Larissa Hrabec Email & Phone Number

Independent marketing consulting firm that drives growth and increases revenues through smart, data driven brand building for both the retail and direct-to-consumer industries. Solutions:Brand Management | Brand (re) Invention | Brand Led Innovation | Brand and Customer Experience | Brand Capabilities | Marketing Team Resource

New York, New York, Us

BeyondBrands is a Consulting Agency Collective—of minds, talents, experiences and dreams—from fashion and beauty to food and beverage. Passionately channeled to deliver results for our partners and clients that are beyond all expectations. We’ve spent years getting here.From the most respected natural products companies, to the most recognized consumer brands and retailers in the world; we exist to do one thing—help entrepreneurs and established companies provide better, healthier, more natural and sustainable products to our homes and daily lives.We dream of a brighter tomorrow, one brand at a time...How We Work? We’ve brought the best international consultants and experienced game-changers together in one shared service model, where our clients get to work closely with their Visionary Dream Team, whom focuses on the success of each unique project. Our 13 Co-Founding partners oversee all areas of our business practice and the broader "Collective” of over 50+ specialists can be contracted through our agency individually, or in teams, to act as outsourced management, from retail on up to boardroom.

Secaucus, Nj, Us

Contracted to lead the rebranding efforts for the entire Vitamin Shoppe Private Label portfolio of products across supplements, beauty, sports nutrition, & weight management categories. Scope of work included completion of brand architecture, naming and sub-brand naming, packaging design and color strategy, and development of brand guidelines across six brands, and over 600 SKUs.

Paris, Issy-Les-Moulineaux, Fr

Lead brand steward for the brand’s largest market, responsible for the communications strategy and execution of key consumer marketing programs. Key Accomplishments:• Significantly increased brand favorability and consideration through a global relaunch campaign including a new brand positioning, visual identity and campaign idea• Won back distribution with major national retail accounts following a successful brand relaunch campaign• Increased email acquisitions by 25% through personalized consumer experiences (PCE) leveraging all relevant digital and social media platforms

Paris, Issy-Les-Moulineaux, Fr

Transformed the brand and customer experience for Nestle’s ReadyRefresh™ $800MM Direct-to-Consumer delivery business. Laid the foundation, strategy, development & execution of a very complex re-branding campaign from six separate regional product brands to one national service brand. Key accomplishments:• Success led to +42% in acquisitions, +17.5% in e-commerce revenue and +25% retention rate• Led the creation of all brand communications from brand essence through activation programs to deliver a winning big idea• Successfully trained over 3000 frontline & non-frontline employees on the new brand vision

Paris, Issy-Les-Moulineaux, Fr

Global brand manager for Nestlé Pure Life – the largest brand of bottled water worldwide – ensuring brand strategy & guidelines are adhered to across 40 countries. Key accomplishments:• Launched a new flavored water concept for the Argentinean market subsequently rolled out to other markets.• Created and implemented a global brand framework to align forty countries under one brand strategy• Collaborated with joint venture partners to extend global brands into new markets

Paris, Issy-Les-Moulineaux, Fr

Managed the consumer promotions strategy of total portfolio and integration across trade functions. Key accomplishments: • Managed a national mobile marketing tour for the launch of a new kids targeted SKU. Successfully leveraged the tour at 30 unique retailers and drove in-store sales• Increased sales by 13% and brand loyalty by 5% by leading a nationwide consumer promotion with Universal Studios Theme Parks.

Paris, Issy-Les-Moulineaux, Fr

Managed the brand positioning, communications strategy, and creative development for six regional brands (Poland Spring, Arrowhead, Deer Park, Ice Mountain, Zephyrhills & Ozarka) across General & Hispanic markets. Key accomplishments:• Successfully launched the first Hispanic TV & Radio Advertising campaign for brand Arrowhead & Ozarka. Tripled brand awareness and increased purchase intent by 30% • Repositioned full portfolio of domestic brands under one common brand essence significantly improving the effectiveness & efficiency of marketing activation • Drove the strategy to grow the sparkling water business leveraging the launch of an innovative more premium bottle and new category management approach. Actions led to a +1.6pt volume increase and +43% in buyer conversion with major national grocery retailers

Masters Of Business Administration (Mba)

Bachelor Of Arts, International Relations

Continuing Education, Advanced Sales & Marketing