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Marketing leader with 15+ years of experience in B2B sales, marketing, and events. I leverage curiosity, collaboration, and a goal-oriented mindset to solve problems and make things happen – whether that is figuring out how to transition from in-person to virtual events, crafting clear and compelling messaging, redesigning a website, or executing an event on a short timeframe.Currently working as Vice President of Marketing at The Brooks Group, an award-winning corporate sales training and sales management training company focused on helping companies build top-performing sales teams. Our training systems provide straightforward, actionable strategies that help salespeople sell more effectively and sales managers coach and lead more successfully. Our no-nonsense, customizable approach skips the fluff and focuses on what will actually get results for your team.
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Vice President Of MarketingThe Brooks Group May 2023 - PresentGreensboro, North Carolina, Us -
Director Of MarketingSaleshood May 2022 - May 2023San Francisco, California, UsIn this role, I create and lead the execution of various marketing campaign tactics, including email, webinars, events, and SEO to generate leads for the sales team to exceed pipeline goals. -
Vice President, Marketing And EventsSelling Power Sep 2009 - May 2022Fredericksburg, Va, UsSelling Power is the leading digital media company for B2B sales leaders - producing articles, videos, blogs, enewsletters, webinars, events, and research reports that share actionable insight, best-practice strategies, and proven tactics sales leaders can deploy to improve sales performance and drive revenue growth. As the VP of Marketing & Events I oversaw the strategic design, messaging, and production of all aspects of digital marketing including content creation, email campaigns, social media, webinars, and virtual events. I consulted with Selling Power’s top clients - including DocuSign, SAP, Oracle, and D&B - on the best strategy and messaging to engage buyers and generate net new leads. -
Director Of MarketingSelling Power Jan 2006 - Sep 2009Fredericksburg, Va, Us• Led the launch of a series of 4 annual conferences hosted across U.S. and U.K.; each attended by an average of 350 senior sales leaders• Established project plan for each event, ensured all deadlines were met• Developed the marketing strategy for each conference including direct mail, print advertising, banner ads, PR, and email marketing to drive registrations and sponsorship sales• Sourced vendors to ensure expenses for each conference worked budget • Led site selection process for each conference to find ideal conference venue that would accommodate the projected attendee size, sponsor exhibits, and optimize the overall traffic flow between conference sessions and exhibits• Launched Selling Power’s sponsored webinar offering; managed the strategic and tactical execution of 12-18 webinar events per year • Created and executed webinar marketing campaigns that drove an average of 325 registrations
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Western Advertising ManagerSelling Power Nov 2003 - Dec 2005Fredericksburg, Va, UsIn this role I managed 10-state sales territory and sold $1.2M in print and digital advertising sales annually. I consulted with clients across various industries (CRM/Sales Technology, Consulting, Training, etc.) to create and sell marketing programs designed to support marketing goals including brand awareness, thought leadership, and lead generation. I developed and launched new digital ad solutions to meet the needs of emerging sales technology providers, including Macromedia Breeze (now Adobe Connect) and WebEx (now Cisco Webex).
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Vp, Marketing And EventsSales 3.0 Conference Jun 2008 - May 2022Fredericksburg, Virginia, UsThe Sales 3.0 Conference is a virtual event series that provides senior level sales executives with insights into what’s happening in B2B sales today, tomorrow's trends, how those trends are impacting business today & what leading organizations are doing about it all! If you are looking for fresh ideas on how your sales team can be more successful in the future, then this event is worth checking out! Our speakers represent a mix of thought leaders, powerhouse motivators, industry analysts and senior executives from the world's leading companies. In my current role I oversee the strategy and execution for all of our events. I'm responsible for defining the marketing strategy that drives registrations and sponsorship for 5 annual B2B virtual events, and provide leadership in the design, messaging, and production of all aspects of digital marketing. -
Advisory Board MemberUberconnectforce, Inc. Jul 2018 - Jan 2020Palo Alto, California, Us
Larissa Distefano Skills
Larissa Distefano Education Details
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University Of VirginiaArt History -
Phillips Exeter Academy
Frequently Asked Questions about Larissa Distefano
What company does Larissa Distefano work for?
Larissa Distefano works for The Brooks Group
What is Larissa Distefano's role at the current company?
Larissa Distefano's current role is Data-Driven Marketing Leader.
What is Larissa Distefano's email address?
Larissa Distefano's email address is la****@****wer.com
What is Larissa Distefano's direct phone number?
Larissa Distefano's direct phone number is +171387*****
What schools did Larissa Distefano attend?
Larissa Distefano attended University Of Virginia, Phillips Exeter Academy.
What skills is Larissa Distefano known for?
Larissa Distefano has skills like Lead Generation, Online Advertising, Marketing, Marketing Strategy, Sales, Advertising, Sales Management, Social Media, Saas, Email Marketing, Selling, Salesforce.com.
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