Larissa Moré Email & Phone Number

São Paulo, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Scope: Manage all topics involving Public Affairs, External Relations, Crisis Management and Corporate Communication for Latam, mainly:External Relations and Public Affairs:• Map and define the strategy to address potential issues in bills of law, public policies and regulations that can impact business• Develop and lead RB´s external relations strategy• Represent RB in Class Associations as member in the board of in specific discussion groups• Define strategy for negotiation with Authorities (non-regulatory topics)• Define strategy for relation with KOLs• Define strategy for investments in sustainability projects to be in line with business and communication strategy.Corporate Communications:• Develop and lead RB´s corporate communications strategy to support business priorities• Lead reputation management activities to support employer brand via CEO/Executive positioning, Corporate Communications or Reputational initiatives• Act as RB´s spokes person• Manage RBs media relations from strategic perspective (develop/ leverage corporate communications strategic material: press releases, media statements, Q&As, executive interviews etc.)• Within Corporate Communications network act as the Latam representative and ensure clear, consistent communication during major corporate events • Manage PR agencies as well as the Corporate PR budget• Define communication strategy across Latam• Define and prepare spokesperson• Develop and lead media trainingsCrisis Management:• Lead crisis management • Implement risk map to identify risks across the business and prepare RB for potential crisis• Lead media side of issues and crisis management across the business • Act as deputy of Global Team as trainer for Crisis Management • Act as RB´s spokes person • Train the organization on PR, Corporate Communications and crisis management

São Paulo Area, Brazil

Public Affairs Activities for Danone’s 4 business units:• Representation before trade associations and Government (mainly MAPA and ANVISA)• Leadership in discussions involving Public Consultations and regulations that may affect the activity of the company. • Monitoring bills and definition of strategy to address them• Leadership of discussions regarding new regulations and trends coming from other sectors or countries and the definition of strategy to address them in trade associations• Leadership in discussions involving children's advertising (hot topic for food industry)Regulatory Affairs Activities (from 01/07/2014 to 01/04/2016) – Dairy Division:• Definition of the regulatory strategy of the Dairy division of Danone Brazil• Leadership in the discussion of projects with Group Danone, particularly innovation projects and new regulations. Objective was to assess risks and needs to adaptations to fulfill local and global requirements • Support to Global team in the construction of local policies, addressing local needs• Development and maintenance of the network of regulatory stakeholders inside and outside government • Management of a team of 2 Managers and 2 Senior AnalystsLegal Affairs Activities for Danone’s 4 business units (Dairy, Early Life Nutrition, Specialized Nutrition and Waters):Scope: Head of Legal Marketing for the 4 business units. This position also included demands from Marketing, Product Development, Quality, Trade Marketing and Sustainability with regard to the National Solid Waste Policy.

São Paulo Area, Brazil

Public Affairs Scope:• Participation in strategic definitions involving the National Policy on Solid Waste and participation in the meetings of the Coalition (Group of companies) to define the terms of the Sectorial Agreement• Participation in the Working Group that is studying the possible restrictions on children's advertising• Leadership in discussions involving Public Consultations and regulations that may affect the activity of the company• Participation on the monitoring of bills and definition of strategy of actionLegal Affairs Scope:• Responsible for the validation of all communication materials related to the company, including internal communication, press releases, Q&A, social media, advertisement, packaging, etc.• Leadership in cases of CONAR (Brazilian Advertising Self-Regulatory Body) and ANVISA (Brazilian Sanitary Agency), responsible for strategy, development of defense and internal alignment of strategies• Responsible for litigation involving intellectual property, with active participation in the definition of strategy

France

Main Activities:In 2012 EFSA (European Food Safety Authority) issued a new regulation involving, among other topics, probiotics. This new regulation obliged all EU countries to change all packaging and communications related to functional products (For Danone: Activia, Actimel, Densia and Danacol). In this scenario, I was responsible for Activia for Europe, Russia and Africa and Densia worldwide (7 countries: Brazil, Argentina, Italy, Spain, Japan, Hungary, Czech Republic). The activities of the department were split in two: compliance and strategy.• Strategy: identify and evaluate new lines of communication in view of the new legal/regulatory environment. The process involved the Food Law department, the General Counsel of the Danone Group and the Global Marketing team. This work generated a new Communication Guideline that was presented at the Global Marketing Meeting of 2012 held in Berlin, where I made the presentation to Activia Market Team from all around the world• Compliance: validation of all communications, in particular TV and Internet, as well as packaging and other communications in order to assess whether they were appropriate/compliant to the new regulations. A risk assessment was built for all cases and each one went through a validation process, to assess risks related to regulatory requirements, consumer protection, IP issues etc.

São Paulo, São Paulo, Brasil

São Paulo, Brasil

São Paulo, Brasil

Development of risk analysis of projects, promotional campaigns and communications; Involvement and support in crises; Trademark Management, contract analysis, litigation related to IP, Support to Consumer Care Line Department in situations involving risks to the Company; Analysis and approval of Labels, Communication Materials (consumers and health professionals), TV Advertisement, Trade Marketing Materials, websites, always considering legal, claim and consumer risks.

São Paulo, Brasil

São Paulo, Brasil

Master Of Business Administration (M.B.A.)

Intellectual Property

Bachelor'S Degree, Law