Larissa Brown Email and Phone Number

• Strategize growth plans for existing client accounts by developing tailored workflows, email campaigns, outbound phone call campaigns, and SMS campaigns utilizing HubSpot & Zoho CRM. • Enhance and uphold CRM system integrity by devising custom fields and algorithms to automate customer segmentation, ensuring data precision and uniformity.

• Responsible for the development, management, and execution of brand marketing for a $60M company which includes marketing planning, budgeting (1.3 M), brand positioning, communications, new product launches, promotional planning, and execution with using an outside agency and very few resources. • Created and monitored performance measurements to ensure sales volume and objectives are accomplished with ROI tracking and KPI goals.• Developed meaningful consumer positioning with our 3rd party agency for all assigned brands that creates added value versus competitive offerings and effectively communicates product advantages to target audience. • Managed all messaging, media and creative for the brand delivered through a variety of media using Hubspot - including ad campaigns, website landing pages, press releases, packaging updates, sample kits, brochures, sales presentations, and e-mail campaigns.• Created tradeshow booth designs and redesigned company showroom in Chicago that maintained brand consistency, maximized effectiveness, and increased brand awareness.• Effectively works with the sales organization, product business teams and vendors to ensure that corporate objectives are met and that our strategies and programs are aligned and effectively implemented to increase revenue. • Trained and assisted account management and sales personnel in the presentation of strategies, plans, and promotions to the key customer verticals.

• Created metrics and reporting in Hubspot for the Marketing and Sales teams to track company driven KPI's such as Marketing Qualified Leads, Sales Qualified Leads, Open Rate, Click Rate, and response rate. • Updated, maintained, and improved customer database by integrating NetSuite ERP systems with Hubspot and using workflow management.• Implemented and trained sales teams on lead generation platforms such as Hubspot, LinkedIn Sales Navigator, ZoomInfo, Construct Connect, and NetSuite.• Built Sales reports using Tableau and Excel for team members by region to review standings by month, quarter, and year.• Generated business of new prospects through digital marketing efforts by creating targeted marketing campaigns based off buying personas and verticals.• Qualification of prospects and existing customers to identify opportunities, suggesting the perfect solutions for their project and spaces.• Created and administered sales compensation plans monthly to both direct sales reps and partner reps. • Worked cross-functionally with Marketing, Finance, and Sales to create reporting and analysis around key initiatives and planning periods. • Developed, implemented, and managed an effective RFP/RFI process for the sales team.

• High Energy manager successful in building and motivating a dynamic team of 19 individuals.• Created processes and technological improvements within the department to improve efficiency for the team.• Plan and organize training sessions for new account managers on customer service processes, product knowledge, and organizational skills.• Maintain and foster relationships with sales reps and clients by providing a personalized level of customer service to increase customer satisfaction.• Ensure delivery of customers’ orders on a timely basis, and with the highest level of quality and service.

- Top preforming account manager on the scorecard for 2 consecutive quarters by maintaining large markets and growing the healthcare vertical- Maintain and foster relationships with outside sales reps and customers by providing a personalized level of customer service that reinforces the importance of customer satisfaction- Presentation to a group of over 80+ healthcare sales professionals discussing the products and services that Clarus prides itself on- Plan and organize training sessions for new account managers on customer service processes, product knowledge, and Netsuite/ Experlogix- Prioritize and prepare quote proposals and bids to customers for all products manufactured by Clarus Glassboards - Ensure delivery of customer’s orders on a timely basis, and with the highest possible level of quality and service

- Travel to cheerleading competition venues to promote the Inside Cheerleading Brand by selling magazine subscriptions and merchandise - Post creative content on social media sites such as Facebook, Twitter and Instagram to increase brand awareness of the magazine as well as for our client’s cheerleading competition brand name- Wrote copy for several articles that have been published in the magazine informing readers about tryout preparation, the competition season, and interviews with inspiring choreographers in the industry

- Managed all aspects of new account development and implemented plans for growth in existing accounts for the Dallas and Houston districts - Created and developed leads through the sales funnel by qualifying the opportunity, managing the account and closing the sale- Managed inventory of customer specific items by projecting and forecasting demand based off recent purchases- Worked with suppliers on opportunities outside of O’Neal’s inventory to supply material to customers- Experienced in CRM data entry and reporting of customer’s information and sales data

- Rotation of duties and assignments at both the Regional and at Corporate levels to prepare for future management opportunities in: Sales, Marketing, Supply Chain Management, and Operations- Attained knowledge of purchasing activities, manufacturing processes, safety and quality programs, business development, and customer service - Built relationships with customers and internal employees by working closely alongside several departments to manage customer accounts and inventory - Developed and presented a Geographic Expansion project that detailed out a plan for the company’s growth to 3 new locations in the United States