I am passionate about consumer packaged goods and growing brands and categories especially in the better for you food space. Brands and businesses grow through deep insights and understanding. My approach is holistic. I jump in and immerse myself in the consumer, shopper, brand, and retailer to provide category and brand recommendations that drive results. Over my career I have led Category Management, Business Analytics, Consumer & Shopper Insights within Consumer Packaged Goods. I have worked with top established brands and emerging BFY Brands including FORTO Coffee, Stur Drinks, Happy Viking, Yasso Greek Frozen Yogurt, Ocean Spray Cranberries, Craisins, Colgate, Palmolive, Softsoap, and Hain-Celestial to influence brand decisions that led to successful business growth.I value collaboration, respect and authenticity and pride myself as an objective leader, creative storyteller, influencer, mentor, and problem solver with a bias for action and results.