- Conducted market research and generated strategic recommendations for clients enabling informed decision-making regarding project viability and potential outcomes. Conducted market visits and handled projects based in Saudi Arabia, UAE, Africa and Europe- Optimized hiring process for clients by conducting talent screenings, background checks and presenting curated profiles, ensuring tailored talent acquisition- Established strong customer relationships, driving new leads, referrals and new customers- Maintained confidential files, documents, and records, ensuring compliance with corporate policies and procedures

- Spearheaded the development of a new brand ensuring market penetration and consistent yearly market share growth- Elevated brand recognition through developing comprehensive marketing, advertising and sales strategies. Implemented effective campaigns to ensure brand awareness- Organized events, seminars and workshops to amplify brand presence and reach target customers effectively - Built solid relationships with key customers to maintain and expand business opportunities- Conducted in-depth market research and competitor analysis, identifying new opportunities- Optimized strategies to reach target consumers and meet demand- Provided product briefing, coaching and support for clients and staff

- Prepared and executed marketing plans for 20 Century Fox and Sony Pictures International titles, as per studios’ guidelines and approvals.- Liaised with 3rd parties and promo partners to promote titles, events and cinemas. - Secured above-the-line and below-the-line advertising as well as coverage in major print and digital publications, as per marketing plans and strategies - Successfully conceptualized, planned and executed events and movie premieres- Collaborated with designers in developing marketing and communication materials- Conducted staff briefings and coaching sessions on marketing campaigns within cinemas

- Efficiently managed student admissions processes and administrative tasks, including student registration, database and records’ maintenance, ensuring accuracy and compliance with university policies- Designed and facilitated student orientation sessions tailored to cohorts of international students, facilitating a smooth transition into university life and fostering a sense of belonging.