+ Created a successful boutique hospitality brand from an initial concept. + Designed the interior of the cabin.+ Curates the complete guest experience from check-in to check-out. + Owns all facets of business planning and operations, FP&A, strategy, contracting, marketing, social media and PR. + Runs all social media channels + creates content. + Interior + lifestyle photography. + Provides and organzies concierge services for guests. + Completes web updates including e-commerce.+ Controls all property management items. + Stays well versed in the ever changing world of short term rentals.+ Maintains “Super Host” status through AirBnB Platform.@thehaystackhausFeatured in Dwell, Condé Nast and Business Insider

+ Established content marketing best practices. + Updated brand DNA + customer persona decks.+ Elevated brand aesthetic across all owned channels. + Developed + implemented content marketing strategy. + Established + populated content library.+ Provided creative direction for templates to support ongoing content creation. + Set up project management system + organized workflows for written, static and video content production.

Freelance Support + Create visual + written creative content. + Management of wine submissions for wine publications + scores. + Product photography. + Social media management.+ Prepare food + wine pairings. + Email marketing campaigns.

+ Developed + implemented strategic + creative direction across three major markets with brick + mortar locations: NY, SF, CHI as well as online retail. + Maintained initiatives for The Grand Tour – Verve’s national wine club. + Led a team of marketers + creatives through weekly check in's, Air Table + Asana workflows + project management, overseeing ongoing marketing campaigns + content creation, managing the production of all content.+ Established Brand DNA + Customer Personas across three markets.+ Social media management. + Email marketing.+ Product photography. + Copywriting + content creation. + Creative concepting + execution of brand merchandise + collateral. + Creative direction + on-set styling for product + lifestyle photography. + Worked closely with shop managers for ongoing tastings + events.

+ Created visual and written creative content for five wine brands under the Union Wine Co umbrella across multiple channels.+ Concepted + created blog content. + Grew and managed national brand partnerships for cross platform promotion and social media giveaways. + Ideated key marketing campaigns. + Product + Lifestyle photography for social media, website, and integrated marketing campaigns. + Assisted in digital strategy. + Provided creative direction for lifestyle photoshoots. + Designed new merchandise including co-labs with national brands. + Provided a key perspective for brand voice and marketing direction. + Social Media Management.+ Prepared food and wine pairings. + Email Marketing Campaigns. + Discovered and engaged influencers for brand visibility. + Strengthened brand voice through thoughtful and creative digital content. Family of Brands: Underwood Wine, Christopher Michael Wines, Amity Vineyards, Kings Ridge, Alchemist

+ Managed social media channels.+ Grew the Territory Run Co community in a welcoming and meaningful way.+ Created visual and written content for social media, website and the blog. + Built and managed multiple ambassador and freelance photographer teams. + Product and lifestyle photography for social media, website, and marketing campaigns. + Sourced photographers and provided creative direction for photo shoots.+ Implemented industry news and trends into social media strategies. + Discovered and engaged outdoor industry influencers for brand visibility and on-going strategic partnerships. + Completed website updates including blog and e-commerce. + Managed women’s fit testing for new product. + Represented the brand at industry events. + Provided design direction for new product on a seasonal basis. + Assisted in development of brand voice and marketing strategies. + Played a key role in making thoughtful marketing decisions during sensitive times: large social justice movements and a global pandemic.

Social media strategy, content creation, community outreach and copywriting on a consultation basis for a variety of outdoor and media brands.

Co-founded an award winning Interior Design Firm specializing in hospitality projects, with a holistic design approach that included brand identity development and custom furniture + lighting design. Responsible for all facets of the design process: strategic planning, concept development, design development, construction documentation, procurement, and construction management + administration as well as business management, accounting, payroll, and social + content marketing. Select Clients Include: Provenance Hotels, Breakside Brewing Slabtown, CENTRL Office, Wyndham Hotels + Resorts, Uncorked Studios

Hospitality Interior Design Firm.Responsible for all facets of the design process: strategic planning, concept development, design development, construction documentation, procurement, and construction management + administration.Select Clients Include: InterContinental Hotels Group, McMenamins Hotels + Spas, Hilton Hotels, Wyndham Hotels + Resorts.