Larissa Lopes Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brazil

Clients: Nestlé, Gerdau, Garoto, Itaúsa, SulAmérica, Instituto SulAmérica, Inhotim, Grupo Edson Queiroz, Aché, Fundação Dom Cabral, Froneri, Lacta Sorvetes, Minalba, Bem Brasil, Fini, Rappi, Alelo, Livelo, Veloe, Grupo Pereira• Market analysis; • Analysis of the current scenario (opportunities and blocks); • Definition and projection of results; • Integration of the plan with media, creative and content channels; • Development of 360 communication planning (online, offline and PR); • Social listening; • Creation of campaign storytelling, with all the necessary integrations; • Upsales and crossales planning; • Review of delivered plans for the purpose of comparing results and proposing changes in routes; • Creation of a briefing together with the Customer Service; • Management of studies and preparation of proposals.

Santos, Sao Paulo, Brazil

Clients: 100 Foods, Paçoquita, Sapore, Amakha Paris, Gravidez na Minha Hora, Ferring Pharmaceuticals, Dínamo, Mkt Virtual• Market and benchmark analysis; • Analysis of the current scenario (opportunities and blocks); • Definition and projection of results; • Integration of the plan with media, creative and content channels; • Creation of campaign storytelling, with all the necessary integrations; • Upsales and crossales planning; • Review of delivered plans for the purpose of comparing results and proposing changes in routes; • Creation of a briefing together with the Customer Service; • Management of studies and preparation of proposals; • Business case production.

Sao Paulo, Sao Paulo

Sao Paulo, Sao Paulo, Brazil

Clients: Valuar, Sandoz, Unikx Corretora, NEPEF. • Strategic and Tactical Marketing Planning; • Branding campaign creation; • Development of digital content; • Management of studies and preparation of proposals.

Sao Paulo, Sao Paulo, Brazil

Clients: Engemix, Mapa da Obra (Votorantim Cimentos), Online Group, Atuali, Sincor-SP, Visia. • Strategic and Tactical Communication Planning; • Branding campaign creation; • Campaign management aligned with the business strategy; • Planning and monitoring performance digital campaigns; • Definition, monitoring and optimization of KPI's; • Management of studies and preparation of proposals.

Sao Paulo, Sao Paulo, Brazil

Clients: Campus Party, Questtono, Unius, Quest • Strategic and Tactical Marketing and Communication Planning; • Responsible for creating new Branding projects; • Management of digital campaigns and activations aligned with the business strategy; • Implementation, management and monitoring of digital performance, branding and social media campaigns – Google Ads, Facebook Ads, Instagram Ads and programmatic media; • Definition, monitoring and optimization of KPI's; • Proposal elaboration; • Planning and execution of digital projects (SEO); • Integration between digital and sales; • Direction for creative trousseau; • Monitoring of Growth Hacking and targeted strategies; • Internal and external team management.

Sao Paulo, Sao Paulo, Brazil

• Strategic and tactical planning and development of Digital Marketing and Communication; • Responsible for the Rebranding project; • Negotiation with macro influencers and celebrities; • Management of digital campaigns and activations aligned with the business strategy; • Implementation, management and monitoring of digital performance, branding and social media campaigns – Facebook and Instagram Ads; • Communication and intersection between multidisciplinary teams; • Moderation of weekly meetings with the team; • Monitoring of all project tasks under management via Trello; • Direction for the design and media teams; • Definition, monitoring and optimization of KPI's.

Sao Paulo, Sao Paulo, Brazil

• Planning and implementation of marketing plan (strategic and operational); • E-commerce platform contracting and management; • Implementation, management and monitoring of digital performance, branding and social media campaigns – Google Ads, Facebook Ads and Instagram Ads; • Content management, monitoring and customer service of communication and sales channels; • Partnerships with blogs and relationships with bloggers; • Responsible for the collection launch photo and filming productions.

Sao Paulo, Sao Paulo, Brazil

• Planning and implementation of communication plan; • Acting in the relationship with the media; • Production of digital content and press releases; • Mailing coordination; • Creation of creative communication and marketing actions; • Follow-up with journalists; • Preparation of clipping; • Implementation, management and monitoring of digital performance, branding and social media campaigns – Google Ads, Facebook Ads and Instagram Ads; • Support in the development of Branding projects; • Interface with other departments.

Sao Paulo, Sao Paulo, Brazil

Master Of Business Administration, Competitive Intelligence

Business Administration, Business Administration

Administration Technician, Business Administration