Larissa Macaskill Email & Phone Number

United Kingdom

London, England, United Kingdom

Onclusive is the largest media monitoring and measurement service in Europe, helping to elevate business's performance and improve value through technology, insight, and expertise. I work with organisations within the financial, corporate, and government industries, strategically supporting and advising on the best services to manage their domestic and global media and reputation tracking goals.

London, United Kingdom

Mood Media is a leading global company, enhancing consumer experience in retail, hospitality, quick service, financial and corporate industries through solutions like music, messaging, digital signage, scent and mobile marketing.• Exceeded targets consistently, driving £4M in revenue annually.• Established and managed strong relationships with senior internal and external key stakeholders of global brands.• Streamlined processes and developed strategic plans to enhance client relationships and services.• Created and delivered presentation materials for client meetings, product up-sells and cross-sells, RFP/Tenders, commercial negotiations, and new or renewed contracts.• Project managed content creation and delivery, as well as audio-visual system installations.• Mentored Client Relations team, as well as trained colleague so she was promoted to Account Manager on Sales team.

Washington D.C. Metro Area

Parent company of Philip Morris USA, John Middleton Company, and US Smokeless Tobacco Company and one of the world’s largest producers and marketers of tobacco, cigarettes, and related products with a revenue of $25.74 Billion in 2016. Altria’s mission is to invest in leadership, align with society, satisfy adult consumers, and create substantial value for shareholders while providing superior branded products in the most responsible way. • Represented all three companies with 100+ brands like Marlboro, Benson & Hedges, Copenhagen, Skoal, and Black & Mild.• Worked with Key Account Managers, National Account Managers, and Wholesale Account Managers to grow business.• Built and maintained strong relationships with 7-Eleven Head Office managers and across multi channels including buying and supply chain to open new stores, negotiate programs and price, manage forecasts, and grow business in 70+ 7-Eleven accounts. • Analyzed data, identified trends, and pulled insights to provide consultative presentations and implement strategic solutions to 7-Eleven Head Office representatives and Franchisees, independent store level managers, and National Account Managers. • Managed territory of 126 accounts on a 30-day sales cycle and generated $1.52 million in operating company income annually.• Established in-store marketing values by holding customers accountable for corporate contracts and proper visibility of consumer products through maintaining promotions, defining, and selling in pricing packages, and enhancing brand representation. • Achieved over 98% for all new brand launches each quarter; consistently recognized for initiative and surpassing sales goals.• Won top sales representative award in March 2016 for only Account Manager to sell in new brand to all 65 accounts targeted.• Improved brand share in territory by 1.2 percentage points in 2015 (largely surpassing national goal of .03 percentage points).

Marlton, Nj

• Wrote press releases and articles for online and print publications.• Participated in a Six Sigma project, and aggregated results of 1,200 participants.• Surveyed 136 individuals off-site at 4 hospitals and 1 ambulatory center.

South Jersey

• Generated over $19,000 in personal sales revenue, achieving membership to Key Staff. • Exceeded 14-year office record of 31 consecutive sales.• Trained 4 representatives, offering a model of successful performance.

Master Of Business Administration (Mba), Business Administration And Management, General, 3.5 Gpa

Bachelor Of Science (B.S.), Major In Marketing With Minors In International Business And French

3.7 Major GPA Study Abroad Experience at the CLA de Besancon, France (Summer 2008) • Extensive study of the French language totaling 210.