Data Manager responsible for structuring business analytics teams and centralizing Arco's data views. Skilled in leveraging advanced analytical techniques to transform data into actionable insights, empowering stakeholders to make informed decisions that enhance operational efficiency and strategic planning.

Growth operations team manager at 99 Empresta, a personal loan product from 99 / DiDi.- Spearheaded efforts to double GMV from H2 2023 to H1 2024, achieving significant growth while maintaining CAC and enhancing user risk quality.- Led a team of 2 analysts to deliver critical insights, refining user segmentation and boosting incremental ROAS across primary acquisition channels.- Modeled and monitored the acquisition funnel, identifying key metrics and strategic levers to optimize business performance.- Developed and executed strategies to enhance the efficiency of cash loan user acquisition, effectively managing portfolio risk.- Spearheaded the creation of new acquisition channels, collaborating with business development, product, legal, and engineering teams to drive growth and innovation.

Growth operations team manager at 99 Empresta, a personal loan product from 99 / DiDi.- Spearheaded efforts to double GMV from H2 2023 to H1 2024, achieving significant growth while maintaining CAC and enhancing user risk quality.- Led a team of 2 analysts to deliver critical insights, refining user segmentation and boosting incremental ROAS across primary acquisition channels.- Modeled and monitored the acquisition funnel, identifying key metrics and strategic levers to optimize business performance.- Developed and executed strategies to enhance the efficiency of cash loan user acquisition, effectively managing portfolio risk.- Spearheaded the creation of new acquisition channels, collaborating with business development, product, legal, and engineering teams to drive growth and innovation.

Portfolio & Collections- Ensured sustainability of Creditas' portfolio by managing IFRS provisions related to roll rates and developing strategies to maintain high portfolio resilience.- Led a team of 5 in overseeing and managing a R$5.848 billion Creditas' portfolio, driving effective risk management and strategic decision-making.- Designed and implemented strategies aligned with business goals, to enhance the efficiency of the collections funnel (negotiation and repossession) across all business units, including Auto Equity, Auto Finance, Home Equity, Consignado, and new products.- Analyzed and optimized collections processes to boost efficiency and effectiveness.- Assisted in setting and monitoring collection and performance targets for operational teams, making adjustments as needed to achieve goals.- Implemented and managed tools and systems to streamline collections operations and enhance reporting capabilities.Product Analytics- Established and led the Analytics team to support Creditas' product and tech teams, leveraging customer behavior data to identify opportunities for optimizing the customer journey and platform experiences (website and app).- Advised product and tech teams on prioritizing self-service initiatives for loan products, significantly enhancing customer experience while reducing operational costs and lead times.- Delivered actionable insights through comprehensive analyses of communication strategies, app experiences, and customer loan payment behaviors.Business Intelligence- Built and led a Business Intelligence team (comprising 2 analysts and myself) to automate reporting and dashboard processes, providing Creditas' leadership with critical insights for informed decision-making.

Auto Equity BU- Directed product and tech teams in tracking the customer journey through the product funnel, pinpointing opportunities for automation.- Supported product decision-making with high-quality analyses and interactive models, enhancing strategic planning.- Assisted business unit leadership by monitoring and reporting on key metrics and KPIs.Cross Products- Supported product decision-making with high-quality analysis and interactive models, focusing on customer profile segmentation across various funnel experiences.- Advised Risk teams on automating document validation processes, improving efficiency and accuracy.- Contributed to the product team's Open Banking proof-of-concept (POC) initiatives, driving innovation and integration efforts.

Auto Equity BU- Led product and tech teams in prioritizing automation initiatives, increasing automated credit decisions from 10% to 80% while maintaining the same risk profile.- Enhanced product decision-making by delivering high-quality analysis, interactive models, and dashboards for A/B testing and customer journey segmentation.- Conducted in-depth analyses to identify user struggles and key product bottlenecks in the loan process.- Performed user journey mapping, process mapping, and funnel analysis to optimize customer experiences.- Supported business unit leadership by monitoring key metrics and KPIs, providing actionable insights- Developed impact vs. effort analyses and models to assist product teams in prioritizing initiatives effectively.

Product Growth Analytics - User Acquisition- Enhanced product decision-making by delivering high-quality analysis, interactive models, and dashboards for A/B testing of Creditas’ website and digital sales channels.- Produced impactful analyses to identify user struggles and key product bottlenecks, leading to significant improvements in user experience.- Conducted analyses that doubled conversion rates in user acquisition through targeted enhancements.- Provided critical insights to improve automation and self-service levels for loan products, increasing automated customer approvals from 10% to 50% while maintaining the same risk profile. This led to greater user autonomy, reduced operational costs, and improved data quality.- Executed user journey mapping, process mapping, and funnel analysis to optimize customer interactions.- Supported the product team in defining and planning metrics and KPIs.- Developed impact vs. effort analyses and models to aid in prioritizing product initiatives.Marketing Analytics- Conducted comprehensive analyses of paid media campaigns, including cost, ROI, CAC, and overall efficiency.- Performed multi-channel and attribution analyses to evaluate the effectiveness of various marketing channels and optimize campaign performance.

Specialized in additive manufacturing, particularly in polymeric materials for Fused Filament Fabrication (FFF) technology. My research highlights include:- Investigating polymeric materials for 3D printing, focusing on their applications in FFF.- Characterizing commercial materials (ABS and PLA) to assess their suitability for FFF processes.- Evaluating the operation and limitations of current polymer machines and resins to enhance manufacturing efficiency.- Analyzing the influence of pigments on the properties of PLA printed parts to improve aesthetic and functional performance.- Exploring PLA crystallization kinetics to understand its impact on material behavior and performance.

Internship in Product Development - PP (polypropylene)- Request, results consolidation and technical reports of laboratory analysis through the SAP system- Project Monitoring together with product engineers - Follow-up with suppliers

Internship at Technical Institute of Manufacturing and Advanced Materials (IFAM), in Adhesives and Surface Technology Division- Responsible for Aerosol Wetting Technique (AWT) in the Surfaces Quality Control and Inline Monitoring laboratory- Elaboration of reports and results presentation- Contribution on a scientific article published on an international journal

Research in Vitreous Biomaterials - Biosilicate

People management, working in the distribution and management tasks from different areas

- Development and implementation of projects in Quality Management Area- Participation in projects with the Brazilian Association of Metallurgy, Materials and Mining (ABM) and the characterization and Materials Development Center (CCDM)

Development and implementation of projects in Quality Management Area