Professional with 10 years of experience in marketing and product development, working in medium and large companies in the retail and fashion segments with national and international markets.Reporting directly to the commercial director and general manager, managing a team of 3 analysts who are focused on product development, brand management, creation of new products with launching events, responsible for more than 30 suppliers.I helped create the marketing department focused on Private Label at Lojas Americanas (retail company), from first contact to hiring suppliers, developing products and branding for all 15 brands of the company.Budget management (1 million BRL); Implementation of new processes, creation of new consumer goods with suppliers (from the initial idea to sales at stores - trade marketing) working together to attract news clients, establishing the product mix, searching market needs, interacting with design and P&D to change existing products of the portfolio (shape, layout, product) to increase sales and profits for all the 1.700 stores at the company. Management of KPI´s (gross sales, margin %, % achievement of target, quantity of products x brands per year); Briefing and coordinating the creation of advertising materials (institutional videos, folders, Facebook, and Instagram campaigns). Responsible for proposing new ideas to increase sales when the result is lower than expected. Support to PR area with press releases and newspaper articles about new products and brands. Support the Investors Relations with press releases for shareholders.Train trade marketing team for the best approach with customers. Executive production of big events such as business fairs for Brazilian managers.Knowledge in PDCA methodology, SAP system.