Larissa Brown Email and Phone Number

- Support database hygiene processes that underpin our account-based marketing operations.- Assist in audience development using 3rd party databases to build targeted lists for account-based marketing campaigns.- Lead department budget management through the ownership of all purchase order processing and contracts.- Act as a liaison between accounting, finance, and legal teams with the Field Marketing team to get contracts signed and POs processed and paid on time within budget.- Support vendor research for Field Marketers based on program requirements.- Collect and analyze media kits for campaign options. Assist field marketing team with mapping of program and events deliverables - assist in creation of event briefs when needed.- Work alongside the digital team to enhance our Sonatype partner portal with new content and offers, manage the partner communication lists, and the partner deal registration process.- Work with the creative to design assets and branding needed to support our events and industry campaigns.

- Managed the company's digital channels such as Instagram, Facebook, LinkedIn, and corporate website, producing content and increasing in 6,8k the number of followers on Instagram and 1,4k on Facebook in the first three months of management.- Designed a solid digital marketing strategy, planning, executing, and posting in alignment with the company's marketing and business goals, partnering with external marketing and social media agencies to coordinate actions as necessary. - Analyzed social media metrics and generated reports to create data-driven email marketing campaigns that targeted potential customers.- Supported event planning and execution of approximately 8 events, including opening new dealerships, launching new models, and automotive events.- Managed over 15 vendors, including quotations, payments, results reporting, and trend analysis.- Sold 26+ phase-out cars as a result of strategic planning and monitoring digital and offline marketing efforts.- Designed 3+ internal processes such as the company's visual merchandising guide, supplier payment process optimization, and budget management.

Work + Study

- Led the import process and requested customs clearance of vehicles sent from Germany to Brazil, organizing and providing all associated documents.- Entered information from the company's global system to the system used locally through SAP, creating new materials and ensuring accurate input and output transactions and an up-to-date inventory.- Generated 5+ weekly and monthly statistical or detailed reports and presentations on imports and sales.- Managed dealer orders and ensured a flawless vehicle delivery process to support the demand.- Supported the planning and execution of Porsche Brazil's participation in the 2016 Sao Paulo’s Auto Show, including logistics of vehicles exhibited at the event - departure from the port and arrival at and departure from the event.- Organized 2+ annual training events and reviewed the translation of 10+ related materials.- Coordinated events logistics and partnered with departments involved, suppliers, and events agency to manage VIP guest list, travel arrangements, choice of audio and video elements, purchase of marketing materials, and selection of all suppliers and items.- Oversaw event suppliers invoicing and processed payments and associated documentation.- Managed the company's fleet cars, ensuring their good physical and mechanical condition to loan to events and automotive journalists.

- Generated and analyzed sales reports for trends and compiled the insights, auditing sales data with the team to increase accuracy and recommending improvement opportunities to sales leadership based upon data analysis. - Oversaw demand and supply of AMG vehicles (vehicles on demand), responsible for configuring AMG vehicles in the company's global system as requested by the dealer. - Supported 30+ dealers and 6 sales executives by providing exceptional back-office service and managing configuration and allocation of other vehicles based on pre stipulated and agreed-upon quotas between the sales department and dealers.- Managed 10+ physical and digital sales contracts monthly, ensuring proper documentation and entry into the company's compliance system.

- Completed R$100,000.00+ in loan sales in a 6-month period, analyzing detailed financial and credit data, matching customer needs with an appropriate loan program and level of risk.- Delivered exceptional customer service and built strong relationships with customers, understanding loan product offerings to assist customers in making educated decisions that help them achieve their financial goals.- Supported the branch team in all administrative and organizational tasks, such as working with past-due customers to arrange payments, offering additional loan products to current customers, and generating reports.