Larissa Orten Email & Phone Number

Knoxville, Tennessee Area

Coordinate with sponsors and organizing committees to plan scope and format of events, to establish and monitor budgets, or to review administrative procedures and event progress.Design and implement efforts to publicize events and promote sponsorships.Identify and develop new marketing and sales strategy.Maintain and update inventory, mailing, and database systems, either manually or using a computer.Prepare email blasts, grant proposals, newsletters, press releases, social media posts and website content.

Cultivated vendor partnerships through consistent communication and evaluation of products.Partnered with vendors to ensure the carbonated beverages, juice, drinkmix, water, noncarb, ice and alcohol categories were properly maintained. Managed new vendor/new item setup, VRS contracts, retail/cost changes, non-core purchase orders. Resolved issues that arose due to cost discrepancies, products scanning though the HHT or unauthorized products. Reviewed ads and monthly activity guides with buyers to ensure accuracy.Recorded actual units/sales for carbonated beverages and beer featured in the monthly activity guide/ads to assist in forecasting future displays/ads.

Obtained beer and wine licenses in over 4,600 stores across 20 states through collaboration with field employees, government offices, and other Dollar General teams.Served as the Store Operations liaison for 4 divisions, 41 regions, 390 districts, and over 6,000 stores regarding beer and wine processes and troubleshooting.Created an extensive Access database to increase direct team's accuracy in managing/reporting of all required data for over 10,000 stores.Led conference calls for regions, districts, and stores to present licensing rollout procedures, set process, and preparation for selling.Coordinated vendor product pickup or transfers for relocating/closing stores.Assisted in the development of standardized beer/wine field processes.Assisted in the operation and execution of the company Field Leadership Meeting.