Larissa Distefano Email & Phone Number

Greensboro, North Carolina, Us

San Francisco, California, Us

In this role, I create and lead the execution of various marketing campaign tactics, including email, webinars, events, and SEO to generate leads for the sales team to exceed pipeline goals.

Fredericksburg, Va, Us

Selling Power is the leading digital media company for B2B sales leaders - producing articles, videos, blogs, enewsletters, webinars, events, and research reports that share actionable insight, best-practice strategies, and proven tactics sales leaders can deploy to improve sales performance and drive revenue growth. As the VP of Marketing & Events I oversaw the strategic design, messaging, and production of all aspects of digital marketing including content creation, email campaigns, social media, webinars, and virtual events. I consulted with Selling Power’s top clients - including DocuSign, SAP, Oracle, and D&B - on the best strategy and messaging to engage buyers and generate net new leads.

Fredericksburg, Va, Us

• Led the launch of a series of 4 annual conferences hosted across U.S. and U.K.; each attended by an average of 350 senior sales leaders• Established project plan for each event, ensured all deadlines were met• Developed the marketing strategy for each conference including direct mail, print advertising, banner ads, PR, and email marketing to drive registrations and sponsorship sales• Sourced vendors to ensure expenses for each conference worked budget • Led site selection process for each conference to find ideal conference venue that would accommodate the projected attendee size, sponsor exhibits, and optimize the overall traffic flow between conference sessions and exhibits• Launched Selling Power’s sponsored webinar offering; managed the strategic and tactical execution of 12-18 webinar events per year • Created and executed webinar marketing campaigns that drove an average of 325 registrations

Fredericksburg, Va, Us

In this role I managed 10-state sales territory and sold $1.2M in print and digital advertising sales annually. I consulted with clients across various industries (CRM/Sales Technology, Consulting, Training, etc.) to create and sell marketing programs designed to support marketing goals including brand awareness, thought leadership, and lead generation. I developed and launched new digital ad solutions to meet the needs of emerging sales technology providers, including Macromedia Breeze (now Adobe Connect) and WebEx (now Cisco Webex).

Fredericksburg, Virginia, Us

The Sales 3.0 Conference is a virtual event series that provides senior level sales executives with insights into what’s happening in B2B sales today, tomorrow's trends, how those trends are impacting business today & what leading organizations are doing about it all! If you are looking for fresh ideas on how your sales team can be more successful in the future, then this event is worth checking out! Our speakers represent a mix of thought leaders, powerhouse motivators, industry analysts and senior executives from the world's leading companies. In my current role I oversee the strategy and execution for all of our events. I'm responsible for defining the marketing strategy that drives registrations and sponsorship for 5 annual B2B virtual events, and provide leadership in the design, messaging, and production of all aspects of digital marketing.

Palo Alto, California, Us

Ba, Art History

Education record