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Larissa Irrera is listed as Senior Director Category Management at Dyla Brands - makers of Stur Drinks and Happy Viking at Dyla Brands, a with 38 employees, based in Greater Boston, United States. AeroLeads shows a matched LinkedIn profile for Larissa Irrera.
Larissa Irrera previously worked as Senior Director Category Management at Dyla Brands and Director of Category Development at Yasso, Inc.. Larissa Irrera holds Bachelor'S Degree In Business And Marketing from Babson College.
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I am passionate about consumer packaged goods and growing brands and categories especially in the better for you food space. Brands and businesses grow through deep insights and understanding. My approach is holistic. I jump in and immerse myself in the consumer, shopper, brand, and retailer to provide category and brand recommendations that drive results. Over my career I have led Category Management, Business Analytics, Consumer & Shopper Insights within Consumer Packaged Goods. I have worked with top established brands and emerging BFY Brands including FORTO Coffee, Stur Drinks, Happy Viking, Yasso Greek Frozen Yogurt, Ocean Spray Cranberries, Craisins, Colgate, Palmolive, Softsoap, and Hain-Celestial to influence brand decisions that led to successful business growth.I value collaboration, respect and authenticity and pride myself as an objective leader, creative storyteller, influencer, mentor, and problem solver with a bias for action and results.
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New York, New York, United States
Dyla Brands is an innovative, better-for-you, functional beverage company - fueling people with beloved brands in the Hydration, Energy and Protein categories - across 50,000+ retail stores in North America.www.sturdrinks.comwww.juicymixes.comwww.fortocoffee.comwww.drinkhappyviking.com
Lakeville, Ma
Led business analytics, consumer and category management team fostering an environment of continual learning, teamwork and empowerment. Provided monthly Board of Directors consumption reports while annually spearheading situational assessments and category outlooks to inform strategic long range planning. Managed vendors with multi-million-dollar budget control for syndicated and custom research projects. Led team through annual advertising consumer testing process to optimize each ad to its fullest potential resulting in ads performing in the top 10% of all Kantar Millward Brown Link database. Implemented Test & Learn matched market tests to validate recommendation to double advertising spend and significantly growing volume due to advertising. Led global market attractiveness project to prioritize international markets with greatest growth potential.
Led Business Insights and Category Management teams. Managed company wide syndicated data supplier transition and provided ongoing due to analysis to understand business drivers. Managed marketing mix and price and promotion effectiveness projects. Optimized advertising spend that achieved ROIs at 2x industry averages. During Walmart's 'project impact' secured at-risk distribution of Craisins® with a compelling category story.
Led Category Management and Shopper Insights team. Experienced category storyteller across all major retailers delivering assortment and shelving recommendations that met shopper needs.Doubled grocery ACV with a complete brand block which was proven to increase sales by 8% vs. a checkerboard shelf.
New York, Ny
Led Colgate-Palmolive and The Hain Celestial Group client service teams consisting of 12 people. Developed annual plans and profitably managed financials, budget and forecasting while solving key strategic business initiatives.Developed comprehensive new item evaluation tool for client integrated services across business units including BASES, Nielsen, NMR and Spectra.Positions held at Nielsen include: Associate Client Manager, Client Manager, Associate Client Director and Client Director.
Other employees you can reach at dylabrands.com. View company contacts for 38 employees →
Alexandra Hooper
Colleague at Dyla BrandsDallas, Texas, United States
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Matthew Korduner
Colleague at Dyla BrandsNew York, United States
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Shannon Coyne
Colleague at Dyla BrandsAuburn, Alabama, United States
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Brandy Hamilton
Colleague at Dyla BrandsCanton, Michigan, United States
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Ashley Guenther
Colleague at Dyla BrandsGreater Chicago Area, United States
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Emma Madia
Colleague at Dyla BrandsNew York City Metropolitan Area, United States
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Jessie Wirtshafter
Colleague at Dyla BrandsNew York, United States
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Katrina Gilmour (Marcy)
Colleague at Dyla BrandsLas Vegas, Nevada, United States
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Chad Beachum
Colleague at Dyla BrandsGrand Rapids Metropolitan Area, United States
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Grace Greenwood
Colleague at Dyla BrandsNew York, United States
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Quick answers generated from the profile data available on this page.
Larissa Irrera works for Dyla Brands.
Larissa Irrera is listed as Senior Director Category Management at Dyla Brands - makers of Stur Drinks and Happy Viking at Dyla Brands.
Larissa Irrera is based in Greater Boston, United States while working with Dyla Brands.
Larissa Irrera has worked for Dyla Brands, Yasso, Inc., Insights, Analytics & Strategy Consultant, Ocean Spray Cranberries, and Nielsen.
Larissa Irrera's colleagues at Dyla Brands include Alexandra Hooper, Matthew Korduner, Shannon Coyne, Brandy Hamilton, and Ashley Guenther.
You can use AeroLeads to view verified contact signals for Larissa Irrera at Dyla Brands, including work email, phone, and LinkedIn data when available.
Larissa Irrera holds Bachelor'S Degree In Business And Marketing from Babson College.
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