Larissa Lopes

Larissa Lopes Email and Phone Number

Especialista de Operações em Comunicação e Cultura em IA @ FSB Holding
State of São Paulo, Brazil
Larissa Lopes's Location
São Paulo, São Paulo, Brazil, Brazil
Larissa Lopes's Contact Details

Larissa Lopes personal email

n/a

Larissa Lopes phone numbers

About Larissa Lopes

Larissa Lopes, graduated in business administration, with an MBA in Competitive Intelligence from Business School São Paulo, with experience in 360 communication planning, branding, brand activation and live marketing. I started my career in digital marketing, already working with media, social media management, SEO and website development. At FSB Comunicação for 2 years as a creative planner developing online and offline plans for customers in the consumer goods and service profile for Nestlé, Rappi, Grupo Edson Queiroz, Aché, Fundação Dom Cabral, among others. I am well versed in influencer marketing, with years of experience in the field. In addition to being a professional, I am also a solo mother of a handsome 7-year-old son.

Larissa Lopes's Current Company Details
FSB Holding

Fsb Holding

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Especialista de Operações em Comunicação e Cultura em IA
State of São Paulo, Brazil
Website:
fsbholding.com.br
Employees:
442
Larissa Lopes Work Experience Details
  • Fsb Holding
    Especialista De Operações Em Comunicação E Cultura Em Ia
    Fsb Holding
    State Of São Paulo, Brazil
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  • Fsb Comunicação
    Strategic Planner
    Fsb Comunicação Apr 2022 - Present
    São Paulo, São Paulo, Brazil
    Clients: Nestlé, Gerdau, Garoto, Itaúsa, SulAmérica, Instituto SulAmérica, Inhotim, Grupo Edson Queiroz, Aché, Fundação Dom Cabral, Froneri, Lacta Sorvetes, Minalba, Bem Brasil, Fini, Rappi, Alelo, Livelo, Veloe, Grupo Pereira• Market analysis; • Analysis of the current scenario (opportunities and blocks); • Definition and projection of results; • Integration of the plan with media, creative and content channels; • Development of 360 communication planning (online, offline and PR); • Social listening; • Creation of campaign storytelling, with all the necessary integrations; • Upsales and crossales planning; • Review of delivered plans for the purpose of comparing results and proposing changes in routes; • Creation of a briefing together with the Customer Service; • Management of studies and preparation of proposals.
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  • Mkt Virtual
    Strategic Planner
    Mkt Virtual Oct 2021 - Apr 2022
    Santos, Sao Paulo, Brazil
    Clients: 100 Foods, Paçoquita, Sapore, Amakha Paris, Gravidez na Minha Hora, Ferring Pharmaceuticals, Dínamo, Mkt Virtual• Market and benchmark analysis; • Analysis of the current scenario (opportunities and blocks); • Definition and projection of results; • Integration of the plan with media, creative and content channels; • Creation of campaign storytelling, with all the necessary integrations; • Upsales and crossales planning; • Review of delivered plans for the purpose of comparing results and proposing changes in routes; • Creation of a briefing together with the Customer Service; • Management of studies and preparation of proposals; • Business case production.
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  • Brabuleta Digital
    Managing Partner
    Brabuleta Digital Mar 2021 - Mar 2022
    Sao Paulo, Sao Paulo
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  • Valuar Pró_Marketing
    Strategic Planner
    Valuar Pró_Marketing Jan 2021 - Mar 2021
    Sao Paulo, Sao Paulo, Brazil
    Clients: Valuar, Sandoz, Unikx Corretora, NEPEF. • Strategic and Tactical Marketing Planning; • Branding campaign creation; • Development of digital content; • Management of studies and preparation of proposals.
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  • Agência Visia
    Planner
    Agência Visia Jun 2020 - Jul 2020
    Sao Paulo, Sao Paulo, Brazil
    Clients: Engemix, Mapa da Obra (Votorantim Cimentos), Online Group, Atuali, Sincor-SP, Visia. • Strategic and Tactical Communication Planning; • Branding campaign creation; • Campaign management aligned with the business strategy; • Planning and monitoring performance digital campaigns; • Definition, monitoring and optimization of KPI's; • Management of studies and preparation of proposals.
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  • Unius
    Heaf Of Marketing
    Unius Feb 2019 - May 2020
    Sao Paulo, Sao Paulo, Brazil
    Clients: Campus Party, Questtono, Unius, Quest • Strategic and Tactical Marketing and Communication Planning; • Responsible for creating new Branding projects; • Management of digital campaigns and activations aligned with the business strategy; • Implementation, management and monitoring of digital performance, branding and social media campaigns – Google Ads, Facebook Ads, Instagram Ads and programmatic media; • Definition, monitoring and optimization of KPI's; • Proposal elaboration; • Planning and execution of digital projects (SEO); • Integration between digital and sales; • Direction for creative trousseau; • Monitoring of Growth Hacking and targeted strategies; • Internal and external team management.
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  • Makery
    Marketing Consultant
    Makery Feb 2020 - Apr 2020
    Sao Paulo, Sao Paulo, Brazil
    • Strategic and tactical planning and development of Digital Marketing and Communication; • Responsible for the Rebranding project; • Negotiation with macro influencers and celebrities; • Management of digital campaigns and activations aligned with the business strategy; • Implementation, management and monitoring of digital performance, branding and social media campaigns – Facebook and Instagram Ads; • Communication and intersection between multidisciplinary teams; • Moderation of weekly meetings with the team; • Monitoring of all project tasks under management via Trello; • Direction for the design and media teams; • Definition, monitoring and optimization of KPI's.
  • Occhi Shoes
    Marketing Manager
    Occhi Shoes Jan 2018 - Jan 2019
    Sao Paulo, Sao Paulo, Brazil
    • Planning and implementation of marketing plan (strategic and operational); • E-commerce platform contracting and management; • Implementation, management and monitoring of digital performance, branding and social media campaigns – Google Ads, Facebook Ads and Instagram Ads; • Content management, monitoring and customer service of communication and sales channels; • Partnerships with blogs and relationships with bloggers; • Responsible for the collection launch photo and filming productions.
  • Mkt Comunicação
    Press Officer
    Mkt Comunicação Jan 2016 - Aug 2017
    Sao Paulo, Sao Paulo, Brazil
    • Planning and implementation of communication plan; • Acting in the relationship with the media; • Production of digital content and press releases; • Mailing coordination; • Creation of creative communication and marketing actions; • Follow-up with journalists; • Preparation of clipping; • Implementation, management and monitoring of digital performance, branding and social media campaigns – Google Ads, Facebook Ads and Instagram Ads; • Support in the development of Branding projects; • Interface with other departments.
  • Lizzy Kahl - Shoes & Bags
    Marketing Analyst
    Lizzy Kahl - Shoes & Bags Oct 2014 - Jan 2016
    Sao Paulo, Sao Paulo, Brazil
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Larissa Lopes Skills

Erp Microsoft Excel Das Operating Systems Ms Project Dos Proteus Sap Erp Microsoft Word Microsoft Sql Server Powerpoint Linx Linux Customer Service Internal Audit Negotiation Contract Negotiation Quickbooks Erp Microsoft Project

Larissa Lopes Education Details

Frequently Asked Questions about Larissa Lopes

What company does Larissa Lopes work for?

Larissa Lopes works for Fsb Holding

What is Larissa Lopes's role at the current company?

Larissa Lopes's current role is Especialista de Operações em Comunicação e Cultura em IA.

What is Larissa Lopes's email address?

Larissa Lopes's email address is la****@****.com.br

What is Larissa Lopes's direct phone number?

Larissa Lopes's direct phone number is +614024*****

What schools did Larissa Lopes attend?

Larissa Lopes attended Bsp - Business School Sao Paulo, Caholic University Of Santos, Etec Aristóteles Ferreira.

What skills is Larissa Lopes known for?

Larissa Lopes has skills like Erp, Microsoft Excel, Das, Operating Systems, Ms Project, Dos, Proteus, Sap Erp, Microsoft Word, Microsoft Sql Server, Powerpoint, Linx.

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