Larissa Gaston

Larissa Gaston Email and Phone Number

Marketing and Communications Leader | Chief Brand and Communications Officer at Exabeam @ Exabeam
Larissa Gaston's Location
San Francisco Bay Area, United States, United States
Larissa Gaston's Contact Details
About Larissa Gaston

A data-driven, strategic leader in global marketing and communications. I’m passionate about bringing focus and direction to fast-growth businesses, putting them on the map, and enabling them to unlock new revenue opportunities. An execution powerhouse, I love building and leading top-performing teams, setting clear vision, driving alignment across the business, and shaping compelling narratives to engage customers and create demand. My background includes elevating brand awareness and messaging, delivering clear communications, building new functions and channels, launching products, driving demand, and scaling technology and cybersecurity businesses in partnership with the C-suite. A champion for diversity, equity, and inclusion, I’m committed to building environments that foster collaboration, creativity, and shared success. Expertise includes: -B2B Global Marketing Strategy-Budget Ownership -Team Leadership & Development-Diversity, Equity, Inclusion & Belonging-Corporate Marketing, PR & Communications-Brand & Creative-Customer Marketing & Advocacy-Product & Solution Marketing-Demand Generation & Digital Marketing-Meetings & Events-Channel & Partnerships-Content Marketing

Larissa Gaston's Current Company Details
Exabeam

Exabeam

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Marketing and Communications Leader | Chief Brand and Communications Officer at Exabeam
Website:
exabeam.com
Larissa Gaston Work Experience Details
  • Exabeam
    Chief Brand And Communications Officer
    Exabeam Aug 2023 - Present
    Foster City, California, Us
    Promoted through several positions, to drive strategy and lead the team that delivered corporate marketing, PR, social media, executive communications, creative, customer advocacy, global events, and the website, for the global cybersecurity leader. Serve as executive sponsor of ExaGals employee resource group and as communications leadership team member of Exabeam CommUNITY Council, the company’s diversity, equity, inclusion and belonging (DEIB) initiative. Built brand reputation securing q/q sales growth and 5x Gartner MQ for SIEM leadership, resulting in a successful merger with LogRhythm.
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  • Exabeam
    Vice President, Corporate Marketing
    Exabeam Apr 2020 - Jul 2023
    Foster City, California, Us
    Grew customer advocacy program by 250%; delivered case studies, video testimonials, speaking opportunities, and press, sales, and analyst references to elevate the voice of the customer in support of the brand. Drove strategy and managed thought leadership content including industry research.
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  • Exabeam
    Senior Director, Corporate Marketing
    Exabeam Oct 2018 - Apr 2020
    Foster City, California, Us
    Recruited by the CMO to build out and lead the corporate marketing function. Led multiple product launches for high innovation portfolio, including organization’s first SIEM product, SaaS offering, and cloud-native platform to drive top share of voice in media. Launched the cybersecurity leadership podcast, The New CISO, to drive awareness and influence pipeline; grew the podcast to 130K+ downloads and status of top 10% of podcasts globally; drove $30M+ in influenced revenue.
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  • Imperva
    Senior Director, Content Marketing
    Imperva Nov 2016 - Oct 2018
    San Mateo, California, Us
    Originally recruited to drive marketing for Imperva's cloud access security broker (CASB) product, Skyfence. Later expanded scope to drive content strategy and to lead the teams delivering content, customer marketing, social media, and corporate events for this leading provider of cloud and on-premises data and application protection solutions (publicly traded prior to acquisition by Thales in 2023).
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  • Imperva
    Senior Director, Marketing, Cloud Access Security
    Imperva Sep 2014 - Nov 2016
    San Mateo, California, Us
    Drove messaging and campaigns to increase brand equity and successful acquisition of Skyfence to ForcePoint in 2017. Led brand strategy, demand gen, channel marketing, website, events, social media, and GTM messaging.
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  • Centrify Corporation
    Director, Channel And Field Marketing
    Centrify Corporation May 2011 - Sep 2014
    San Francisco, California, Us
    Managed field, channel, and alliance partner marketing programs to meet global quarterly lead and pipeline objectives for the provider of cloud-based Privileged Access Management (PAM) solutions for the modern, hybrid enterprise. Launched Centrify’s first SaaS offering; supported over 5.5X revenue growth during tenure; built and scaled the channel deal registration program and oversaw channel enablement and communications to deliver a significant new revenue stream for the business.
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  • Vmware
    Senior Manager, Global Channel Partner Programs
    Vmware Mar 2010 - Apr 2011
    Palo Alto, Ca, Us
    Managed funds, defined program, and managed support for VMware’s global, multimillion-dollar market development funds (MDF) program.
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  • Facetime Communications (Now Smarsh)
    Director, Marketing Programs
    Facetime Communications (Now Smarsh) Feb 2004 - Mar 2010
    Hired to develop and manage integrated marketing campaigns which included lead generation programs, channel and strategic partner marketing activities and programs, corporate website, content, and product launches. Managed budget and post-program ROI analysis and partnered with comms on PR strategy and execution, analyst relations, and social media programs.

Larissa Gaston Skills

Lead Generation Salesforce.com Enterprise Software Product Marketing Crm Demand Generation Strategic Partnerships Go To Market Strategy Start Ups Channel Marketing Marketing Strategy Product Management Channel Partners Sales Enablement Sales E Commerce Marketing Communications Management Customer Relationship Management Field Marketing Business Development Sem Product Launch Online Advertising Messaging Business Alliances Marketing Management

Larissa Gaston Education Details

  • The University Of Texas At Austin
    The University Of Texas At Austin
    Advertising

Frequently Asked Questions about Larissa Gaston

What company does Larissa Gaston work for?

Larissa Gaston works for Exabeam

What is Larissa Gaston's role at the current company?

Larissa Gaston's current role is Marketing and Communications Leader | Chief Brand and Communications Officer at Exabeam.

What is Larissa Gaston's email address?

Larissa Gaston's email address is la****@****hoo.com

What is Larissa Gaston's direct phone number?

Larissa Gaston's direct phone number is +140854*****

What schools did Larissa Gaston attend?

Larissa Gaston attended The University Of Texas At Austin.

What skills is Larissa Gaston known for?

Larissa Gaston has skills like Lead Generation, Salesforce.com, Enterprise Software, Product Marketing, Crm, Demand Generation, Strategic Partnerships, Go To Market Strategy, Start Ups, Channel, Marketing, Marketing Strategy.

Who are Larissa Gaston's colleagues?

Larissa Gaston's colleagues are Yu-Shuo Kevin Li, Gayatri Khare, Abdallah Elsenosi, Tam Shephard, Satish Pedduri, Chad Gerhardt, David Rizzo.

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