Larissa Church Email & Phone Number

Richmond, Ca

• Create high-impact print and digital marketing assets including monthly e-newsletters, e-appeals, graphics, outreach event collateral, and other communications as needed to promote HRS programs/services, adoption and foster programs and educational initiatives• Develop and execute multiple digital fundraising campaigns each year, including last year’s record-breaking $78,000 Giving Tuesday drive• Produce educational materials in collaboration with HRS’ staff veterinarian, medical advisor, and national rabbit welfare task forces• Manage social media calendar and social media platforms, promoting HRS’ adoption, volunteer, foster, educational, medical, and community programs while monitoring comments and direct messages, responding as needed • Manage volunteer team of writers, designers, and photographers to create assets for HRS website, fundraising campaigns, and publications • Serve as editor of House Rabbit Journal, HRS’ biannual print magazine, overseeing production and distribution to 5,000+ members• Accurately record and track all donor activity in donor database • Lead efforts to attract and retain monthly Bunny Brigade donors, resulting in a $20,000 increase in monthly giving last year • Develop, implement, and manage all donor cultivation and stewardship communications throughout the year, including thank you notes, gift memberships, matching gift opportunities, and year-end tax statements for monthly donors • Serve as an ambassador for and central liaison between donors and HRS• Assist with events as needed, including outreach adoption events, public vaccine clinics, and annual holiday bazaar

Angwin, Ca

• Managed content development for all college marketing projects, including digital ads, print collateral, and email campaigns; about 30+ print pieces and 700+ emails per year across multiple marketing tracks• Managed content development for the Admissions blog; about 10+ posts per month, garnering 2,500+ views per month• Served as editor of ViewPoint, the college’s biannual alumni magazine, and oversaw publication and distribution to over 16,000 readers• Supported marketing executives and administration with written content for internal and external communication channels• Developed and implemented communications plans to increase brand awareness and recognition• Part of the website team that worked on the first major update to the college’s website in 10 years; writing webpage content and creating strategy for improving the user experience and site navigation • Elected co-chair of the Directors of College Services Committee• Elected to the College Services Department Review Committee • Served on the Graduation Committee and assisted with the graduation weekend event • Trained and managed a team of student writers

Angwin, Ca

• Collaborated with the public relations office to develop content for all enrollment marketing projects, including print ads and email campaigns• Created and managed content development for the Admissions blog

Angwin, Ca

• Represented the college at school fairs across the country to provide information to and network with prospective students, parents, registrars, and guidance counselors• Served as the primary liaison for 1,500+ students• Advised 100+ students in registering for classes per year • Assisted with planning and executing four multi-day visitation events for students and parents per year

Pasadena, Ca

• Authored content for 100+ blog posts and webpages per month on legal topics ranging from personal injury to criminal defense to family law

Angwin, Ca

• Processed all admissions office documents including applications, transcripts, reference letters, and test scores• Assisted with the training and management of student workers

Certificate, Professional, Technical, Business, And Scientific Writing

• Certificate in Technical & Professional Writing

Bachelor’S Degrees

• B.A. in English, with an emphasis in Writing • B.A. in History, with an emphasis in American History