Larissa Rumak Email & Phone Number

Penticton, BC, CA

Okanagan Falls, British Columbia, Canada

Niagara-on-the-Lake, Ontario, Canada

• Hospitality and Wine Club operational development for Niagara's newest luxury winery.
• Conceptualized and launched a 3-tier club and surpassed sales goals within the first 6 months
• Developed website and CRM for e-commerce sales and lowered operational costs for retail and logistics departments

Niagara-on-the-Lake, Ontario, Canada

• Senior leader of a family-owned winery, reporting directly to the Proprietors on sales and operations.
• Grew membership of a multi-level quarterly Club and achieved a 98% retention rate
• Developed e-commerce sales and website design in collaboration with graphic and IT consultants
• Designed email marketing campaigns with Mailchimp and reported on all metrics and sales conversions
• Effectively managed tasting room and support staff on a daily basis

Niagara-on-the-Lake, Ontario, Canada

• Managed all aspects of a growing Wine Club and developed operations at Niagara's newest winery.
• Increased Wine Club membership by 300% and served as Members' point of contact at the winery, answering all membership inquiries
• Analyzed and reported on KPI's to measure success of tasting room and online marketing initiatives
• Developed employee commissions program

St Catharines, Ontario, Canada

• As a mentor, built a safe and inclusive living and learning environment for 75 diverse first year students. Confidentially supported students and staff on sensitive subjects such as suicide prevention, gender identity.
• Used formal training in active listening, crisis management and risk management to ensure safety of students at all times
• Chosen as a panel member for the selection process of future Dons and provided training for new team members