Larissa Mendes Email & Phone Number

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Canada

Ideation and creation of digital identity including brand voice, tonality and brand image that aligns with overarching brand image and strategyCreation, execution and monitoring of social media campaign for the beta launch of the brandDeveloping a marketing plan, reporting on performance and suggesting opportunities for new tie-ups and ideas to boost brand visibilityActively monitoring social media channels and responding to customer inquiries and providing insights for new growth opportunities

Calgary, Canada Area

Planned and delivered timely marketing and advertising campaigns on digital for over 10+ clients Created and presented clients with social media and content calendars, campaign ideas and progress reports in a timely manner Managed relationships with contractors and external vendors, communicated briefs and deliverables to internal teams for executionCreated content calendars and a checklist for project deliverable for clients to ensure successful completion of projects and goals Executed online events including planning, email marketing (copy, scheduling, testing, and database management), responding to queries and social promotionsOnboarding clients onto Spartan Spark’s in-house ‘Spartan One’ platform to ensure smooth and effective project coordination between the agency and clientsExecuted the Lemons to Lemonade project including organizing, promoting and coordinating Zoom interviews with 20+ industry speakers

Calgary, Canada Area

Managing social media for national retail brands including creating the daily content, copywriting, tracking analytics and ideating for new content Writing 2-3 blog posts monthly.Researching & collaborating with influencers to develop meaningful synergies with brandsMedia monitoring for press releases. Researching data for and drafting press releases.

Mumbai Area, India

Planning & execution of digital campaigns to promote television shows such as Bigg Boss (Big Brother), India’s Got Talent, Khatron Ke Khiladi (Fear Factor), Jhalak Dikhhla Jaa (Dancing with the Stars) etc.Live coverage on social media for weekend properties to build buzz around prime-time shows and on-ground events such as International Indian Film Academy (IIFA) Awards, Miss India, Filmfare Awards etc.Create innovative content to ensure consistent growth in fan base & maintain high engagement rate for Colors TV social media propertiesEnsure smooth coordination & execution of work with partners like Facebook & Twitter as well as external agencies on various projectsRelationship management with celebrities - provide support & content for promotion of their respective showsTracking competitors & creating weekly reports on performance

Mumbai Area, India

End-to-end management of the Digital Marketing ProgramMarketing – Online and offline, counselling and conversionsOperations – Enquiries, admissions, lectures schedule management, final evaluations and resultsFinance – Accounts payable, Accounts receivableConducting short courses – Concept Development and Digital MarketingMentoring Programme – providing ongoing guidance to assigned studentsProject guide – Summer internships, winter projects, NGO projects

Mumbai Area, India

Restructuring the employee orientation program

Mumbai Area, India

Delivered over 25 end-to-end projects for various clients ranging from consumer goods toautomobile and food & beverage

Master Of Management Studies, Marketing

Bachelor Of Management Studies, Marketing

Activities and Societies: Participated in National and State level Hockey tournaments