy and plans.
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Associate Customer Research ManagerKraft Foods Group 2006 - 2007Chicago, Il, UsProvided shopper insight leadership, coordination and integration across Kraft categories and brands to drive retail growth.
Larisa Mats Skills
Larisa Mats Education Details
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The University Of Chicago Booth School Of BusinessMarketing And Strategic Management -
Northwestern UniversityEconomics
Frequently Asked Questions about Larisa Mats
What company does Larisa Mats work for?
Larisa Mats works for Healthequity
What is Larisa Mats's role at the current company?
Larisa Mats's current role is Brand Insights Leader.
What is Larisa Mats's email address?
Larisa Mats's email address is la****@****ter.com
What is Larisa Mats's direct phone number?
Larisa Mats's direct phone number is +184768*****
What schools did Larisa Mats attend?
Larisa Mats attended The University Of Chicago Booth School Of Business, Northwestern University.
What skills is Larisa Mats known for?
Larisa Mats has skills like Customer Insight, Segmentation, Marketing Research, Market Research, Shopper Marketing, Nielsen, Analytics, Consumer Products, Brand Equity, Market Analysis, Consumer Behaviour, Strategy.
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